A customer relationship management (CRM) solution is a smart investment for growing businesses. Research conducted by Trackvia shows that it increases the lifetime value of customers by an average of 41 percent. In the CRM market, HubSpot remains one of the undisputed leaders. This article lists seven reasons business owners should use HubSpot CRM. | Read More →

Online customer reviews can greatly influence consumers' purchasing decisions. Research by the local marketing company BrightLocal found that over four in five consumers trust them as much word-of-mouth recommendations from a friend or family member. Some reviews, however, are fake. They are often created by competitors in an attempt to harm a business's reputation. In this article, business owners will learn how to deal with fake reviews and preserve their business's reputation. | Read More →

Content theft is a concern when building a website. When two or more websites have the same content, users and search engines may not know which site is the rightful owner. Rather than allowing content theft to harm their website's reputation and rankings, webmasters should seek to prevent it. In this article, webmasters will learn how to protect their website's content from theft. Some of the methods described include displaying a copyright message, disabling right-clicking and embedding a Digital Millennium Copyright Act (DMCA) Badge. | Read More →

WordPress offers shortcodes as a way to enhance the appearance or functionality of content without coding. Consisting of a keyword wrapped in a pair of square brackets, they are added via WordPress's visual editor. There are shortcodes for videos, audio files, captions, buttons, customer reviews, embedded media, Really Simple Syndication (RSS) feeds and more. In this article, webmasters will learn more about shortcodes and how to use them. | Read More →

Affiliate marketers often look towards search engine optimization (SEO) to generate traffic. It's a cost-effective way to drive users to an affiliate offer. Unfortunately, many affiliate marketers fail at SEO. They build their websites around an affiliate offer without making them valuable to their audiences. In this article, affiliate marketers will learn how to properly optimize an affiliate marketing website for higher search rankings. | Read More →

A website is one of the key portals to convert leads and turn visitors into customers. For an e-commerce business, it is especially important to have a website that can build on the interest of visitors and generate long-term customers. If you do not see the returns you expected from an e-commerce website, then there are a number of factors to look at. Here are several components of an e-commerce website that can prevent or discourage sales. | Read More →