There are millions of eCommerce websites on the web. With so many alternatives, how can an online business encourage customer loyalty? This article explains ten tips to help eCommerce website owners generate a loyal customer base. | Read More →

If you want your business to be successful, you need to be visible online. There are two paths to that online visibility -- paying for every click and building organic results through search optimization. Many business owners see these approaches as competitive, but they are actually more collaborative. This article takes a look at why PPC and SEO should work together. | Read More →

URL hijacking can prove destructive to a website's search rankings. A form of black-hat search engine optimization (SEO), it involves the use of 302 redirects to steal a website's search rankings. Websites that experience URL hijacking are essentially wiped from the organic search results. This article reveals how webmasters can protect their websites from URL hijacking. | Read More →

Research by HubSpot shows that nearly 4 billion people check their email on a daily basis. For business owners, email offers a platform where they can connect with their target audience. This article debunks seven of the most common email marketing myths. The intended audience is business owners who are considering email marketing as a customer acquisition method. | Read More →

This article explains how often you should update old blog posts for SEO purposes. It provides five steps for updating old content. Specific tools that assist in the process are named. | Read More →

These days, it's all about having an online presence. Businesses can connect with potential customers like never before and can get their product or service in front of a truly international audience. Here are some of the top reasons your business should be online. | Read More →