The level of trust shoppers have in an e-commerce store's brand will directly influence their purchasing decisions. Shoppers are more likely to buy an e-commerce store's products if they trust its brand. Trust, however, is something that e-commerce stores must build. This article details several tips on how to build a more trustworthy e-commerce brand. | Read More →

TikTok is one of the success stories of 2020. In just over a few years it has gone from a mostly Chinese app to the most downloaded app in the world. This article explains why marketing on TikTok is so important for brands. | Read More →

Online entrepreneurship is easier to get started at than offline business, but it’s still possible to make mistakes. Entrepreneurs refuse to take good advice all the time, or try valiantly to succeed in areas that have been proven bad. This article looks at common mistakes in online entrepreneurship, and at ways to avoid them. | Read More →

Picking a name for a startup can be a difficult ordeal. Fortunately, that ordeal is far from new. There is much an entrepreneur can do to smooth out the process and find the best name they can think of for their small business. Detailed in the article are 7 tips that will help achieve that goal. | Read More →

Overheads can get out of control and creep up, especially in an expanding business. If left unchecked, high overheads will need to be tackled with a cost-cutting exercise. This article explores ways to reduce overheads and discusses the need for purchasing control. | Read More →

If you love working from home but hate the loss of visibility that often comes with remote work, you are not alone. Millions of telecommuters worry that they will be passed over for raises and promotions, or that they will find themselves on the chopping block when layoffs are on the table. If you want to retain your visibility and your telecommuter status, you need a proactive solution, including the nine tips outlined in this article. | Read More →