Dealing with angry or unhappy customers is challenging! But it's something you can master with a little experience and practice, Here are five ways to better deal with a customer who's angry or less than happy with your business or company and turn a bad situation into a positive one. | Read More →

Good SEO content writing is a skill that takes lots of research, patience, and practice. Above all, you need to know your audience and understand how to meet their (search) needs. This article offers several valuable tips for SEO content writing. | Read More →

Making Facebook posts and advertisements that generate engagement can be difficult, but it is far from impossible. Businesses just need to approach the problem correctly. Detailed in the article are 5 tips that should help accomplish that goal. | Read More →

Everyone is aware at this point of the value of content marketing for attracting new clients to a business. The next step that business owners need to take is to realize that content marketing is not just a net to grab new customers, but an integral part of the business that provided valuable feedback. Smart entrepreneurs will use that feedback to shape the direction that their businesses take and adapt to the needs and desires of their customers. | Read More →

The 80/20 principle is the idea that in most endeavors, twenty percent or less of the inputs yield eighty percent of the outputs or more. Smart marketers will observe and notice the patterns of 80/20 in social media and use the principle to slice out the parts of their marketing strategy that aren't working and make best use of what is working. An example given in the article is making post metrics such as time of day, content type and platform and using those things to determine how followers like to interact with your brand. | Read More →

Webinars are great for engaging customers and building brand authority. But web-based seminars need to be well-planned, or they will fall short of the mark. This article contains a 10-step guide to preparing for a webinar. | Read More →