Are you an aspiring ghostwriter looking to become successful in that pursuit? Becoming a successful ghostwriter takes time, effort, and a plan. This blog gives six tips for starting a successful career as a ghostwriter. By following these tips, you’ll be well on your way to becoming a successful ghostwriter. … Continue Reading
This month’s writer success story profiles Erin MacDonald, one of our go-to writers for all things retail—and beyond. How did you hear about Constant Content, when did you join the platform, and how did you start earning with us as a freelance writer? I first heard about Constant Content in… Continue Reading
The search marketplace has long played host to a race between results quality and mass producers of dubious-value content. Google, Bing, and other less prominent engines have constantly worked to relegate or penalize low-quality material designed purely for rankings rather than genuine user value, while at the same time rewarding… Continue Reading
Few professional writers or content marketers will have missed the ongoing buzz surrounding artificial intelligence writing tools like ChatGPT. Newspaper articles and online forums alike have been filled with examples of computer-generated text that could easily have been created by an expert human writer, at first glance at least. Machines… Continue Reading
This month’s writer success story profiles Peter Swift, a long-time, well-established writer valued for his straightforward, effective writing and reliability and his ability to write on just about any topic. How did you hear about Constant Content, when did you join the platform, and how did you start earning with… Continue Reading
The holidays are approaching fast, so holiday-themed content for the Constant Content Marketplace is in demand! Freelance writing during the holidays can be profitable if you know what types of articles customers are looking for. No matter your niche, there’s bound to be a holiday-centric article you can write. Need… Continue Reading
To wrap up 2022’s Writer Success Stories, we’d like to introduce you to writer Michele Fair. She seeks out constant inspiration both at and away from her writing desk, takes time to plan ahead to hit her deadlines, and savors the flexibility that freelance writing affords her. How did you… Continue Reading
Writer Phoenix Griffin has been with Constant Content for over 8 years and is known for her upbeat attitude, flexibility, and responsiveness. Clients and Constant Content staff alike love working with her, and we’re so pleased to share her thoughts for this month’s Writer Success Story. How did you hear… Continue Reading
You won’t find Google’s Webmaster Guidelines when browsing its Search Central platform anymore. In October 2022, Google replaced them with a new set of search engine optimization (SEO) rules and requirements known as Google Search Essentials. What are Search Essentials exactly, and how do they differ from the search engine’s… Continue Reading
Whether you’re a seasoned freelance writer or dipping your toes into the world of freelancing for the first time, finding online writing jobs is becoming an increasingly popular avenue for finding well-paid, reliable writing work. It’s easy to understand why more people are turning to freelancing. You can work from… Continue Reading
This month’s writer success story profiles Jack Ryan, a consistent, enthusiastic, versatile writer who is known for his professionalism, quick responses, and reliability. He writes for the Marketplace and is also sought out by our in-house staff when we have custom requests from our managed clients. How did you hear… Continue Reading
A content writer researches, develops, and writes high-quality material for a company. This material should do two things: Strengthen the company’s voice Engage with a specific audience With the right messaging, this content should move that audience to act. That action could be purchasing a product, signing up for a… Continue Reading
A recession could be on the horizon, with experts predicting a high chance that a downturn will strike by the end of 2022. This uncertainty can be a worry, but is freelance writing recession proof, and could it be an ideal alternative to your day job? Freelance Writing During a… Continue Reading
This month’s writer success story profiles a passionate and serious writer, Dr. Andrew Lakin, who brings curiosity and credibility to his work with Constant Content. He enjoys success both with the catalog and private clients who regularly seek him out on our platform. How did you hear about Constant Content,… Continue Reading
With more people choosing to become a freelance writer in 2022 (it’s projected that in five years, by 2027, 86.5 million people will be freelancing in the United States. That’s half of the total U.S. workforce.), it’s important for you to understand your options and where to start looking for… Continue Reading
You’ve probably heard of a celebrity writing a memoir with the help – or collaboration, as it is sometimes called – of a ghost writer before. But did you know that ghost writing can be so much more than writing a book under someone else’s name? Today, the pool of… Continue Reading
Since the start of the pandemic, you have probably been hearing a lot more about freelance work. In 2021, LinkedIn reported that a freelance content creator was one of the top five jobs. More people are choosing to step away from full-time office jobs. Others are working in a hybrid… Continue Reading
For this month’s Writer Success Story, we’re pleased to feature one of our newer writers, Katie Holloway. As a busy mother and lifelong learner, she finds writing for Constant Content to be flexible for her lifestyle as well as an expansion of her core love for creative writing—and her quick… Continue Reading
By Lucy Merriman Interviewing subject matter experts — or SMEs — can be lucrative for freelance writers. The career website Indeed posits that the average SME in the United States earns $114,000 per year for their expertise. As a writer who creates content for private or Enterprise clients through the… Continue Reading
Keeping your blog up to date with great content is key to marketing your business. Covering various topics in your industry while using different formats is an excellent way to keep things fresh. However, some businesses struggle with finding new blog content ideas, which can make it difficult to write… Continue Reading
This post was written by Constant Content writer J.M. Troppello. As a writer, you’ve likely experienced writer’s block at some point in your practice. It can be daunting to overcome this creative block and get your writing projects done. Read on to learn how freewriting helps overcome writer’s block. It… Continue Reading
Let us introduce you to one of our most diligent writers, Stephanie Putt. After eight years of writer success with Constant Content, Stephanie has earned a reputation for her endless energy, enthusiasm, clarity, and reliability. This makes her one of our top go-to writers when one of our Enterprise clients… Continue Reading
The keyword research process is constantly changing, and it can be hard to keep up with the latest trends. Here are some tips for doing keyword research in 2022. 2. Start with the Long-Tail Keywords When starting with keyword research, it’s a good idea to begin with the long-tail keywords…. Continue Reading
Finding ways to provide engaging content on a consistent basis is essential to marketing. Developing a content development process helps you reach more customers over time while also making it easier to market your business. Of course, not all written content is created equal. Working with a company offering content… Continue Reading
If we’ve learned anything from the pandemic, it’s that the human spirit is resilient and adaptable. But adapting to stress doesn’t mean we’re managing our stress in a way that will keep us happy and healthy in the long run. When working from home, it’s easy to overlook the importance… Continue Reading
The power of your craft emerges when you write what you love. We often adapt our personal brand and voice to what we believe others want. But sometimes we get lost along the way. Looking to reignite your writing passion so you can love what you write and write what… Continue Reading
2021 brought writers a slew of amazing opportunities. With most of the world stuck at home, the demand for content—and of course, content writing—was higher than ever. According to Hubspot, 82% of marketers said they actively used content marketing in 2021, up 70% from the previous year. We expect this… Continue Reading
B2C is a marketing plan for advertising products or services to a direct consumer base. From 2015 to 2020, the global B2C e-commerce market experienced strong growth that isn’t expected to subside any time soon. B2C differs from advertising to businesses, known as B2B marketing, in some very important ways. Marketers and… Continue Reading
As the saying goes: content is king. Traditional forms of advertising simply aren’t enough to keep businesses competitive in today’s digital landscape. In fact, according to Forbes, quality content is the rule for businesses, not the exception. This is where content writing comes in. Businesses need a digital marketing strategy that includes… Continue Reading
AP style percent formatting refers to the correct way to type out and format percentages in writing that follows AP style. Using percentages AP style is fairly simple and straightforward: the basic rule of thumb is to place the percent sign immediately after the number. However, due to changes in… Continue Reading
Do you want to become a stand out writer and sell more content at Constant Content? Freelancing writing success depends on several factors, including your rate of submission, the development of your ideas, how reader-friendly your articles are, whether you’re using credible sources, and how compelling your titles sound. Take… Continue Reading
You may enjoy writing, but you likely aren’t submitting your articles to Constant Content just for fun. All writers want to make more money. Following these editor tips will help you to price your articles correctly, draw the attention of clients, and help you consistently make more money with your… Continue Reading
Whether you’re new to freelance writing or more established, standing out from other writers can help you achieve sales. One way to make yourself shine is to establish your professionalism in this field from the get-go. You can also tweak your current practices to look more professional. We’ll look at… Continue Reading
All audiences are diverse, whether they’re aimed at a particular group of people or a broader segment of the population. That means being an inclusive writer—that is, speaking to your readers in ways that acknowledge their differences and includes them in the information you are providing—is important. As writer, you… Continue Reading
Allow us to introduce you to Chris Godwin. With almost 10 years of writer success with Constant Content under his belt, Chris brings a lot to the table when it comes to skill, talent, and passion. His work at Constant Content includes home-related content such as furniture, décor, home improvement,… Continue Reading
Link building plays a crucial role in driving organic traffic to your website. In fact, backlinks are arguably the most important factor in search engine ranking. If you want to appear at the top of customers’ search results, then your content marketing strategy needs to take SEO linking into account…. Continue Reading
Product descriptions hook a customer in and help close the sale. With the cannabis industry rapidly shifting towards ecommerce, an increasingly important part of cannabis writing is learning how to write a high-converting cannabis product page. Quality cannabis descriptions offer valuable information to the reader. The goal is to help… Continue Reading
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Recreational cannabis is here to stay. Since its legalization in 2018, Canadians have spent a whopping $908M in one year on cannabis. This vertical will continue to grow, so businesses require strong content to keep up with the demand of their product. This is where your expertise as a writer… Continue Reading
Satisfied customers and business success go hand-in-hand, making customer satisfaction an essential component of any content marketing strategy. Your content creation should aim to ensure that customers always have a good experience with your brand. You might have a quality product and optimized pricing, but a customer success strategy can… Continue Reading
Here at Constant Content, we have the pleasure of working with hundreds of highly successful freelance writers who excel in multiple verticals. Usually, only the clients who work with these wonderful writers get to see just how good they are. Our new interview series aims to showcase and introduce some… Continue Reading
Content fatigue has been a growing problem over the last few years and, in 2021, it has been compounded by COVID fatigue. Consumers are constantly encountering and interacting with new content, especially while in isolation. However, consuming so much content can begin to feel exhausting, and it also leaves content… Continue Reading
The economic havoc wrought by COVID-19 has been sudden, swift, and deep. Entire business sectors have been put on hold, while others have been forced to adapt to constantly changing conditions. In the early days of the pandemic, the important thing was to keep a business afloat, but now a… Continue Reading
The right marketing strategy is essential for building your brand and boosting sales. With so many different media platforms to choose from, however, it can be difficult to decide on an advertising approach. Thankfully, marketing experts like Gary Vaynerchuk (sometimes better known as Gary Vee), are always ready to share… Continue Reading
While creating fresh content is a crucial part of SEO rankings, many companies fail to tap into the potential of older content. Reusing content from your archives is one of the most effective ways to boost your Google rankings and visibility across all search engines. There are times when deleting… Continue Reading
Consumers continuously shift the way they behave. This means that digital marketing needs change daily, so the strategies we create and implement today might not work tomorrow. People ignore repetitive and banal ads, so marketers must quickly and continuously adapt to keep their ads performing well. Add to this an… Continue Reading
Gary Vaynerchuck (Gary Vee) is one of the most well-known marketing experts in the world today, and the talks he gives to other marketers get hundreds of thousands of views on social media. Not everybody loves his style of communication, but no one can ignore his success as an entrepreneur…. Continue Reading
CEO of VaynerMedia and five-time New York Times bestselling author Gary Vaynerchuck (Gary Vee) is renowned for his content marketing hacks. In a keynote speech from June 2019, he had a few things to say about content strategy. It’s worth listening to, especially if you’re a content manager or you’re… Continue Reading
Most marketers have heard of the successful entrepreneur and prolific author Seth Godin. Marketing hacks can be budget-friendly as well as very effective, and Godin has plenty of tricks for businesses determined to succeed in this digital age. In one of his most striking TED Talks, Godin explains that in… Continue Reading
If you feel like your freelance writing career is stuck in a rut, it might be time to consider expanding your writing expertise. While writing for mainly one niche can be lucrative, it’s important to continually expand your knowledge and be flexible enough to tackle a variety of writing projects…. Continue Reading
Optimizing your affiliate marketing strategy will help generate leads and improve conversion rates. The only way to get a clear picture of which of your marketing ideas and components work well is to test them against one another. Testing different strategies is also a great way to make use of… Continue Reading
During uncertain economic times, it’s not easy being a freelance writer. Regularly creating unique content when you’re not sure how quickly it will sell is a challenge. But one thing is for sure: businesses will always need content. We want to reassure every writer that you can reap the rewards… Continue Reading
With so much content online, businesses and content buyers are always on the lookout for fresh content that will interest their audience and stand out in a sea of unoriginal content. This is why writing about trending topics is a powerful way to add value to your writing and help… Continue Reading
Spring is a time of renewal after a cold, dark winter. If you’re looking for ways to improve your online marketing results, it’s a great time to take a fresh look at your online presence and update your digital footprint. To help, here are five spring cleaning tips to make… Continue Reading
If you’re a freelance writer using Constant Content, a key part of building your reputation and getting paid writing jobs involves applying for public writing requests. A public writing request – or casting call – is created by clients who want suitable writers to message them about working on a… Continue Reading
To have continued success as a freelance writer, you don’t just need to learn how to write well; you need to learn how to market yourself. The way you come across in pitches, in messages to clients, and in your online writer profiles can make the difference between you being… Continue Reading
There are a number of reasons why some freelance writers struggle to land jobs on Constant Content, but one of the main reasons is an incomplete or weak writer profile. The writer profile is one of the first things clients look at when searching for writers to work with, so… Continue Reading
As a writer, you have to stay focused for prolonged periods if you want to meet deadlines and make a living from writing. That doesn’t mean that you have you devote 100 percent of your time to writing, but it does mean that you need discipline. However, every writer knows… Continue Reading
With the new year approaching, it’s the perfect time to reflect on the previous year and consider your future writing goals. Goals are key to personal growth and your ongoing success as a writer. They keep you focused, increase motivation levels, and give you a challenge to rise to. Try… Continue Reading
