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If you want to create content that gets results, you need to make sure it connects with readers. This means writing content that potential customers would be looking for at the right time in their buying journey. For example, a salesy message that pushes readers to buy when they don’t know anything about a company or product is probably not going to be very effective.

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For many people, the most difficult part of writing a blog post is the conclusion. Conclusions can be tricky, but treating them as an afterthought is a recipe for reader apathy. In order to write more memorable posts, you need to finish with a bang.

Misinformation is a problem that affects content across all industries. A 2016 Pew survey revealed that 23% of respondents had shared false news on social media and 14% had done so even though they knew the information was phony.

Brands and writers risk serious damage to their reputations if they’re caught sharing unfounded claims or bogus facts. So, it’s clearly critical to fact-check which is why we’ve put together a list of tips to help make it as painless as possible.

Influencer marketing is playing a bigger role in marketing plans these days as consumers become less responsive to traditional advertising methods. It makes sense – people are more likely to believe the advice and recommendations of an expert or leader over an ad.

Personalization in marketing is nothing new. For years, it’s allowed marketing teams to deliver more persuasive messages to the right people at the right time, which ultimately improves results.