A high chargeback rate is a kiss of death that can spell disaster for e-commerce websites. Not to be confused with a direct refund, a chargeback is a payment reversal initiated by a customer's bank or financial institution. When an excessively high number of customers request a chargeback, the e-commerce website's chargeback rate may rise to dangerously high levels. This article lists several problems posed by a high chargeback rate while also revealing what store operators can do to prevent it. | Read More →

With over three-fourths of the U.S. population using it, according to a Pew Research Center survey, social media is an invaluable marketing channel for small businesses. Social media networks like Facebook, Instagram and Twitter now rank as some of the most popular websites on the internet. Whether a small business operates locally or online, it can benefit from social media marketing. This article lists 10 benefits of social media marketing for small businesses. | Read More →

This article reviews how an online business can thrive online during a pandemic or another situation that forces a business to go entirely remote. Readers learn about how to build their SEO campaigns to help them stay ahead of competitors and increase rankings while attracting their target audience. | Read More →

High bounce rates on a website mean fewer conversions and lower rankings on the search engines. There is a range of factors that could be causing people to leave a site after viewing only one page. This article explains ten of the common factors that cause a website to experience high bounce rates. | Read More →

To maximize their e-commerce store's sales revenue, webmasters must target the right keywords. Buyer keywords are among the most effective for search engine optimization (SEO) because they attract shoppers who are ready to make a purchase. By optimizing his or her e-commerce store for buyer keywords, a webmaster can filter irrelevant traffic to generate more online sales. This article offers tips on how to optimize an e-commerce store for buyer keywords. | Read More →

Many people fall in love with the idea that they can make money online fast and easy. Unfortunately, it doesn't work that way for most internet business owners. This 1068-word article explains the five biggest myths about making money online. | Read More →