Managing a marketing budget effectively is key to succeeding in business, but it can be a tricky balancing act. While the benefits of content marketing are clear to most businesses, how do you optimize your resources to improve results without breaking the bank? In this post, we’ll look at some… Continue Reading
Every writer has days when the ideas come slowly or the words just won’t flow. One of the best techniques to get out of this rut is to use a writing prompt. Writing prompts are used by many writers as a mental exercise to banish writer’s block and start writing… Continue Reading
With all the hustle and bustle during the holiday season, it’s easy to lose focus as a writer. You’re more likely to surrender to distractions, lose track of your writing goals, and your productivity may suffer as a result. But with the right approach, it’s the perfect season to refresh… Continue Reading
Is your content ready for the holiday season? In the weeks leading up to Christmas, an increasing number of consumers are searching online for Christmas gifts and ideas, so it’s the perfect time to power up your marketing efforts. If you run an online business or ecommerce store and need… Continue Reading
Have you lost your writing mojo? Does finishing another sentence seem like a chore? Every writer has days like these, but the good news is you’re not alone and you can turn things around. Whether you’re struggling to write or you simply need to flex your writing muscles, entering a… Continue Reading
Building an effective marketing strategy takes time and commitment, but you don’t have to be a marketing genius to see positive results. Whether you’re new to online marketing or are simply trying to improve results, use the following tips to help you get on the right track with your marketing… Continue Reading
If you’re a freelance writer looking to increase sales, you may not have considered writing about trending topics. While writing evergreen content can and should be a key part of your content creation strategy, there are many clients looking to buy more up-to-the-minute content. Original content that addresses current issues,… Continue Reading
Most consumer-facing companies understand that creating useful and engaging online content is crucial to attracting potential customers. However, with so many content types and online platforms to deal with, it’s not easy to keep up with content demand. Alongside blog posts, businesses need to create infographics, images, slideshows, ebooks, video… Continue Reading
Most ecommerce businesses use various marketing strategies to reach potential customers online, including SEO and paid advertising. But apart from these, one of the most powerful ways to grow an ecommerce business is through a blog. Whether you write content yourself or hire freelance writers, regularly updating a blog with… Continue Reading
Most ecommerce businesses use SEO, social media, and paid advertising to attract consumers to their online store. However, one of the most cost-effective ways to boost online visibility is through a blog. A company blog is one of the best ways to educate, entertain, and inspire potential customers. By publishing… Continue Reading
Is Amazon SEO a part of your online marketing strategy? Today, any business that sells products and has an online presence can’t afford to ignore the consumer reach of Amazon. SEO for Google and Bing is still important, but the first destination for many buyers is actually Amazon’s search engine…. Continue Reading
Amazon provides an income stream for a variety of individuals and organizations, which is why Amazon product copywriters are in such high demand. However, as competition intensifies, sellers need to bring their best game to maximize Amazon rankings and sales. Creating compelling Amazon product descriptions is key, but success goes… Continue Reading
Every marketer knows that content marketing consists of three key components: creation, delivery, and analysis. Each aspect contributes to brand awareness, brand credibility, lead generation, and conversions. However, there’s another fundamental aspect of content marketing that an increasing number of marketers are talking about: the “content experience.” The experience around… Continue Reading
Online content is a key part of any business’s marketing strategy, but any business will find it hard to achieve their marketing goals without a clear content strategy. According to Marketing Profs and the Content Marketing Institute, 63 percent of businesses don’t have a documented content strategy. This is where… Continue Reading
Content is a broad term. However, it’s important to understand that there are three primary content types that can be used to support your content marketing strategy: paid, earned, and owned media. Knowing how to combine these three types of content is critical to the success of your online marketing…. Continue Reading
Content managers are the architects of your company’s content strategy. How you attain and maintain leads through content is in their hands. That’s why it is critical to understand and emulate these five qualities of the best content managers, to help your content strategy grow and thrive. Knowledgeable Content management… Continue Reading
Did you know organic SEO is about 5.66 times better than paid search ads? In order to create and manage a solid SEO strategy to help generate qualified leads, it’s important to understand the folks who manage all of this, Content Managers. In this short blog post, we’ll look at what… Continue Reading
Is buying pre-written articles for content marketing worth it? With the adoption of content marketing by brands from all industries has been steadily increasing in the past few years. In 2018, 57 percent of B2C marketers were planning to increase their content marketing spending in the following 12 months. The… Continue Reading
As a content marketer, you understand the need to deliver high-quality content to your audience on a regular basis. You might realize how a platform like Constant Content can streamline the content creation and delivery process. But what about your colleagues? What about your boss? Perhaps you’re struggling to convince… Continue Reading
Creating content that answers the right questions is key to attracting, converting, and retaining customers. According to recent studies, around 95 percent of buying decisions are directly influenced by content. Content marketing ensures that today’s information-hungry customers are more engaged and informed before engaging with a sales rep. But every… Continue Reading
You know that content marketing is key to building brand awareness, driving conversions, and earning customer loyalty. But do you know which parts of your content strategy are working from one day to the next? Over half of marketers cite measuring the effectiveness of their content as their biggest challenge…. Continue Reading
As a marketer myself, I know there are no two things marketers love more than buzzwords and content. And seeing as how content marketing isn’t going away, it’s worth getting to know the jargon. If you need to get up to speed with some of the terminologies, here’s a quick… Continue Reading
Constant Content offers multiple ways to order content. Our collaborative and easy-to-use platform makes it easy to find the perfect writer for your project. Public Request We work with thousands of professional freelance writers. Public Requests let you send your content request to our entire pool of writers. Private Request… Continue Reading
As consumer demand for high-quality content rises, more businesses are hiring remote writers to keep up with demand. And thanks to the digital environment we live in, access to freelance writers is easier than ever before. While using freelance writers can reduce costs and ensure content quality remains high, overseeing… Continue Reading
Any brand that wants to attract potential customers has to communicate effectively. In other words, brands need powerful copy to grow. Strong copy is more memorable, defines a brand’s personality, and compels people to take action. Whether you need persuasive product descriptions, engaging email copy, or snappy sales copy, you… Continue Reading
Businesses continue to invest in content marketing. In a 2018 report from CMI, 37 percent of organizations expected to increase their content marketing budget going forward. However, as brands rush to create more and more content, organic reach via search engines is falling. To generate more traffic and leads, many… Continue Reading
Your blog is key to building brand credibility and online visibility. In fact, small businesses that blog get 126 percent more lead growth than those that don’t. Content is justifiably the main focus of any blog. However, many marketers forget that the design and structure of a blog can have… Continue Reading
Mobile users are consuming more content than ever before. According to an Internet Trends Study, in 2018 the average time consumers spent engaging with digital media on mobile devices reached 3.3 hours a day. In the same year, 52.2 percent of all website traffic worldwide was generated through mobile phones…. Continue Reading
If you want to extend your online reach and build brand awareness, Twitter is one of the best content marketing tools around. In 2018, 24 percent of online US adults used the platform, up from 18 percent in 2013. One of the reasons Twitter works as a marketing channel is… Continue Reading
It’s important to keep on top of the latest trends and best practices to grow as a content writer. Social media is a great starting point, but you’ll save time by going straight to the source: the writing blogs themselves. The following 17 must-read blogs cover everything from copywriting and… Continue Reading
Customer acquisition has become web-centric, with potential leads turning to search engines, websites, and social media for answers before they look elsewhere. That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. But the competition is steep. In a… Continue Reading
Hiring a ghostwriter can be one of the wisest investments you ever make in the future of your company. Instead of worrying about hiring an in-house writing team, an on-demand ghostwriter can create brand assets for your company to add to your business’ blog, build your network on LinkedIn, or… Continue Reading
There is an adage in business that “if you can’t measure it, you can’t improve it.” Well, Search Engine Optimization (SEO) is no different. Being able to measure your SEO progress and success is a crucial part of improving it. Fortunately for businesses, measuring the results of your SEO efforts… Continue Reading
I’m always surprised at how much I learn from every SEO content audit. Despite repeatedly doing them at least twice a year, there is always a new insight or kernel of knowledge you can walk away with. But without a solid plan and process, content audits can get messy quickly…. Continue Reading
An ebook is one of the most valuable marketing tools for engaging prospects in an increasingly competitive online market. Studies on brand authenticity reveal that 63 percent of customers are more likely to buy from authentic brands, so building brand authority is key. One of the best ways to show… Continue Reading
An increasing number of studies are showing that long-form content generally performs better in search engine results pages. However, this doesn’t mean that longer blog posts are always better. There are various ingredients that make content successful, from keywords, CTAs, and writing style, to formatting, design, and image optimization…. Continue Reading
Bounce rate is a term widely used in the marketing world, but what does it really mean in terms of content marketing success? As a key indicator of the behavior of website visitors, bounce rate is still one of the most important metrics to monitor website performance. But a “good”… Continue Reading
Being a content writer comes with some great perks. Depending on your position, you can have the flexibility to work from home or your favorite coffee shop, decide what topics you want to write about and see your work published and generate real value. But the job isn’t always an easy… Continue Reading
When marketers talk about SEO, they’re almost always talking about optimizing for Google. As Google still owns 63.5 percent of the US market share, it makes sense to cater to the most popular search engine. However, it would be a mistake to ignore the marketing potential of the second… Continue Reading
Theft is an unfortunate reality of publishing content online. Stolen content could be an article that is copied exactly, or an article that’s spun into a marginally different version of your article. In either case, there are steps you can take to remove that content from the offending website…. Continue Reading
With an increasing number of consumers turning to the internet for answers, marketers are spending more time and money on content creation to meet demand. But with so much content freely accessible online, generic content is no longer appealing to the average consumer. People don’t just want answers –… Continue Reading
If you are a freelance writer wanting to increase the long-term potential of your writing career, one of the savviest moves you can make is to become more organized. Freelance writers who track and organize their client writing projects are better able to manage their workload, leaving more time to… Continue Reading
Every marketer has heard the phrase “content is king.” This is because good content increases brand awareness, generates new leads and keeps customers engaged. Without great content, you’ll struggle to connect with your target audience, make lasting impressions and encourage sales. However, creating new content can be very time-consuming,… Continue Reading
If you want to be successful with content marketing, the words you choose matter. It is not enough to dump a heaping serving of word salad on the internet and hope you will attract profitable connections to your brand. The quality of your business’ writing has a significant impact… Continue Reading
In this digital age, internet use continues to grow year on year. In 2017, 46.8 percent of the global population accessed the internet, and this figure is projected to grow to 53.7 percent in 2021. Most consumers today use Google and other search engines to get the answers they… Continue Reading
You may be getting a lot of readers is good, but is your content reaching the right readers? You may be producing enough content, and it may be really good content. But is it the right content? Why Define Your Target Audience? High-quality content will naturally attract an audience,… Continue Reading
If your business only serves one location, optimizing your website for local search is relatively straightforward. You submit your business to Google My Business and optimize your site for local SEO. However, ranking in search engines for multiple locations is a more complicated process. Fortunately, there’s a workaround which involves… Continue Reading
In this digital era, it’s important to embrace all types of content to help your brand stand out. Text-based content will always play a part in digital marketing, but creating and promoting visual and interactive content can bring huge benefits when you get them right. Broadly speaking, we can categorize… Continue Reading
Constant Content is a content marketplace where we connect freelance writers with businesses who need quality, written content. Signing up as a freelance writer on Constant Content is only your first step. Once you have completed your profile and added information about your writing talents, how do you go from… Continue Reading
You know by now that publishing a diverse mix of content is the best way to build brand awareness, drive website traffic, and increase conversions. But what if you don’t have a huge content marketing budget like many larger brands do? Fortunately, content marketing doesn’t have to break the bank…. Continue Reading
There was a time when you could buy thousands of spam links and see your website get high rankings in search engine results pages. Today, this is unthinkable. Search engines, especially Google, value quality links over quantity. But getting quality links can be difficult. Now you can use SEO content services or develop… Continue Reading
As marketers, when we show that there’s more to business than making a profit, we’re more likely to build longer-lasting customer relationships. One of the best ways to do this is through storytelling. As humans, we connect emotionally to stories, characters, and ideas. And as consumers, we want to… Continue Reading
Updated: December 6th, 2021
If you’re a fitness brand, content marketing is now essential for building brand awareness, inspiring your audience, and generating leads. Here, we’ll look at trends in the fitness sector and explore various content strategies to strengthen your business. Define Your Target Market and USP To attract customers and… Continue Reading
Google and other search engines are constantly working to provide searchers with the most relevant and useful information available. One way they do this is by prioritizing locally relevant results. For businesses, maximizing your local search rankings can make a significant and immediate impact on your bottom line. This post… Continue Reading
Being a successful content writer isn’t easy. Between keeping up with client obligations, learning new skills, and building a personal brand – it seems like you constant need to be producing content. But with only so many hours in the day, it’s important for you work as efficiently and effectively… Continue Reading
According to recent market research by Technavio, the global health and wellness market is expected to grow at an annual rate of around 6% until 2022. As consumers become more nutrition-conscious, brands in this sector need to be on top of the latest content marketing trends in order to build… Continue Reading
If you want to become not only a freelance writer but a sought-after one, it is imperative you develop a strategic growth plan for your writing business. Freelance writers who deliberately improve their marketability have a much higher chance of building long and profitable careers as on-demand content creators…. Continue Reading
According to the Home Improvement Research Institute, home improvement product sales are expected to grow at an average of 3.9% per year until 2020. To compete effectively in this market, your business needs to stand out, and that means building your online visibility and credibility through content marketing. Why… Continue Reading
