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5 Reasons Why B2B Marketers Can't Ignore Content Marketing

Content is firmly established as a major weapon in the consumer marketing armory, but less emphasis is placed on its effectiveness in the B2B space. This is a serious mistake. When properly executed, content marketing is a perfect fit for promoting business-to-business products and services. This article explains why, and is ideal for publication by marketing agencies, online business influencers, and those with an audience of internet entrepreneurs. | Read More →

Words: 461   Downloads: 0   Category: Online Business   By: Peter Swift

4 Disruptive 2018 AI Trends Reshaping How You Do Business

The 4 AI trends are poised to revolutionize how we do business in 2018. This article discusses the business challenges that each trend addresses and how AI technology can improve customer experience and business operations. | Read More →

Words: 871   Downloads: 0   Category: Online Business   By: LeighM

10 Ways to Lower Your Website's Bounce Rate

Not to be confused with exit rate, bounce rate is a key performance indicator (KPI) of a website's relevance and usability. It's expresses as a percentage of a website's visitors who leave after visiting only a single page in a session. Generally speaking, the lower your site's bounce rate, the better. This comprehensive article reveals 10 practical tips for lowering a website's bounce rate. | Read More →

Words: 1275   Downloads: 0   Category: Online Business   By: Charles Harvey

How Businesses Can Work Successfully with a Digital Marketing Agency

Hiring a digital marketing agency is an excellent way for a business to build their online presence without committing too many long-term resources. However, the relationship will work best when both parties approach it as a partnership. What can a business do to make working with an agency a smooth and profitable experience? | Read More →

Words: 500   Downloads: 0   Category: Online Business   By: Peter Swift

Why is Your Website Scaring Customers Away? 9 Issues to Fix Right Now

A successful website needs to make the most of every visitor your marketing team can send its way. If your site has issues which cause visitors to hit the back button, the resources spent generating traffic are wasted. This article explains nine issues which can seriously harm the user experience of your site, pushing up its bounce rate to unprofitable levels. This content is ideal for publishing by digital agencies, and those aiming to increase their influence and thought leadership in the online business space. | Read More →

Words: 635   Downloads: 0   Category: Online Business   By: Peter Swift

8 Ways to Increase Your Reach on Social Media

Social media is one of the most effective ways of spreading your message to a wide audience. A constant problem for businesses, though, is a struggle to develop a following that provides a substantial reach. This article looks at eight ways you can increase your reach on social media, leading to a steady growth in shares and followers. | Read More →

Words: 680   Downloads: 0   Category: Online Business   By: Richard Williams

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