A/B testing is a popular conversion rate optimization strategy for pay-per-click (PPC) marketing. Also referred to as split testing, it centers around the use of two landing pages: an original landing page and a variant. The two landing pages have a similar design but with one or more subtle differences. This article explains how to do A/B split testing for PPC landing pages. | Read More →

Many aspiring marketers assume that affiliate marketing is the same as multi-level marketing (MLM). With both types of businesses, aspiring marketers can earn money by promoting a company's products or services. Affiliate marketing and MLM, however, are two unique types of marketing businesses. In this article, aspiring marketers will learn the differences between affiliate marketing and MLM. It also reveals why affiliate marketing is the better choice of the two. | Read More →

This article explains how segmenting your audience through different tailored content marketing funnels can be done and why marketers should know. It talks about analyzing the different personas, demographics, psychographics and other differentiating factors in your customer base. It suggests ways for getting more out of each predominant group you're serving through implementing strategies to personalize your website. | Read More →

It can be tempting to get angry at negative reviews and blame the customer for the issue. However, if you handle bad reviews well, you may win the customer back and get a negative review reversed. This article contains ten tips to help businesses deal with bad reviews. | Read More →

Blogging can be fun, and it is possible to make money with a blog. However, many people who start blogs don't realize what blogging entails. This article contains ten things for first-time bloggers to think about before they set up their first blog. | Read More →

Webmasters can control how search engines crawl, index and rank their websites by using directives. There's the noindex directive and the nofollow directive. When added to a page, they instruct search engines on how to process it. Noindex means search engines shouldn't index a page, whereas nofollow means they shouldn't follow or use a link to calculate search rankings. This article reveals the differences between noindex and nofollow while also revealing when to use them. | Read More →