Content marketing produces three times more leads than paid search. It also generates three times more leads than outbound marketing and costs 62% less. But to truly reap the rewards of great content marketing, you need to have an awesome excellent content team. Free Actionable Bonus: Looking to outsource your… Continue Reading
If you’re selling home products or design services, you may be struggling to attract leads in order to grow your business. You’re not alone. Many businesses in the interior design sector are falling behind when it comes to online marketing. The problem is that traditional marketing strategies are no… Continue Reading
Becoming a better writer doesn’t have to mean enrolling in college classes like English Literature, Creative Writing, or Journalism 101. You needn’t take an online learning class from the latest hot freelance writing guru. Spending thousands of dollars to gain access to the wisdom of a marketing master won’t… Continue Reading
As a busy marketer, you may think you don’t have time to do market research. However, if you don’t know your target market as well as you should, you could fail to attract new clients and retain existing ones. You may have already drafted a customer persona. For example, they’re… Continue Reading
Email newsletters are a great way to establish brand credibility and build long-term customer relationships. More than 80 percent of marketers use newsletters to promote their content. However, attracting subscribers and growing an email list requires planning and a clear strategy. Here, we’ll look at how to get an email… Continue Reading
If you thought top-selling freelance writers just magically developed lengthy rosters of happy clients, you couldn’t be more wrong. Freelance writers who develop long and profitable careers as wordsmiths-for-hire do so based on their willingness to look at their writing talents as a business resource. They know how to… Continue Reading
You’ve committed to content marketing. You’re excited about the potential. Then you realize… How am I going to write all this content? Combine writing with creating visuals, formatting the blog post, creating a downloadable content upgrade, and promoting the post. That’s a lot of work. By hiring freelance writers, you… Continue Reading
Blogs remain one of the best ways to engage your audience, generate leads, and improve your online visibility. If you’re still wondering if blogging makes sense for your business, we hope the following blogging statistics that we’ve curated from over a dozen studies will convince you to make blogging… Continue Reading
As a freelance writer, building relationships is an important part of personal and professional development. Making new connections with others will increase your knowledge and can also lead to referrals. But in such a solitary profession, how do you do it? Social media has become one of the most… Continue Reading
A product hierarchy is a method of classifying your company’s products and services by their essential components into a logical structure. There’s a good chance you’ve encountered a one while shopping online: Women’s –> Fall Collection –> Jacket –> Wind Breaker –> Blue But product hierarchies aren’t just for fashion… Continue Reading
Creating decent content isn’t difficult. But creating high-quality, useful, engaging content is a real challenge. That’s because it’s not only writing ability or industry knowledge that is required to produce great content, it also takes time and energy. For many small businesses, that time and energy is better spent on… Continue Reading
Ultimately, content marketing has only one goal – to drive sales. This is especially important in the ecommerce industry. With around 80 percent of people making a purchase online every month, the challenge for ecommerce businesses to attract new customers has never been greater. Ecommerce retailers need to deliver content… Continue Reading
As search engines have evolved over the years, content marketing has also had to evolve to be effective. This has led to two terms becoming popular in the marketing industry: search engine optimization (SEO) and search engine marketing (SEM). Here, we’ll explain the differences between the two, because many people… Continue Reading
With the growth of the internet and social media, ecommerce brands can reach more consumers than ever before. But as more companies try to fill their sites with customer-friendly content, more mistakes are being made. Mistakes can lead to less traffic, poor conversions, and loss of consumer trust. Which ecommerce… Continue Reading
For many businesses, the holiday period from November to January is one of the busiest and most profitable times of the year. According to BigCommerce, the majority of ecommerce brands – around 21 percent – start their holiday content planning in September. Is your business ready for the holiday season?… Continue Reading
We can’t wait to get you up and running with Constant Content. Before you can start writing and earning, you need to create an account and get set up. To help, we put together this quick start guide for writers. Let’s jump in… 1. Create a Free Account The… Continue Reading
Have you ever written a blog post that you know is well-written and contains great advice, only to publish the article and…. crickets? It sucks. I get it. Part of the reason you’re not getting enough eyeballs on your content may be because you aren’t focusing enough on content distribution…. Continue Reading
It’s no surprise that an increasing number of brands are taking advantage of user-generated content (UGC); it’s one of the most effective ways to build brand loyalty, grow organic traffic, and boost ecommerce sales. It’s also free. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for… Continue Reading
There’s no denying the power of a good headline. It’s the first thing your audience reads, and it might also be the last thing they read if it’s not compelling enough to get a click. But what makes a good headline? The Four U’s It’s true that audiences have… Continue Reading
We can’t wait to get you up and running with Constant Content. To help, we put together this quick start guide on using your Constant Content account. We’ll cover the entire process step-by-step so if you’ve already completed some steps then just click below to jump to the right place:… Continue Reading
Humans love stories. From an early age, we’re told stories to entertain and inspire us. It’s no surprise the marketing world has embraced storytelling; it’s one of the most effective ways to connect on a deeper level with consumers and humanize a brand. In ecommerce, storytelling is vital, because brands… Continue Reading
Whether you want visitors to download an ebook, subscribe to your email list, test a product, or buy something, the call-to-action (CTA) is vital to driving results from your content marketing efforts. According to Unbounce, 90 percent of visitors who read your headline will also read your CTA copy. Whether… Continue Reading
Publishing a white paper may not be the hottest marketing technique, but it’s still one of the most effective ways to gain audience trust and generate leads. What’s a White Paper? A white paper is a report meant to educate or persuade your target audience on a subject (usually… Continue Reading
If you’re like many marketers, you’ve been managing your content creation through spreadsheets, email chains, and shared documents. My god, the shared docs… Does this sound familiar: multiple on-going Google Docs a Trello board to track article progress a spreadsheet outlining your publishing schedule various email chains discussing content topics… Continue Reading
Publishing a consistent stream of rock solid content isn’t easy. Consistently coming up with great content ideas is hard enough, but then you actually have to write the post. That’s where outsourcing content creation comes in. And it’s an option that is becoming increasingly popular for marketing teams. But outsourcing… Continue Reading
Keywords and how they’re used has evolved over the years. So, do keywords even matter anymore? If they do, how can I tell if I’m targeting the right ones? And how can I figure out which I should be targeting? That’s where keyword optimization comes in. Keyword search optimization is… Continue Reading
In today’s competitive online environment, many companies are struggling to produce enough content to meet consumer demand. But with the right approach, you can streamline your content marketing processes to get better results. Here, we’ll look at how to scale your content more efficiently while maintaining or even increasing quality…. Continue Reading
How do you know if your content is actually driving revenue? Better still, how do you know which PIECE of content is actually driving revenue? Enter attribution models. Attribution models assign a value to various touch points a lead had with your company before converting. For content marketing, this means… Continue Reading
Whether you’re creating blog posts, white papers, case studies, or even social media snippets, implementing search engine optimization (SEO) best practices can improve your reach and get more readers to your content. Looking for the 25-point SEO writing checklist? Jump straight the checklist It’s important to know how to write… Continue Reading
Landing pages can be amazing conversion tools, but their ultimate success depends on great copy and design. Even an eye-catching, well-designed landing page isn’t going to get results if your readers don’t easily understand what you want them to do or if it’s not compelling them to take action. 1…. Continue Reading
As search engines now have a major impact on consumer behavior, content has become one of the most powerful ways to drive website traffic and generate leads. However, to remain competitive you need to take advantage of the right tools to ensure your content marketing efforts have maximum impact. Here,… Continue Reading
Content creation is the biggest challenge in content marketing. That’s why over 60% of companies outsource their content creation. But outsourcing your content writing to freelancers doesn’t mean you’re off the hook entirely. You still need to find, vet, and hire the right writers. While creating a team of writers… Continue Reading
Consistently coming up with clever and relevant topics for your audience is a huge challenge. You can monitor industry news and competitors, but there is a gold mine of source material that often gets overlooked: your own customers. Depending on your business, there are a number of opportunities to… Continue Reading
If you’re good at breaking down complex ideas and instructions into simple terms that anyone can understand, you might want to consider specializing in technical writing. It’s a highly valuable skill which is in demand and usually well paid. According to the US Bureau of Labor Statistics, the demand for… Continue Reading
Conferences are a great place for freelance and content writers to meet like-minded people, learn new skills, beef up on industry trends, meet potential clients, and network with potential collaborators. Plus, they can be a ton of fun. While there are plenty of conferences for content marketers, what about ones… Continue Reading
One of the most effective ways to drive conversions and sales is to create a sense of urgency in your content. If a potential customer is allowed time to overthink their purchase, it’s more likely that they’ll talk themselves out of it. In general, there are two main factors… Continue Reading
One of the first steps to building a great content team is deciding whether you will hire an in-house writer, outsource to a content agency, or hire freelance writers to produce content. Every business is unique, so there isn’t just one right answer to this question. Instead, it’s going to… Continue Reading
Keeping up with the latest best practices in search engine optimization is a constant challenge for content marketers. However, one crucial element of search engine results is likely to remain relevant for years to come: the meta description. Here, we’ll look at what meta descriptions are, why they’re important,… Continue Reading
Healthcare companies and retailers can no longer rely on traditional advertising and in-store promotions to market their goods and services. Today, people turn to the internet for information. If people can’t find your products and services online, you may as well be invisible. This is why healthcare brands should embrace… Continue Reading
The need to build relationships with consumers and demonstrate a brand’s value is more important than ever. For real estate companies, content marketing is the key. Research backs this up. According to a recent study by Kapost, content marketing has been shown to produce approximately three times as many leads… Continue Reading
The roles of a copywriter and a content writer are often misunderstood. While there is some overlap, there are some fairly big differences between each discipline. And where does a content strategist fit into the equation? It’s important to know how these roles differ because each discipline has its own… Continue Reading
As a content marketer, it’s hard to maintain the same level of enthusiasm for every piece of content you produce. But regularly churning out “average” content creates a problem. There are plenty of “good” blogs with “good” content, but this doesn’t mean they’re successful. Today, the bar for successful content… Continue Reading
Search engines are constantly introducing new algorithm updates to improve search results. In fact, Google is reported to change its algorithm around 500 to 600 times each year. Despite these frequent updates, most of them are small and don’t represent new ranking opportunities. Core search engine algorithms haven’t changed all… Continue Reading
What are my competitors writing about? Why did their new blog post get so many shares? What are they doing that we’re not? As a content marketer, it’s natural to be curious about your competition. However, copying their tactics in the hope of replicating their success is a common mistake… Continue Reading
Starting on June 25th, Constant Content will no longer be able to provide support for TLS 1.0. While this change is unlikely to have any impact on our writers or clients, it will help keep us in line with industry best practices for security and data protection. To avoid… Continue Reading
As Google’s algorithm continues to evolve, having the best SEO tools at your fingertips is essential if you want to remain competitive online. But with so many tools out there, where do you begin? To help boost your SEO and content marketing efforts, here are some of the best… Continue Reading
Experienced marketers know the power of branding for boosting customer engagement and driving sales. But a strong brand is about far more than a slick logo and some eye-catching advertising. For brand building to be truly effective, it should spread across the entire marketing spectrum, and it needs to maintain… Continue Reading
While content marketing is key to building brand awareness, lead generation, and conversions, it’s just as important to have a separate product content strategy. Where we’re talking about product descriptions or sales pages, product content is unique. For this post, we’re talking about things like user interface text, button text,… Continue Reading
There are various reasons why blogging is one of the most effective content marketing tactics. Apart from boosting your search engine rankings, having a blog supports your social media presence, improves your credibility, and is a great lead generation tool. Unfortunately, creating great blog content isn’t enough to generate search… Continue Reading
The stronger your content distribution strategy, the higher your brand’s content marketing ROI (return on investment) will be. Content marketing can be a powerful business driver for increasing brand awareness and driving sales, but you must put as much effort into disseminating your content as you do into creating it…. Continue Reading
For big brands, creating a content strategy comes with a unique set of challenges. Enterprise-level businesses wanting to engage in content marketing often face multiple content scaling hurdles their smaller counterparts don’t necessarily encounter. Understanding these challenges and developing solutions is imperative if you want to develop a world-class enterprise… Continue Reading
Google’s featured snippets, first introduced in 2014, are one of the most significant search engine developments in recent years to meet searchers’ needs. Because of their prominence on search results pages, snippets are an invaluable marketing weapon, giving any business the potential to highlight content and boost web traffic. According… Continue Reading
Do you ever worry that your writing isn’t good enough? You’re not alone. Even the most talented writers suffer from self-doubt. I don’t understand the topic. I won’t be able to meet the deadline. Other writers are better than me. Sound familiar? Confidence can affect every aspect of your… Continue Reading
Ghostwrite “to write (something, such as a book) for someone else using that person’s name” – MerriamWebster.com If Merriam Webster dictionary’s definition of ghostwrite is what you think of when you hear the term ghostwriter, it’s time to re-adjust your thinking. While ghostwriting was once the practice of writing content… Continue Reading
As Google’s algorithm becomes increasingly sophisticated, consumers aren’t afraid to ask complicated questions, especially with the growth of voice search. People trust Google to return quality search results, which is why it’s the go-to search engine for consumers and brands alike. Keyword optimization is still important, but optimizing content for… Continue Reading
As a writer, you know how hard it can be sometimes to create content from scratch. And when you have a deadline looming and the words still aren’t coming to you, it can be incredibly frustrating. But it’s important to never get discouraged. Every writer struggles from time to time…. Continue Reading
As the amount of online content continues to grow, how can marketers improve content visibility and engagement? Producing high-quality content is critical, but its value fades away if nobody gets to see it. This is why strategic content distribution is vital to increasing the value of the content you produce…. Continue Reading
