Why Defining Your Target Audience Will Make You More Successful

Trying to please everyone is one of the biggest marketing mistakes you can make. You need to stay focused on connecting with the right audiences that either are or may become your customers. But to effectively connect with them through your content, it needs to meet their expectations. For that, you need to clearly define the audience you’re trying to reach.

April 2017
 

4 Reasons to Not Abandon Your Blog

Blogs have been around for a long time and with so many new facets being added to marketing like social media, it might lead you to wonder – does your brand even need a blog anymore? I’m an ardent believer that it does and I’ve put together a few reasons on why blogging is still a vital part of any effective content marketing strategy.

April 2017
 

How to Develop an Effective Writing Voice

unique-writing-voice

Finding an effective voice when writing can be a challenge. But it can be well worth it because it improves the quality of your work, helps you reach a wider audience, better connects with readers and entices people to seek out your work. But what exactly is a writing voice and what techniques can be used to develop it?

April 2017
 

Top 5 Ways to Get More From Your Calls-to-Action

Calls-to-action (CTAs) are a key element of any piece of content marketing, but they don’t always get the attention they deserve. These simple but powerful phrases motivate readers to take the next step, whether it’s downloading a free eBook, subscribing to a newsletter, liking a Facebook page or actually making a purchase.

April 2017
 

The Long and Short of It: Which Content Type Works Best for Your Business?

Delivering content that meets your target audience’s needs is not as simple as it sounds. Apart from deciding where to publish your content, there’s one fundamental question that faces every content creator: does my audience prefer long or short content?

April 2017
 

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