Affiliate marketers often look towards search engine optimization (SEO) to generate traffic. It's a cost-effective way to drive users to an affiliate offer. Unfortunately, many affiliate marketers fail at SEO. They build their websites around an affiliate offer without making them valuable to their audiences. In this article, affiliate marketers will learn how to properly optimize an affiliate marketing website for higher search rankings. | Read More →

A website is one of the key portals to convert leads and turn visitors into customers. For an e-commerce business, it is especially important to have a website that can build on the interest of visitors and generate long-term customers. If you do not see the returns you expected from an e-commerce website, then there are a number of factors to look at. Here are several components of an e-commerce website that can prevent or discourage sales. | Read More →

Hypertext Transfer Protocol Secure (HTTPS) is a secure networking protocol that controls how websites and visitors communicate. It's designed to encrypt the data exchanged between a website and its users. Using a pair of cryptographic keys, HTTPS scrambles the exchanged data so that it can't be viewed by unauthorized parties. Along with its security benefits, however, HTTPS may drive higher search rankings. This article tackles the question of whether or not HTTPS is a ranking signal. | Read More →

Content management systems (CMSs) allow anyone to build a website. Consisting of software applications like WordPress, Joomla and HubSpot's CMS Hub, they offer a visual interface for managing website content. This article explains the digital mechanics of CMSs and how they work. The intended audience is business owners and webmasters who are thinking about using CMS to build a website. | Read More →

Released 2009, BigCommerce is a premium content management system (CMS) that's designed specifically for e-commerce stores. It allows webmasters of all experience levels to claim their stake in the e-commerce industry. Aside from its credible and trust brand name, though, BigCommerce is packed with some impressive search engine optimization (SEO) features. This article lists the SEO benefits of using BigCommerce to build an e-commerce store. | Read More →

Many blog producers neglect SEO content -- either because they think it's confusing, they think it's unnecessary, or they simply don't want to do it. This article outlines four BIG reasons why SEO can benefit even the smallest blogs, and even if they aren't in the business of selling anything. | Read More →