Most writers agree that the best way to improve your craft is to read (and write) often. Whether you’re a seasoned professional or making your freelance writing debut, there are books that can help you write better copy, better manage your client relationships, and find better work-life balance. I’ve combined… Continue Reading
As a content marketer, you know it’s important to create quality content, but do you have a clear distribution strategy? As social media is the fastest and most cost-effective content amplification tool, you can’t afford to ignore it. Without a social media plan, your content is going to have a… Continue Reading
Finding information online is easy. Unfortunately, that information isn’t always entirely accurate. Relying on bad data or quoting an incorrect statistic can hurt your credibility, so how do you find authoritative sources that provide accurate info? What’s an authoritative source? Generally speaking, an authoritative source is a highly trusted and… Continue Reading
Everyone knows SEO is important to grow website traffic and brand awareness. But with so many factors influencing search engine rankings, it’s tough to know specifically which areas to focus on. As many are still not getting the results they want from SEO, I thought I’d look at some key… Continue Reading
It’s no secret that video content marketing is on the rise, and there are a number of reasons why. YouTube has become the second largest search engine on the Internet, and an increasing number of consumers love watching and sharing videos from brands. In a 2016 HubSpot survey, 43% of… Continue Reading
Editor’s note: This post was updated January 2019 for accuracy and completeness No matter what industry your business operates in, many of your potential customers are using search engines to find solutions to their problems. If your website isn’t performing well in search results pages, it’s likely that you’re losing… Continue Reading
Content calendars are not just useful for larger brands; they’re a valuable tool for any marketer using content to drive business growth. According to Curata research, 90 percent of marketers now use a content or editorial calendar. And they’re easier to set up and maintain than you think. What… Continue Reading
Combinations of adjectives should be hyphenated. This is known as hyphenated adjective (or compound adjective) and while they may seem odd, are in fact proper punctuation. For example: easy-to-read content one-of-a-kind dog much-needed hyphens well-written script However, they can often be avoided: Your content is almost always easy to read…. Continue Reading
Social media platforms have always been an excellent vehicle for steering users toward your website and other content hubs. But they’re more than just signposts to content. For consumers, social media sites are a primary source for news, information and original branded content. Free Actionable Bonus: Free Actionable Bonus: Want… Continue Reading
Around 94 percent of small businesses and 77 percent of B2Cs are using content marketing to fuel business growth, but not every company enjoys a good return on their investment. If you’re not seeing great results from content marketing, you’re not alone. Here, we’ll examine why your efforts might be… Continue Reading
Great content not only shares useful information but does so in a persuasive and engaging way. That’s why even the most informative articles will struggle to perform well if it doesn’t engage readers and hold their attention. As a writer, it’s your role to grab readers and not let them… Continue Reading
One of the biggest challenges for any aspiring writer is landing that first freelance writing client. If you haven’t secured a paid writing gig yet, Constant Content is an excellent place to start. Landing your first client requires a combination of writing skills, networking and taking the initiative. Here are… Continue Reading
As a freelance writer, you know that there’s a lot of competition out there. If you want to get regular work and even charge clients more for your writing, you have to offer a great service. Here are our top tips for keeping your existing clients happy and impressing… Continue Reading
Many freelance writers feel uneasy at the thought of having to negotiate prices with clients, but it’s an important skill to have if you plan on becoming a freelance writer. It can help you secure higher fees and protect you from savvy clients who know how to negotiate well. However,… Continue Reading
When consumers need the product or service you’re offering, do they think of your business? Do they visit your blog when they’re looking for interesting content? If not, it could be that your content is simply forgettable. The key to many successful businesses is unforgettable content. Not only does… Continue Reading
Updated July 2018 Writing product descriptions seems pretty easy – just name a few features and you’re done, right? Wrong. A list of features isn’t enough to sell a product. Truly effective product descriptions need to entice shoppers, help them understand what your product will do for them and explain… Continue Reading
There’s no substitute for high-quality writing. But good visuals also have a big part to play in reaching your content marketing goals. That’s because the visuals you use have a significant impact on grabbing readers’ attention and keeping them engaged. Given the importance of visual content today, we’ve decided to… Continue Reading
While it’s important to use quality content in your online marketing campaigns, it’s equally important to supplement it with the right search engine optimization strategy. First, content has to be found by search engine crawlers in the first place, and the competition is fierce. Google processes more than 40,000 search… Continue Reading
Even the most experienced freelance writers get anxious about impending client feedback. Will they like your work? Will it meet their expectations? No matter how talented you are or how closely you follow a client’s brief, you’re unlikely to get it right every time. Dealing with client feedback and revision… Continue Reading
Editor’s note: This post was updated October 2018 Whether this is your first foray into content marketing or you’ve been using it for a while now, it’s always a good idea to make sure your content marketing strategy is robust and up-to-date. With so much branded content online, consumers have… Continue Reading
Writing articles to sell on Constant Content is a fantastic career or side gig for wordsmiths and freelance writers. (Okay, I might be biased…) But do you have a strategic approach to writing for Constant Content? Instead of waiting for a random article to sell, savvy writers can turbocharge… Continue Reading
Most marketers today understand the potential power of content to engage potential customers. However, many still underestimate the commitment required to deliver content that their target audience will discover and truly value. Consumers today are exposed to more online content than ever before, so it’s even more challenging to rise… Continue Reading
Content marketing is still relatively inexpensive, but its impact can last longer than most other marketing and advertising strategies. Publishing quality content extends your potential market reach, helps move consumers along the sales funnel, boosts your search engine rankings, and increases brand loyalty. Unfortunately, marketing budgets are not unlimited, so… Continue Reading
Blogging is one of the most effective methods of driving traffic to your website. Unlike many other forms of promotion, blogging is a relatively inexpensive and highly cost-effective method of promoting your site and growing your organic revenue. But from launching a blog to creating top-notch content, and writing posts… Continue Reading
While many freelance writers are familiar with the basics of SEO, most of that knowledge is focused on how to rank for Google. But what about writing on Amazon? Amazon accounted for 43% of all U.S. ecommerce sales in 2016. So, it’s easy to see the value of ranking highly… Continue Reading
Keyword optimization and ranking on Amazon is a lot different from other search engines. For products to be found through a search on Amazon, the product listing must contain all the keywords used in the search query. This creates an interesting set of challenges for Amazon sellers, as they aim… Continue Reading
Companies in all industries need high-quality content in order to promote their business online. For freelance writers, this is good news. Because there is no shortage in content needs, you can write about just about any topic you’re interested in. However, if you’re trying to be a writer for everyone,… Continue Reading
Drafting business copy can be challenging. When you’re trying to develop content that helps sell products or gets more customers to sign up for your services, you need to be persuasive, informative and entertaining. Whether you’re new to the business writing world or a seasoned veteran, this isn’t always easy…. Continue Reading
Working from home has its perks. Not only are you able to work from the comfort of your pajamas, but you’re also free to get some household chores done in between tasks or meetings. However, working from home can also be difficult. When your couch is calling your name, you… Continue Reading
The use of content as a marketing tool shows no signs of slowing down. In 2017, 75 percent of companies increased their budget and staff for content marketing, and 70 percent of marketers planned to produce more content compared to 2016. With 2017 coming to a close, it’s time… Continue Reading
According to a recent article by @larrykim from WordStream the ten most expensive Google keywords last year were: Business Services: $58.64 Bail Bonds: $58.48 Casino: $55.48 Lawyer: $54.86 Asset Management: $49.86 Insurance: $48.41 Cash Services & Payday Loans: $48.18 Cleanup & Restoration Services: $47.61 Degree: $47.36 Medical Coding Services: $46.84 … Continue Reading
Updated April 2019 As competition continues to grow for online customers, content marketing is more important than ever before for any growing brand. However, many businesses are still failing to engage with prospects at appropriate times in the sales cycle. To gain the competitive advantage, brands need to develop a… Continue Reading
When you’re trying to sell a product, being able to properly explain what it does, how it can help, and why it is beneficial is crucial. If you’re not using the right words within your product descriptions — or even worse, you’re not creating product descriptions at all — you… Continue Reading
By HiredGunWriting Signing up as a freelance writer on Constant Content is only your first step. Once you have completed your profile and added information about your writing talents, how do you go from being a Constant Content newcomer to a top-selling writer? There are a number of ways you… Continue Reading
The holiday season is a busy time for consumers, so as a content marketer, it’s even more important to optimize your strategies to engage potential customers. Holiday content is crucial for any company that cares about their image and bottom line, and it provides various benefits: Readers are more… Continue Reading
Writing is both a science and an art. While there’s no doubt that good writing requires creativity and the ability to articulate a compelling argument or narrative, it also requires a deep understanding of the rules of the English language. Grammar and punctuation both impact the quality, readability and comprehension… Continue Reading
You probably don’t think about it when you’re busy working as a freelance writer, but there’s a constant battle between being creative and productive. Some writers need to rein in their creativity in order to complete work on time. Meanwhile, others can create lots of content, but it lacks a… Continue Reading
Content marketing can be one of the best investments for your business. However, if you truly want to see results from your content marketing efforts, you need to understand how they’re helping your business grow. Your content marketing return on investment, or ROI, is one of the most important numbers… Continue Reading
Good editing can transform a mediocre piece of content into something great. It’s one of the most important aspects of the writing process, but a surprising number of writers underestimate its value. The Importance of Self-Editing Becoming a good editor of your own work takes time and practice, but it’s… Continue Reading
Consistently producing high-quality content can be physically and mentally draining. It requires a combination of hard work, creativity, attention to detail and a desire to write content that readers will love. To help you work more efficiently and write more engaging copy, here are 14 writing and productivity hacks to… Continue Reading
It’s easy to overlook simple grammar mistakes, especially if you’re self-editing, but these errors can irritate readers and damage your credibility. To improve the clarity of your writing and keep readers engaged, avoid these eleven grammar gaffes. Common Grammar Mistakes 1. Misusing Apostrophes You find rogue apostrophes all over… Continue Reading
Google Analytics (GA) is a great tool for helping marketers track performance and gain insights about visitors. While GA comes with a few basic reports baked-in, with just a little a few extra clicks you can further segment the data to gain deeper insights about your customers. In this article,… Continue Reading
Freelance writing is a great career or side-gig for anyone with an interest in writing. That said, between creating a portfolio, marketing yourself, working with clients and getting paid, getting started can be the toughest part. This article breaks down everything you need to know to get started as a… Continue Reading
The Internet of Things (IoT) is making our world a more connected place. Incredibly, experts predict that there will be nearly 21 billion connected “things” in use by the year 2020. For content strategists, it’s no surprise to see that IoT is having a huge impact on the way… Continue Reading
In today’s buying environment, the traditional approach to marketing no longer works. Consumers want to have more information earlier on in the sales process, well before the initial contact with a sales rep. For businesses, this requires changing the way they think about and deliver content. According to CEB, 57… Continue Reading
As search engine algorithms evolve, keyword-stuffed articles have become a thing of the past. With the arrival of semantic search, it’s now even more important for marketers to refine their content strategies for today’s sophisticated search engines. What is Semantic Search? In terms of search engines, semantics relates to… Continue Reading
If It’s not uncommon for content creators to have too much to do and not enough time to do it. Chances are you have a handful of content projects in various stages of completion; actually finishing them is the tough part. What’s a writer to do? While there’s no way to… Continue Reading
Internal links aren’t always the first thing people think of when it comes to optimizing their site, but they’re incredibly important for SEO. Not only do Google’s crawlers rely on internal link to navigate your site and rank pages for their relevant keywords, but an effective linking strategy can also… Continue Reading
In the past, most brands limited their content marketing efforts to the “usual suspects”: blogging, social media and email newsletters. However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications. These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain… Continue Reading
While a beautifully designed website may keep visitors on your website for longer, it’s not enough to attract visitors in the first place. The most effective business websites are built for both users and search engines. Check your website design for the following nine common mistakes to see if your… Continue Reading
While the marketing funnel is a common framework in marketing, middle-of-the-funnel content doesn’t always get the attention it deserves. Up at the top of the funnel, we’re busy trying to build awareness and collect new leads. While at the bottom of the funnel, we’re working hard to seal the deal…. Continue Reading
With advances in video technology and the falling cost of equipment, it’s no surprise that video marketing has grown rapidly in recent years. Plus, with people watching more videos today than ever before, there’s never been a better time for digital marketers to start producing video content. Today, around 45%… Continue Reading
Virtual assistants are becoming the go-to search method for many consumers. Siri, Google Now, Cortana and Alexa are getting better in their ability to understand and respond to voice commands, and as the virtual assistant market grows, so does the number of voice searches. In 2016, Google CEO Sundar… Continue Reading
As a marketer, you’re probably familiar with the idea of using A/B testing to boost the conversion rate of a landing page or email blast. But A/B testing can also help you optimize your content. While there are plenty of content “best practices” around, the only way to truly know… Continue Reading
Content marketing is all about creating content that attracts and engages viewers. Whether it’s a blog post, an e-book or a music video, the goal is to hook viewers in and make them want to engage with your brand. Multi-platinum and 3-time Grammy award winner, Drake, knows the importance of… Continue Reading
It’s almost impossible to produce content that’s ready to publish on the first draft. Most successful writers will tell you that the real magic happens in the revision stage – where you dissect, scrutinize and rewrite content multiple times before you hit send. Being the most crucial stage of the… Continue Reading
Although they aren’t new, podcasts have surged in popularity. Nearly 20% of American adults listen to podcasts at least once a month and studies show that about 98 million Americans tune into a podcast each year. Consequently, more and more brands have been betting big on these audio shows, producing… Continue Reading
In mid-March, some websites suddenly began to lose rankings and traffic. The search engine community quickly became awash in rumors of a new Google algorithm update. Now, it’s unofficially recognized as the latest major algorithm update: Google Fred.
