Why Every Writer Needs to Understand the Marketing Funnel

If you want to create content that gets results, you need to make sure it connects with readers. This means writing content that potential customers would be looking for at the right time in their buying journey. For example, a salesy message that pushes readers to buy when they don’t know anything about a company or product is probably not going to be very effective.

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July 2017
 

How to Write Blog Conclusions That People Will Remember

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For many people, the most difficult part of writing a blog post is the conclusion. Conclusions can be tricky, but treating them as an afterthought is a recipe for reader apathy. In order to write more memorable posts, you need to finish with a bang.

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July 2017
 

5 Quick Ways to Streamline Your Fact-Checking

Misinformation is a problem that affects content across all industries. A 2016 Pew survey revealed that 23% of respondents had shared false news on social media and 14% had done so even though they knew the information was phony.

Brands and writers risk serious damage to their reputations if they’re caught sharing unfounded claims or bogus facts. So, it’s clearly critical to fact-check which is why we’ve put together a list of tips to help make it as painless as possible.

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July 2017
 

How to Calculate Influencer Engagement

Influencer marketing is playing a bigger role in marketing plans these days as consumers become less responsive to traditional advertising methods. It makes sense – people are more likely to believe the advice and recommendations of an expert or leader over an ad.

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July 2017
 

9 Powerful Ways to Hyper-Personalize Your Content

Personalization

Personalization in marketing is nothing new. For years, it’s allowed marketing teams to deliver more persuasive messages to the right people at the right time, which ultimately improves results.

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July 2017
 

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