Lead generation is one of the most important components to running a business. As you set out to build your business from the ground up, there are three extremely simple but critically important lead generation tactics which can help you make a start. | Read More →

This cybersecurity blog post for sale offers insights on top cyber-threats for small business owners in 2018. Understanding tactics cyber-criminals are using to harm small businesses is crucial if you want to ensure your company doesn't fall victim to disastrous events like ransomware and crypto-jacking. Read on to learn more about cybersecurity tips you can share with small business owners in your network. | Read More →

Whether or not you outsource recruitment and training for your business has become an important decision. On the one hand, you can save expense and valuable time by outsourcing; on the other, you risk losing control of parts of your business that can be crucial in a knowledge-based economy. You need to weigh the issues with care. | Read More →

In the workplace, it is important to keep employee morale high in an effort to boost sales, reduce turnover, and increase productivity. When employees are happy, it benefits the company and the employee. This article discusses several different ways to increase employee morale at a company. | Read More →

Innovation is key to staying ahead, but innovation has unanticipated consequences that can blow back on innovative companies. This innovation blowback includes unanticipated changes to the market, new competition from upstart companies forced into change, and social backlashes. But by understanding what it is, smart innovative companies can plan for innovation blowback. This article draws lessons on innovation blowback from six industries, including examples from Apple, GE, Facebook, among others. | Read More →

Businesses in many industries rely on CRMs, or customer relationship management systems, to stay ahead of the competition. Through an examination of leading CRM, Salesforce, this article explores five signs it’s time for a business to move to intelligent data management. Through an examination of key business practices including data capture, nurturing online customer communities, facilitating a workplace culture of excellence, responsive planning and driving productivity, the piece elaborates on the features of Salesforce and its ability to give a range of businesses a winning edge. | Read More →