The increasing number of new technologies has meant that businesses have more ways than ever to amplify the impact of their content. From virtual reality and drones to new video marketing techniques, cutting-edge technology is helping many businesses stand out online.
If you want to create content that gets results, you need to make sure it connects with readers. This means writing content that potential customers would be looking for at the right time in their buying journey. For example, a salesy message that pushes readers to buy when they… Continue Reading
Misinformation is a problem that affects content across all industries. A 2016 Pew survey revealed that 23% of respondents had shared false news on social media and 14% had done so even though they knew the information was phony. Brands and writers risk serious damage to their reputations if… Continue Reading
Influencer marketing is playing a bigger role in marketing plans these days as consumers become less responsive to traditional advertising methods. It makes sense – people are more likely to believe the advice and recommendations of an expert or leader over an ad. Free Actionable Bonus: Free Actionable Bonus: Want… Continue Reading
Personalization in marketing is nothing new. For years, it’s allowed marketing teams to deliver more persuasive messages to the right people at the right time, which ultimately improves results.
In 2016, 56% of B2C marketers rated the creation of engaging content as their biggest challenge. This isn’t really a surprise though – with so much content now available online, people are more selective about the content they consume. This has led to the rise in the popularity of interactive… Continue Reading
Surprisingly, many online retailers are still failing to tap into the potential of mobile commerce. Around 80% of consumers use smartphones to shop and 61% have a better opinion of brands that offer a great mobile experience. But a Constant Contact survey of 1,972 small business owners found that only… Continue Reading
There’s no denying that content is king. But it’s not always easy to create a direct connection between your content and selling your actual product. Content can certainly help bridge the distance between you and your potential buyers, but it doesn’t close the gap. Or can it? The concept of… Continue Reading
With its mix of interesting links and social commentary, I always find it surprising that Reddit isn’t on the radar of more content marketers. Many companies are already receiving a lot of website traffic from Reddit so the question becomes: can you afford to ignore such a large source… Continue Reading
When done well, content marketing can be a powerful way to improve brand awareness, develop authority and gain new customers. But while most campaigns work out, some can end up being downright damaging. These are just some of the content-marketing blunders we’ve seen and a little insight into what went… Continue Reading
Display ads can be a powerful way to get more traffic to your site and connect you with more potential customers. But they need to be done right to produce results. To improve the performance of your ads, here are some best practices to follow.
I talk to a lot of writers in my line of work. Through all of my conversations though, one thing I’ve noticed is that many writers do not see the advantage of establishing a niche. The usual argument is that they don’t want to limit the number of opportunities available… Continue Reading
If you’re a good writer, you probably already have an impressive portfolio that shows off your skills and a solid set of clients that give you consistent work. However, there’s one potentially lucrative attribute that you may not yet have: influence. Free Actionable Bonus: Free Actionable Bonus: Want to create… Continue Reading
With over 500 million users, LinkedIn is a great channel for making connections, keeping up with industry trends and staying in touch with valuable contacts, among other things. With so much potential value for professionals in almost every industry, it’s crucial to make sure your profile is set up to… Continue Reading
Do your product descriptions engage and effortlessly persuade consumers to click the “Add to Cart” button? Or do they simply describe features and read like a dictionary? Compelling product copy can have a huge impact on your success. But if you’re not sure how to take your product copy from… Continue Reading
Whatever the goals of your blog, there are many elements that can affect its effectiveness. Apart from the actual quality of your content, there’s an important detail that often gets overlooked: the timestamp. Some blogs include one and others don’t. But what’s the right option for your blog? … Continue Reading
To describe the instances when people turn to their smartphones to satisfy a question or immediate need, Google has coined the term “micro-moments.” These moments happen all the time and each is an opportunity to connect with a potential customer looking for help. That is, if you have the right… Continue Reading
Imagine navigating a bustling digital world, where countless strategies compete for attention. Yet, one path gleams brighter than the rest – harnessing the persuasive power of Local SEO content. As businesses scramble to rank top of search results, local SEO presents a gold mine of opportunities. By leveraging the power… Continue Reading
We increasingly live in an on-demand culture. Whether it’s the latest gadget or the biggest music hit, people generally aren’t willing to wait long, if at all, to get what they want. We’re even impatient when it comes to entertainment – who wants to wait for the next episode of… Continue Reading
People often assume that the best writers have a natural talent for producing great works on demand. But as anyone does it for a living knows, that’s simply not the case most of the time. Writing is a process and it takes a lot of practice and hard work to… Continue Reading
In a perfect world, great content alone would be enough for you to reach your content marketing goals. Fresh, engaging content would stand out in the crowd and get all the attention it deserves. Unfortunately, real-life content marketing doesn’t always work that way. The online landscape is saturated with rapidly-increasing… Continue Reading
The role of a technical writer is a challenging one: creating manuals, articles, instructions and other supporting content that communicates technical information and processes in a comprehensible way. In a nutshell, a technical writer simplifies the complex. But breaking things down and explaining them simply is easier said than… Continue Reading
If you’ve been researching ways to optimize your mobile website, you may have come across Accelerated Mobile Pages (AMP). There are some key benefits and it’s important to understand what they are. Therefore, I’ve put together a crash course on AMP to get you up to speed.
Email newsletters have long been a staple of online marketing because of their proven ability to get the attention of readers, grow brand awareness and generate sales. However, since the rise of social media, email has increasingly had to compete for scarce marketing resources with an ever-expanding list of options… Continue Reading
For your content to get real results, it needs to engage your audience. It needs to grab attention. It needs to make readers think. It needs to spark emotions. And what’s capable of doing these things and more? A good story. That’s why compelling stories need to be a key… Continue Reading
Blogs have been around for a long time and with so many new facets being added to marketing like social media, it might lead you to wonder – does your brand even need a blog anymore? I’m an ardent believer that it does and I’ve put together a few reasons… Continue Reading
Finding an effective voice when writing can be a challenge. But it can be well worth it because it improves the quality of your work, helps you reach a wider audience, better connects with readers and entices people to seek out your work. But what exactly is a writing voice… Continue Reading
Delivering content that meets your target audience’s needs is not as simple as it sounds. Apart from deciding where to publish your content, there’s one fundamental question that faces every content creator: does my audience prefer long or short content?
If you’re younger than 38, at least in the US, you’re now in the majority. Demographics are shifting in developed countries and new priorities are emerging as younger generations come to have increasing sway in what they demand from their peers, brands and content. Free Actionable Bonus: Free Actionable Bonus:… Continue Reading
Infographics are hugely popular with businesses looking to attract more attention online. But what exactly makes them effective? I’ve put together five key elements your infographics need to have to help make sure your readers love them and that they help you reach your strategic marketing goals.
Have you ever read a blog post and winced at the number of typos and grammatical errors in it? You don’t need to be a grammar geek to get annoyed by error-ridden writing. Misspelled words and grammar mistakes make content harder to read and can cause readers to bounce…. Continue Reading
The number of people using the Internet worldwide is now over 3.6 billion. While that’s a lot of potential readers, it’s not necessarily easy to attract their attention. There are many different interests, preferences, languages, and competition when it comes to that 3.6 billion. If you want to grow your… Continue Reading
One of the most important parts of content marketing is figuring out works and what doesn’t for your audience. Effective content leads to more awareness, loyal customers, sales and revenue over the longer term. But over half of marketers cite measuring the effectiveness of their content as their biggest challenge.
Most companies use content marketing to attract potential customers. But the most successful businesses also use content to improve their reputation as an awesome employer and attract the top talent they need to be successful.
Businesses have long sought tools that could deliver increasingly personalized content to users. Recently, chatbots have shown that they may be one way to get the right content to readers exactly when they ask for it. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media?… Continue Reading
Emojis have become a fixture in almost every form of written communication from texts to emails to social media posts. In 2015, the Oxford Dictionary chose the “LOL” emoji as their Word of the Year and there’s even a World Emoji Day, celebrated on July 17th. Free Actionable Bonus: Free… Continue Reading
Visual content is a keystone of modern content marketing because images, slideshows, infographics and videos tend to grab people’s attention more readily than plain text alone. However, you could be making a few visual content mistakes that are undermining your efforts. Therefore, I’ve put together a few things to avoid… Continue Reading
With more brands taking advantage of live video, it’s clearly a rising star in the world of content marketing. Facebook Live and similar social platforms allow companies to get creative with their branding and engage with viewers in an authentic, less scripted way.
Whether you’re writing a blog post, a newsletter or a white paper, it’s essential to get your message across quickly and in a way that is easy to understand. If you don’t, readers will stop reading or skim your content. With verbal communication, you can use body language, facial expressions… Continue Reading
People trust word-of-mouth recommendations, especially if they come from people they know or knowledgeable influencers. But the world of influencer marketing also comes with challenges. So, to make the most of your efforts, I’ve put together a list of the top five common mistakes brands make when looking for and… Continue Reading
There’s no substitute for high-quality writing. But good visuals also have a big part to play in reaching your content marketing goals. The visuals you use have a huge impact on getting the attention of readers and keeping them engaged. Therefore, I’ve put together a few tips on how to… Continue Reading
Optimizing your content for SEO can be tricky. Rules and best practices are always evolving and it can be hard to sort through all the information out there to find the best (and still relevant) advice.
Concise writing means saying everything you need to in as few words as possible. It improves clarity and comprehension. It also makes readers want to revisit your website and share your content. However, it doesn’t come naturally to everyone. To help you maintain focus and write without excess, here… Continue Reading
If you’re looking for a new way to grab your audience’s attention and make your content stand out, the answer may already be in your hands. The data your company currently collects could provide a huge base of knowledge that you can use to create even more engaging content.
