Email is one of the most cost-effective marketing channels for building brand awareness and engaging with potential customers. However, some businesses still make mistakes that damage their reputation and kill conversions. This article describes 10 of the most common email marketing mistakes that businesses and marketers should avoid. It also offers tips on how to correct these mistakes for better open rates, engagement, and conversions. The article includes statistics and sources. | Read More →

Content marketing campaigns are only becoming more powerful as the Internet access becomes more and more ubiquitous. Smart companies will make sure that their campaigns are on point to ensure market penetration and brand awareness. Detailed in the article are 10 tips that should help with that goal. | Read More →

New to Instagram and not sure how to make the most of hashtags? Hashtags are essential for promoting your brand - you can't hope to have solid engagement without them. In this ultimate hashtag guide, you'll learn how to use hashtags to get more followers, improve engagement, and build a community around your brand. | Read More →

Social media marketing can make a massive difference to the bottom line of any online brand. However, it's not a channel which can be approached without a strong strategy. This article outlines the five essential steps toward creating a successful social media campaign for your company. | Read More →

Knowing how often to post to your business social media account can be a challenge. You don't want to overwhelm your followers, and you also don't want to cause the platform's algorythm to restrict who sees your posts. This article discusses some proven strategies for how often to post on Facebook, Twitter, Instagram, and LinkedIn. | Read More →

Understanding how to improve the visibility of your company is essential to long-term growth. This article highlights a few tips on how to market your business. These tips include developing an online presence, focusing on content marketing, finding ways to exceed customer expectations, and learning from your competitors. | Read More →