Are Bad Product Descriptions Costing You Money? (And What To Do About It)

  When you’re trying to sell a product, being able to properly explain what it does, how it can help, and why it is beneficial is crucial. If you’re not using the right words within your product descriptions — or even worse, you’re not creating product descriptions at all — you… Continue Reading

6 Brands Killing It at Social Media Content Marketing (Plus 6 Tips)

The power of social media for marketing continues to grow year on year. Today, around 209 million Americans use social media. That’s about three quarters of the country’s population. By 2021, this number is forecast to rise to around 221 million.   As a content marketing platform, social media is… Continue Reading

7 Things to Consider When Hiring Your Next Content Writer

Content marketing is still one of the most effective forms of digital marketing, but it can involve a lot of work. Who has the time to write daily blog posts, update their website, create social media posts and run a business?   Hiring an in-house content writer is one solution, but… Continue Reading

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