With Valentine’s Day here, many people are scrambling to buy their loved ones something before it’s too late. However, if you’re an online retailer or marketer, you don’t have the luxury of leaving things to the last minute when it comes to seasonal holidays. According to Google Trends, consumers… Continue Reading
During our recent webinar, we opened the floor to questions for Constant Content’s Chris Reid. There were a lot of great questions on a variety of topics ranging from how to distribute resources across content marketing channels to how to measure returns on content, plus a ton more. If you… Continue Reading
Good writers know the importance of flow. Unfortunately, it’s easier said than done. Not only does it require connecting topics and ideas with clearly-written paragraphs, using concise wording and varying your sentence structure, it also needs to have the right rhythm, tempo and sound. Without these qualities, your writing can… Continue Reading
If you’re looking to beef up your content marketing mix, more video can add a great deal of value. Videos are powerful marketing tools – on average, they get 1200% more shares than images and text combined. Other research shows that even just adding a clickable screenshot of a video… Continue Reading
Coming up with a steady stream of engaging, high-quality content is essential for success. But there are times when your well starts to run dry. Research by the Content Marketing Institute shows that over half of marketers say their greatest challenge is creating enough content. So, when your flood of… Continue Reading
Content plays a huge role in establishing and solidifying your brand’s image. Therefore, it’s important to keep your content clear and consistent across all channels, especially when you’re working with a number of different content creators. This is what makes a style guide so vital for every brand.
This post was updated October 2018 for accuracy and relevance. If you’re struggling to generate leads or drive conversions, you may want to consider creating more gated content offers. Gated content is a powerful lead generation tool, but it can be hard to execute. Here, we’ll look at how… Continue Reading
We recently partnered with ClickZ Intelligence to talk about the importance of great copy and how to maximize the effectiveness of your content. Constant Content’s very own Chris Reid was joined by Matt Owen, Global Social Media Manager at Shell, and Mark Anderson, SEO & Content Specialist at schuh, along… Continue Reading
While you might think your current slate of social media channels is sufficient, you may be missing out on an incredible opportunity if you don’t have SlideShare in the mix. Since its 2012 acquisition by LinkedIn, the platform has grown consistently year-over-year and now boasts over 70 million active users per… Continue Reading
Collaboration between companies on marketing initiatives can be hugely beneficial. Not only can it increase exposure for both companies, it can result in more leads and greater overall success compared to working on the same initiative alone. You may even get better content as a result because while your business might… Continue Reading
One of the central principles of content marketing is that content should be helpful to readers. In fact, the Content Marketing Institute describes content marketing as “providing truly relevant and useful content to your prospects and customers to help them solve their issues.” With this in mind, it’s not surprising… Continue Reading
Just like starting a new workout regimen, maintaining an effective email marketing strategy requires some good habits. Getting into the right routine will not only help you keep your campaigns fresh, but will also help them stay on track. Not sure where to start? Fear not – I’ve rounded up… Continue Reading
Our previous browser extension post on some of the best extensions available to content marketers proved popular with our readers. So, we’ve decided to delve deeper into the range of browser extensions available to those involved in content creation. To help you save time and maximize your content marketing productivity,… Continue Reading
Happy New Year! We hope your 2017 is off to a fantastic start so far. But while you might have made some personal New Year’s resolutions, what about your content marketing? If you haven’t already, now is a great time to set your goals for the year and try some… Continue Reading
‘Twas the night before year end, and all through the office, Not a worker was resting, not even the bosses…
If you want to boost your business’s visibility and media coverage, you need to know how to write a good press release. An effective press release is a powerful branding tool – it can help you get the word out about your business’s products and services, establish your company’s credibility,… Continue Reading
You successfully completed the sale or signed up the subscriber. It’s a great win and you direct your new customer to a page where you can confirm the order and express your genuine thanks.
To help brands reach out to their audience in a new way, Twitter added a polling option in October 2015. Now, any Twitter handle can ask for direct audience feedback by creating and tweeting a simple interactive poll. Running for as little as five minutes or as long as seven… Continue Reading
If you run an ecommerce site, you know that many shoppers add items to their cart but leave before completing their purchase. Unfortunately, cart abandonment is common with data showing that the average rate from June to November 2016 hovered around 79%. Depending on the reasons for abandoning their purchase,… Continue Reading
Content plays a bigger role than ever in a business’s success. Consumers are seeking more information before making purchasing decisions and they want to feel engaged with the companies they buy from. However, not all content is created equal and you may find that your current content strategy isn’t bringing… Continue Reading
About Us pages are usually one of the most visited pages on a company’s website. According to a KoMarketing Associates report, 52% of visitors want to see About Us information after visiting the homepage. Unfortunately, for many businesses, this page is often an afterthought and not optimized for its main… Continue Reading
There’s no denying the power of case studies, especially for landing B2B clients. They can tangibly demonstrate your value while explaining the story of how your solution helped a real-life client meet a need or overcome a pain point. Importantly, they showcase your effectiveness without being too salesy and are… Continue Reading
If you want the best photo editing software in terms of features and support, Adobe Photoshop leads the pack. However, at around $70 per month for a full subscription and a steep learning curve, it is out of reach for some marketers. Luckily, if you’re after an affordable and user-friendly… Continue Reading
Anyone with an online business understands the importance of search engine rankings and that the best way to boost your ranking is to use search engine optimization (SEO) tactics. While you’re probably familiar with the idea of SEO, you may be hearing more and more about another, more worrisome,… Continue Reading
When it comes to guest blogging, some experts swear by it as a proven strategy for driving traffic to your website and growing your audience. Others, however, believe it doesn’t deliver enough value to justify the time and effort. But I’m going to go out on a limb and… Continue Reading
Has your business dropped in local search results recently? If so, it may have been filtered differently by Google’s latest algorithm change, nicknamed Possum. It has caused many local businesses to “play dead” in search results, hence the nickname, while other businesses have gotten a boost. What’s going on with… Continue Reading
Relevant images are the best complements for great content. Regardless of how interesting or engaging your post is, it can easily get lost in the shuffle without an attention-grabbing photo.
If you’ve worked in content for a while, you may have days where you feel like you’ve run out of topics. Producing a steady stream of fresh content is essential for your success, but how in the world are you supposed to keep coming up with new ideas? Luckily, there… Continue Reading
Depending on whether they’re used correctly, punctuation marks can often make or break a content piece. Not only do they help make your writing clear, they also help with content flow so your readers actually keep reading. There are many punctuation marks that are often misunderstood and misused. Here… Continue Reading
Most people associate smileys with the Internet age, but they actually date back much further. A transcript of an 1862 speech by Abraham Lincoln contains the following description of an audience response to Lincoln’s dry humor: (applause and laughter ;). Is this the first smiley, or is it a typographical… Continue Reading
Polish up those shiny red apples! October 5th is World Teacher’s Day and it’s a great time to reflect on everything we’ve learned from the teachers in our lives – like those pesky grammar rules.
With October 3rd being Virus Appreciation Day, it seems like there really is a day for everything now. But while viruses may be underappreciated, I thought I’d take this day to talk about something more near and dear to every content marketer’s heart instead – namely “going viral.”
Author Fran Lebowitz once said, “you’re only as good as your last haircut.” This also rings true with content marketing– the industry is always changing and using last year’s strategies won’t necessarily cut it this year.
Hey, do you think that Jack would enjoy this comic? Nah. He’s a muggle. Muggle: noun, informal 1.) a person who is not conversant with a particular activity or skill.
When you have a name like Code Workun, there are inevitably a lot of puns and jokes at your expense. While my name has been abused by a lot of bad puns over the years, today I’m embracing it for the fourth annual National Learn to Code Day (September 24).
You’ve probably heard that there’s no such thing as a stupid question. However, these days this expression might need a bit of an update – there are no stupid questions, but there are clumsy Google searches.
Punctuation doesn’t usually trigger strong feelings – unless you’re talking to a writer about the Oxford comma. This little punctuation mark, also known as the serial comma, is used before the word “and” when you’re listing three or more items.
In a perfect world, content creators would always get to focus on the topics that they’re really interested in and knowledgeable about. But often, real-life content doesn’t work like that. As a content professional, you’re bound to find yourself creating materials about less-than-exciting topics or topics you know next-to-nothing… Continue Reading
Writing is an activity that seems almost genetically ingrained in us. We’re natural storytellers, so it’s no surprise that we have writings (like the Epic of Gilgamesh) going back more than 5000 years. But writing is good for more than just disseminating information and telling stories; it has many personal… Continue Reading
Whether you manage content projects or just have deadlines to meet, time always seems to be in short supply. This is made worse by the fact that we have become very proficient in wasting the little time we do have. So while we can’t create more time, there is research into… Continue Reading
With increasingly busy schedules, it’s important work as efficiently as possible. One way to save time and increase your productivity is through browser extensions and there are some that are incredibly useful for content creators.
So many of our interactions – both at work and in our personal lives – are done digitally. Whether it’s via email, social media or SMS, having strong written communication skills are not only important for getting things done, but also for building and maintaining relationships with customers, vendors, and… Continue Reading
Native advertising can be lucrative for both brands looking to boost their sales and publishers. But it’s a form of marketing that’s often not well understood and, for many, controversial. It’s not traditional advertising and it’s not content marketing – so, what exactly is it?
Listicles have become increasingly popular with content marketers. While old-school journalists may scoff at the format, there’s no denying the results – more clicks, more engagement and more shares.
More and more corporations are throwing their hats into the ring and voicing opinions on sometimes contentious social issues. While some strongly believe that this is not an appropriate realm for companies, a survey by the Global Strategy Group actually showed it’s what the majority of the public wants –… Continue Reading
While many companies have embraced content marketing as a key marketing strategy, a study by the Content Marketing Institute reveals that only 42% of businesses feel that theirs is effective. What’s holding so many companies back? Well there’s lots of information on content marketing online but not all of it… Continue Reading
The Internet is huge and wonderful: full of information with answers to nearly any question at our fingertips. However, the Internet is also a place where people vent their frustration. If you run a business, you’ll eventually have someone who isn’t happy with something your company did, and many are… Continue Reading
Achieving athlete-level excellence in your content marketing can build your brand’s identity and boost sales. But it’s important to remember that when it comes to being successful at it, content marketing is more like a marathon, rather than a sprint. Sporadic social media posts and the occasional blog piece isn’t… Continue Reading
Understanding how to influence potential buyers is always going to give you the edge when it comes to selling your product or service. However, many companies don’t use some basic principles of psychology in their content strategy despite competition for online attention being so fierce. So, here are six psychology… Continue Reading
“Marketers Tried to Boost Page Views… What Happens Next Will Blow Your Mind” Let’s be honest, if this blog post had a headline more like this one, a lot more people would probably click on it. It’s classic clickbait – a clever title that intrigues you just enough to get… Continue Reading
I’ve been seeing a lot of people wandering around trying to catch all the Pokemon they can on their phones lately. But if you have an ecommerce site, there’s something else that crawls that you would want to capture – web crawlers! Unfortunately, you can’t capture these guys with a… Continue Reading
If you have a startup or a small business, your search engine rankings can have a major impact on the company’s success. It takes some effort and strategy to play the SEO game and stay ahead of the competition, but you don’t necessarily need a big budget to get big… Continue Reading
Effective websites are usable websites. The ease of use and efficiency with which your website communicates with readers will make or break your online venture. If your web content is inaccessible, hard to read, or difficult to navigate, your visitors will quickly bounce. Seventy-nine percent of mobile users, for example,… Continue Reading
Nothing beats original, high-quality content to get the attention of your customers and connect with them. But carefully selected, relevent pieces from other sources can be a great complement to your mix. It can help you fill gaps in your content schedule, increase trust with your customers as a reliable… Continue Reading
When you only have a few seconds to grab people’s attention, images and photos can help your content stand out in a big way. Our brains can process visual information much faster than text, and content with images receives much more engagement than content without.
When creating content, you need to cater it to your audience wherever they are in the world. With Canada Day being today and Independence Day just around the corner in the United States, we thought we would compare some of the key differences between Canadian and American English.
Not every business has a seemingly-endless amount of money to spend on marketing. If your business is small or medium-sized, you probably need to make the most of every dollar. However, a limited budget doesn’t mean you have to skimp on your marketing efforts. It just means you need to… Continue Reading
While copyright laws vary between different jurisdictions, they all seem to have one thing in common – none have effectively kept up with the digital age that includes easy-to-make websites and social media. These mediums have dramatically changed how we create and distribute content and there is a lot ambiguity… Continue Reading
As we officially start summer (in the northern hemisphere, at least), it’s a good time to take stock of marketing progress so far in 2016 and look for opportunities to adjust for the rest of the year. Marketing is a constantly changing industry and it’s essential to regularly monitor best… Continue Reading
YouTube has video content on almost anything you can imagine. So, it’s understandable that it is the second most visited website in the world after Google. While it started with just amateurs creating fun content, many of those same creators have now become minor media moguls – some even employing… Continue Reading
Content marketing can be a powerful way to connect with your audience, gain new customers and boost sales. However, success when it comes to content hinges on a solid understanding of your customers and their needs. It’s only then that you can create content that’s tailored to your target market… Continue Reading
Wrestlemania 32 happened earlier this year, and while the WWE isn’t quite the ratings juggernaut it was in the 1990s, it still sells out large arenas in both North America and Europe. How has it stayed relevant for so long? It’s simple: the WWE is committed to good communication.
