Startups need to attack success from every angle if they want to succeed. One of the more ignored angles involves keywords, both in how they are researched and how they are utilized. Detailed in the article are 7 common mistakes that keep keywords from pulling their full weight. | Read More →

In this article, readers learn about some of the biggest content marketing trends to consider in 2021. These trends include the use of video content throughout the buyer's journey, personalized emails, unique customer experiences, podcasts, and addressing customer concerns. | Read More →

This article details how to calculate a marketing budget going into 2021. Tips include setting clear goals, preparing for economic recovery, prioritizing activities, focusing on long-term strategies, and keeping plans flexible and efficient. | Read More →

Many bloggers fail to reach their entire target audience. Therefore, if you want your content to get indexed by search engines and discovered by your target audience, then you must practice good SEO. This 731-word article is about five SEO tips for bloggers. | Read More →

While Google is by far the largest search engine, it isn't the only game in town. For example, Bing is the second largest search engine in the world. Furthermore, its algorithm powers Yahoo search results as well. This 595-word article offers four SEO tips to optimize your site for Bing. | Read More →

Welcome emails set the tone of the relationship between a business and a potential customer, but many businesses struggle to get them right. Without the proper elements in place, a welcome email can create a poor first impression of a business and undermine marketing campaigns. This article describes 11 essential elements of an effective welcome email, to help any business maximize engagement rates and encourage further action from subscribers. The article includes links to sources. | Read More →