Every industry has its own set of jargon and acronyms, and marketing is certainly no exception. When it comes to content marketing, KISS doesn’t mean locking lips with your other half, and AIDA has nothing to do with a love of the opera. I personally love acronyms, which as you… Continue Reading
Besides the comma, there’s probably no punctuation mark more overused than the exclamation point. Marketers, pulp fiction writers and overexcited people in general just love them. Unfortunately, too many exclamation points in your copy will make your audience feel that your writing is disingenuous.
Holidays can provide great opportunities for brands to better connect with customers and boost sales. But this is not the case for all holidays. Memorial Day and Veteran’s Day are two examples where brands have to be very attuned to what the day is about and not be seen as… Continue Reading
By now, you’ve surely seen them: five new emojis that have joined the like button on Facebook. Facebook users can still “like” a post, but now they can also express a variety of other feels, including haha, wow, love, sad and angry.
Google’s much-publicized #Mobilegeddon or #Mobilepocalypse algorithm update caused a big stir in the digital marketing world when it was first released in April 2015. The aim was to improve the browsing and search experience for the increasing numbers of mobile users who had, by that point, surpassed desktop users when… Continue Reading
When you’re busy with the day-to-day, blogging often doesn’t stand a chance on your to-do list. But it should – blogging generates brand awareness, builds brand recall, contributes to developing your brand’s identity, and boosts sales. Over 82% of marketers who blog daily report that they acquire new customers through their… Continue Reading
If you’ve heard of “Agile methodology,” you probably associate it with software development. Agile is a common way development teams manage limited resources, external fluctuations and an unending stream of project requests. Sound familiar?
Ever wonder if the writing convention you use is correct? Well, it all depends what audience you’re writing for. For example, the structural differences between writing for a British audience and writing for an American one can be hard to keep straight. Even the way the two systems use basic… Continue Reading
Updated: December 9th, 2021 Principles of communication is effectively is vital in the world of marketing. Whether it’s emails, blog posts, or client meetings, good communication skills are a necessity. Understanding how to express yourself clearly and effectively is critical for any business. Here are 10 simple principles to remember… Continue Reading
Reduce, reuse, recycle. We hear these words a lot this day every year. And while they’re a great way to help the environment, I think these words are also excellent advice when it comes to your content marketing strategy.
Although thought leadership is one of the hottest buzzwords in content marketing today, it’s also a somewhat misunderstood term. While many companies are familiar with what it is (if you’re not, click here), there remains to be some confusion revolving around its overall benefit. So, we’ve decided to clear things up… Continue Reading
Effective content marketing requires a steady stream of high quality unique content and Constant Content exists to make sourcing that content as easy as possible. With that in mind, we’re happy to announce that you’ll now find a vastly improved dashboard when you login to your Constant Content account. We… Continue Reading
By: Chris Reid, Account Manager If you ask people why they bought something, most will say it was because it had good reviews or a friend recommended it. Sometimes it’s both: research says peer recommendations are the key deciding factor in 20 to 50% of purchases. This isn’t surprising: it’s understandable… Continue Reading
If your article is a tree, then paragraphs are the limbs from which all the branches, leaves and fruit hang. Therefore, having well-organized paragraphs that show a coherent narrative is critical. There are quite a few things that contribute to coherence, but it mostly boils down to being careful, thinking… Continue Reading
By: Chris Reid, Account Manager Most businesses want to deliver consistently high-quality content to their audience, but in today’s crowded online arena it can be a struggle to keep up. If you’re short on staff but you still need to regularly produce website content, blog posts, social media updates, product… Continue Reading
Imagine a potential customer called you and inquired about your business. What would you say? Most likely, you’d outline the essential facts of your product, what value you could provide them and go through some of the specifics of their situation. The conversation would not only demonstrate that you know what… Continue Reading
By: Chris Reid, Account Manager Easter is almost here but it’s not too late to make some last-minute adjustments to your Ecommerce presence for the holiday. The Easter bunny can bring major consumer traffic to many businesses: Americans spent an estimated $16.4 billion on candy, plastic eggs and other holiday merchandise… Continue Reading
By: Laura Callow, VP Marketing These women are making things happen: connecting with audiences and providing a fresh, relevant perspective in the world of content. If you’re not following them on Twitter or reading their blogs, now is the time to check them out.
By: Chris Reid, Account Manager P2P? H2H? These terms might sound like the names of lesser-known Star Wars droids, but both actually describe a communication style: person-to-person, also known as human-to-human. While there used to be a time when you could separate nearly all written business communication into two basic styles –… Continue Reading
By: Colleen Ryan, Account Manager Do you ever wonder what happens to all the people who visit your website but don’t convert? There are various reasons why people don’t act – they might have just been comparing prices, conducting research or simply browsing your website. This is where remarketing comes… Continue Reading
Consistently producing engaging content is a core element of most marketing strategies, but will it be sustainable over the long term? According to some digital marketing experts, the glut of content online might be weakening the power of inbound marketing efforts. Social media expert Mark Schaefer labeled this phenomenon “content shock”… Continue Reading
By: Eric Hoppe, Ecommerce Manager Rumors have been swirling for years that Twitter would be ditching its 140-character limit, but recent reports indicate that this change is a very real possibility. These sources indicate that Twitter is considering raising the limit to 10,000 characters – about 72 times the length of… Continue Reading
By Chris Reid, Account Manager Do you ever feel like your audience isn’t really connecting with your content? Maybe you thought a blog post you recently published was amazing, but your readers seemed unmoved, no one shared it and no one converted on your website. You may start… Continue Reading
By: Chris Reid, Account Manager One of the biggest sporting days – Super Bowl Sunday – is nearly upon us. What does this have to do with content marketing? Well, there are actually a lot of similarities to the big game. Just like football, there are forward moving plays,… Continue Reading
By: Colleen Ryan, Account Manager Let’s face it: we can no longer judge our content based on the number of page views alone. While page traffic plays a role in our understanding of which topics are getting attention, it tells us nothing about the impact of content or its quality. … Continue Reading
By: Eric Hoppe, Ecommerce Manager In the world of content marketing, “going viral” is often considered the holy grail of success. If your brand ever had a post catch fire on social media, you know the thrill of watching your social KPI soar. But once the excitement subsides and engagement… Continue Reading
By: Chris Reid, Account Manager With Australia Day here, we thought it would be a good idea to take a moment to figure out what the heck those Aussies are saying! While researching this piece I realized that a few seemingly harmless phrases in North American English have some pretty,… Continue Reading
By: Coleen Ryan, Account Manager Is content curation a part of your current content marketing strategy? If not, you may be missing out on a powerful tactic that can help you stay ahead of the content curve. Creating enough original content to maintain a fresh and relevant feed is… Continue Reading
You know you should be using social media to establish your brand and engage your audience. But do you know which channels will best support your content or what type of results you should be looking for from each platform? Maybe that amazing infographic you posted on Facebook isn’t being… Continue Reading
Let’s step back in time to late January 2011 when a panda was still just a lovable creature who snacks on bamboo and occasionally gets startled by baby panda sneezes. It was a simpler time that came to an abrupt end on the 23rd of February, when the meaning of… Continue Reading
By: Eric Hoppe, Ecommerce Manager Marketing has always been about persuading people as they go about their daily lives to give a product or service a try. This used to mean placing flashy advertisements in newspaper, on television or on the radio. But as competition for peoples’ attention rises and… Continue Reading
By: Chris Reid, Account Manager at Constant Content hip – ster /’hipster/ noun informal Hipsters are a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter. ~ The Urban… Continue Reading
When you publish a new blog post or send out an email newsletter, how does it look on different mobile devices? If you don’t know the answer, you may not be getting the most out of your content marketing efforts. In 2014, mobile digital media use overtook desktop and… Continue Reading
What a fantastic year! We have so many things to be thankful for, the biggest of all being you! While we had a wonderful time helping you fulfill your day-to-day content needs, we’ve also been listening to your feedback and been adding some really neat changes to our site and… Continue Reading
By: Colleen Ryan, Account Manager at Constant Content Holidays are pivotal times of the year for most businesses. But increasing sales during these higher-spending periods won’t just magically happen. Your marketing, especially your content marketing, needs to be ready to leverage these critical and competitive times of the year.
When writing articles, the paragraph is probably the most important unit of composition. A paragraph is a group of sentences that, when put together, discuss one main idea. Paragraphs have three main parts: the topic sentence, body sentences, and the concluding sentence. Let’s cover how a paragraph should be put… Continue Reading
By: Chris Reid, Account Manager Millennials are an increasingly important market for businesses to reach. With buying power expected to surpass $2.45 trillion worldwide this year, it’s vital that your content marketing successfully engages this audience so you can get more attention and more sales.
By: Chris Reid It’s not easy to get content marketing right. Many businesses struggle to sustain an effective content strategy that not only engages their audience, but also satisfies search engines. However, with dedication, flexibility and a little patience, you can produce content that communicates the value of your business,… Continue Reading
I’m pleased to announce that earlier today we updated our account menu to improve its clarity and make it easier for you to monitor communication with your writing team and get updates on your projects.
By: Chris Reid When creating email marketing campaigns, there are a lot choices to make in terms of style, design, send list and content. It’s hard to know what will work best and what details may interfere with you achieving your campaign goals. Therefore, your first step should… Continue Reading
In the early days of search engine optimization (SEO), website owners focused on keywords and phrases specific to key search engine queries. However, as Google continues to improve its algorithms to understand context and quality, focusing only on keywords is starting to decrease rather than increase website rankings. … Continue Reading
If a company writes a blog post and no one reads it, does it really exist? In the digital age, the amount of content your company produces for websites, blogs and social media are not nearly as important as the impact it creates in terms of views, traffic and shares…. Continue Reading
If you worry that your content is not getting enough shares across your social media channels, you’re not alone. Many business owners and marketers struggle to engage their audience and get their content moving online. If you want to improve your chances of having your content shared, you need to… Continue Reading
Getting visitors to your website is only the first part of the battle. In fact, experienced digital marketers don’t put much weight into the number of visitors alone, as it is only the first step in the conversion funnel. After all, a large number of visitors is meaningless if… Continue Reading
We’re excited to announce the full launch of our newly redesigned Constant Content platform! We’ve listened to customer feedback and applied best practices in UX design to deliver an update that is not only more visually appealing, but also improves the efficiency and effectiveness of our workflow. You may… Continue Reading
By Eric Hoppe If you run a small business, you need to have a website. Even if you never plan to sell anything online, having a web presence can help build your brand, create confidence in would-be customers and grow your business.
You know the old saying in business “It’s not what you know; it’s who you know…”? And the saying holds true for business blogging. You can work hard on a new post or video, but if it doesn’t get any attention, all your efforts will be wasted. That’s where influencers… Continue Reading
Internet users are spending more time consuming content on mobile devices than ever before. In fact, a recent study by ComScore and Millennial Media reported that around 56 percent of online content is now viewed on smartphones. This should be a wake-up call to content marketers. Creating mobile-friendly content should… Continue Reading
by Chris Reid Content marketing is a great way to reach new customers and help your brand grow. You’ve probably covered the essentials by now, you’re maintaining an active blog on your company’s website, sending out email newsletters to your subscribers and engaging with your followers on social channels. If… Continue Reading
by Chris Reid In the world of content marketing you can say a lot with words. But to stand out, sometimes you need something extra to engage your audience and make your content stand out. Today, many brands are using GIFs – the short, animated images that replay automatically on… Continue Reading
Social media can be a powerful tool for your brand, but it’s only effective if you approach it the right way. Users want to connect with other people on their social networks, not a faceless company or a logo. How do successful brands engage with their followers and make the… Continue Reading
Quality content is the key ingredient of a successful digital marketing strategy, and every brand wants to leverage it for maximum results. But many businesses are still struggling to get it right. If you’re not 100% satisfied with the results of your content marketing strategy, you’re not alone. The difficulties… Continue Reading
It is important for your company, regardless of its target audience or niche, to adopt content as a way to appeal to your existing and potential customers in order to remain competitive. However while some niches, such as technology, travel or showbiz, can easily attract a large, more general audience… Continue Reading
If your business is serious about building its online presence and increasing its influence, it is important that you recognize the importance of the infographic. Here’s how infographics can help you to connect with your target audience.
The Declaration of Independence is, for Americans, one of the most important documents ever written. In it, Thomas Jefferson lays out the reasons for the Colonies to leave British rule and forms the building blocks of what would eventually be the government of the United States. However, there is a… Continue Reading
The old adage is true: You only get one chance to make a first impression. For blogs, those critical first impressions can determine whether readers stick around and keep coming back for more. A study by the Institute for Color Research reveals that people form a judgment about your content… Continue Reading
by Chris Reid Adding an image to a blog post or article can be a great way to not only engage human readers, but also improve the search engine optimization of your site. To make the most of your images, you need to follow these tips to make sure… Continue Reading
by Chris Reid Once upon a time, Google and the other major search engines used mainly on-page signals to determine search rankings, scanning websites for links to determine which sites were more relevant. But this led to some people using shady link-building tactics to manipulate search results…. Continue Reading
by Eric Hoppe Growth hacks are tips and tricks that you can use to get your online presence off to a flying start. The following SEO growth hacks can get your brand noticed online and help your website quickly rise up the search engine results pages.
by Eric Hoppe Have you noticed a drop in search engine rankings for some of your older web pages? There are various reasons behind this. Over time, some of your web pages will get lower rankings in search engine results pages because of Google algorithm changes and competing websites. However,… Continue Reading
The SEO community has been buzzing about Google’s recent statement regarding mobile websites: According to the search giant, the mobile-friendliness of a site will play a more influential role than ever in determining rankings for your website content. Of course, it shouldn’t take an official announcement from Google for search… Continue Reading
by Chris Reid With the average person spending over 50% of their time on the Internet consuming content, it’s indisputable that content rules everything around us and organizations require an innovative content strategy to Triumph online. However, key elements of an effective strategy are often missed as marketers aim… Continue Reading
by Chris Reid The structure of your domain name and URLs can have a big impact on your site’s SEO. While Google and the other major search engines have evolved to handle a wide range of URL structures, your original web content is likely to rank better if you follow… Continue Reading
by Chris Reid There are many types of content you can publish on your website, blog, and social media channels, but one type of content often gets overlooked: evergreen content. The problem with timely content, which includes news items, current trends, and interviews, is that they can date very quickly…. Continue Reading
by Sienna Luard A common problem faced by businesses and marketers when trying to rank in Google’s search engine is not being indexed correctly. Basically, this happens when Google’s spiders can’t crawl a site properly, which means the website content can’t be found in search results pages. Fortunately, most problems… Continue Reading
by Chris Reid Search engines are still the first destination for most consumers looking for information, products, services, or entertainment. For businesses, getting higher rankings on search engine results pages is key to reaching new customers. While search engine optimization is important for both desktop and mobile, there are clear… Continue Reading
Surprisingly, there are still many people that avoid using SEO tactics for their business, despite the evidence of its marketing power. There are so many studies supporting the impact of SEO, it’s difficult to see why anyone would ignore it. According to a Marketing Sherpa study in 2012,… Continue Reading
by Sienna Luard Any online marketer will know the importance of analytics data for measuring website performance. Without these metrics, you have no way of evaluating different marketing strategies. But you don’t always have time to analyze everything – you just need to know the data that gives you a good… Continue Reading
Finding the right freelance writer for your business or project can be tough. Vetting and qualifying potential writers is time consuming and once you’ve narrowed it down, you still have to manage their work in order to get what you want. Even with all that effort, there’s no guarantee that… Continue Reading
by Chris Reid The SEO cat and mouse game only intensifies further with Google pushing out over 500 algorithmic updates each year. The SEO guidelines of unique content, engaging articles, and good user experience are old school, and aren’t enough to rank sites now. It is quite common these… Continue Reading
At Constant Content we’re always working to make it easier for people and businesses to connect with the right content writer. From our rigorous writer screening process to our strict editorial control, our goal is to help you get writing that will help take your business to the next level…. Continue Reading
by Sienna Luard A recent Google eye-tracking study released in September 2014 by digital marketing company Mediative has shown how much search behavior has changed in the past decade. The study, “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour” shows several significant changes… Continue Reading
by Sienna Luard Negative SEO is a growing problem and regardless of which industry you’re in, it can impact your website’s performance in Google. Anyone can damage your search rankings by using black-hat SEO techniques to damage the reputation of your site. Luckily, there are measures you can take to… Continue Reading
Penguin: The History The original Penguin algorithm arrived on April 24, 2012, and was aimed at rooting out and penalizing websites with low-quality links and too many keywords. Alongside the Panda algorithm, Google wanted to reward sites with valuable, relevant links, and penalize sites that had built unnatural links solely… Continue Reading
by Chris Reid Some of the most successful marketing campaigns rely on website content that people will want to share with their friends via social media. In today’s digital environment, social media is the number one channel to deliver potentially viral content. It’s quick, cheap, and can reach a massive… Continue Reading
by Sienna Luard Including images within blog posts can instantly make your content more accessible and interesting to readers. But apart from helping to convey your message and making your pages more appealing, images are equally important for their SEO benefits. Many people use Google Images to search, so optimizing… Continue Reading
by Eric Hoppe LinkedIn is no longer just a platform to network with other business professionals; it has become one of the leading channels for publishing and sharing original content. By providing useful and interesting content, you can build your personal reputation and boost the profile of… Continue Reading
by Chris Reid Internet security is a growing concern, and the fact that sites like eBay have been hacked in recent months has highlighted the problem. Google’s interest in security goes beyond its own sites and services. The company is campaigning to make the Internet a safer place, and has… Continue Reading
by Sienna Luard Just when everyone begins to get used to Google Authorship profile photos, it announces that it’s not going to display them anymore in search results pages. In a bid to “clean up” the design of its results pages, Google has removed profile photos and the Google+ circle… Continue Reading
Paid advertising can quickly get very expensive, but if you plan your campaign carefully and take some time to perfect your ad copy, you’ll have a far higher chance of getting a decent return on investment. With a little creativity and a good knowledge of your target audience, it should… Continue Reading
by Chris Reid Continuously producing engagement content is one of the biggest challenges of running a successful business blog. Without compelling content to share, it’s a struggle to keep your audience coming back for more. But it’s an important challenge to get to grips with because when blog posts get… Continue Reading
by Constant Content The goal of a writer is to get his or her message across with as little interference as possible. If you want your writing to be clear, it’s going to have to be concise. Wordiness waters down your message and frustrates your readers. Here are some tips… Continue Reading
Internet marketers and search engines alike are constantly putting an emphasis on the fact that content is king on the modern Web. However, content is not just about search engine optimization – it is about building up a reputation, raising brand awareness and earning customer respect and loyalty by providing… Continue Reading
While creating and marketing content, it’s easy to get stuck in a rut and constantly use the same font. It’s good to have a consistent style for the main body of content across your website or blog, but it doesn’t hurt to inject some personality from time to time…. Continue Reading
Constant Content has just rolled out a new feature that makes it even easier to get your content exactly as you want it. Did you know that with every custom content request you submit on Constant Content you’re entitled to two free revisions? With our new Revision System, communicating your feedback… Continue Reading
by Sienna Luard Most webmasters and marketers know there’s a lot more to analytics than tracking visitor numbers and page views. You need to analyze the right data to make your content and website as effective as possible. With around 85 percent of searchers clicking on organic search results… Continue Reading
“That” and “which” are often mistakenly used interchangeably in writing, but the two words actually perform different functions. Knowing when to use them correctly is a matter of understanding the difference between a restrictive clause and a non-restrictive clause. That should be used to begin a restrictive clause…. Continue Reading
By 2015, it is estimated that local mobile searches will surpass local desktop searches. This transformation of how people receive digital information has made SEO for mobile devices a critical issue for webmasters and marketers. Lately, an increasing number of businesses are using responsive web design for mobile users rather… Continue Reading
By Mon Gill Twitter is a useful social tool, but it’s also an incredibly powerful tool for businesses. It can be used for branding, marketing, research, and networking, but it’s also the ideal platform for connecting with your customers. Frankly, if you’re not on board, you’re losing out. You may… Continue Reading
One of the most significant Google algorithm updates was the so-called Panda update, which was rolled out in early 2011. It reportedly affected around 12 percent of search results, and many small businesses suddenly saw a drop in traffic coming from search engines because of the change. While Panda was… Continue Reading
By Mon Gill In this digital age, content marketing strategies have changed dramatically. Search engines and social media have made it possible to reach a huge audience cheaply and quickly. With such a variety of content formats and different methods of delivery, businesses and marketers have more lead generation opportunities… Continue Reading
By Mon Gill Meeting the needs of your customer base is essential if you want to stay in business, which is why tailoring your content marketing strategies is so important. For the travel industry, in particular, it gets a bit trickier simply because each customer’s needs span four distinctive stages.
by Eric Hoppe We’re pleased to announce that starting today you’ll have access to an improved notification system which will allow you to better monitor your custom content projects’ progress. To access it, just visit the Inbox section of your account and click the Notifications tab. You’ll see a Notification… Continue Reading
On January 20th , 2014, Google’s Matt Cutts declared guest blogging a “spammy practice” and that those who are doing a lot of it are “hanging out with really bad company.”
Hyphens are a form of punctuation that the editors have seen being used incorrectly (or not at all) quite a bit lately. While they are not employed very often, hyphens are still important for clarity. Here are the most common rules for wielding the hyphen:
by Mon Gill For any business, determining their targeted audience can be a challenging undertaking, but there is also no doubt that this is the most important first step to any Internet marketing strategy. Depending on the type of business you are promoting, your targeted audience may consist of a… Continue Reading
by Courtney Gringras Once again Facebook has updated its algorithm in the hopes of streamlining the News Feed for users – but how will it impact current content marketing strategies? Opting for more emphasis on high quality content, the latest algorithm will attempt to remove obvious ‘click-bait’ such as memes… Continue Reading
Nothing makes SEO professionals and webmasters cringe faster than the phrase “Google launches new algorithm changes.” These individuals spend the majority of their time creating content and designing websites that will attract the most attention by search engine algorithms, hopefully landing them higher on search engine results pages (SERPs).
What Google’s Latest Algorithm Change Means to Businesses & Consumers As always, the latest Google update has everybody talking. And little wonder. According to Forbes, “The update, code-named Hummingbird, is the biggest change to the underpinnings of the world’s leading search engine since early 2010, when Google upgraded its algorithm… Continue Reading
by Constant Content In the early 1990s, the dark ages of the Internet, the search engine was a challenge for webmasters, and they often played tricks and devised deceptions to fool it into believing the sites they built were deserving of top rankings. Frequently these tactics brought them top rankings,… Continue Reading
by Constant Content The online marketplace is an extremely competitive one, and creating content which has the potential to end up going viral may seem particularly challenging. What anyone stepping into the world of Internet marketing needs to realise, however, is that it is social media, powered by the public,… Continue Reading
Google is notoriously secretive about its algorithm and the steps the company takes to fight web spam. Recently, Google has introduced a level of transparency in its Webmaster Tools. Google Webmaster Tools are beneficial to any site owner who wants to know how Google crawls and indexes site pages. Now,… Continue Reading
by B. Coleman The world of search engine optimization a constantly changing one. As Google improves the way that its search engine algorithm works in order to provide quality content to its users, the older methods of SEO are no longer quite as effective. In fact, in some cases, such… Continue Reading
A recent article on SearchEngineWatch.com highlighted a change in Google’s advice to webmasters on ranking. Where Google once advised webmasters who wanted to improve their sites’ rank to increase “the number of high quality sites that link to their pages,” it now says that, “…webmasters can improve the rank of their… Continue Reading
by Constant Content There is another black-and-white monster on the horizon for SEO specialists to deal with, and this time Google’s algorithm update is expected to target the social media strategies employed by SEOs and marketers. For months, rumors have been swirling on the web about a new algorithm update… Continue Reading
As the world’s dominant search engine, Google continues to reshape the field of SEO. While algorithm updates are here to stay, Google’s Author Rank will impact SEO dramatically. The days of anonymously posting website content are over, and who you are in the Webosphere (or at least in Google+) will influence how… Continue Reading
This post comes to us from Kevin Campbell, a writer who joined Constant Content this year and has really figured out how to effectively build a catalog of content for sale. I believe that any success, no matter how big or small, that I’ve had with selling articles on… Continue Reading
You’ve done your research, picked out your keywords, and now all that is left to do is actually write the article. Rather than just cranking it out and sending it on its way, however, make sure that you pay attention to style and word choice as you’re writing. Paying attention… Continue Reading
Successful e-commerce depends on conversions: conversions that consist of immediate sales or other actions that ultimately lead to sales. No surprise there. Yet, the mystery seems to lie in the best way(s) to get those conversions. So, how do webpreneurs get from Point A to Point B (Point A being… Continue Reading
A few days ago, Google tweeted that a new “data refresh” of Panda would begin rolling out that night. Dubbed Panda 3.9 because this is the ninth tweak to Panda, this update is expected to affect roughly 1 percent of all search results. With yet another announced Panda update, it’s… Continue Reading
By: Meghan McKenzie, Account Manager at Constant-Content.com Most article marketing attempts come off as being pretty spammy. That might sound a little harsh, but let’s think through this for a minute. What is article marketing? Leaving aside guest blog posting for just a second, the most popular form of article… Continue Reading
By: Meghan McKenzie, Account Manager at Constant Content The most important words in your email marketing campaign are the first ones that users will read. They are not contained in the opening paragraph, because many recipients will not even get that far. Unless your email marketing campaign has a subject… Continue Reading
When you write for Constant Content or anyone else (but why would you want to do that?), you should strive for conciseness. Concise writing is free of unnecessary words that clutter your message. Some of these unnecessary words are qualifiers, or words that come before adjectives or adverbs that modify (by… Continue Reading
Websites that employ black hat tactics will suffer the consequences by losing ground in search results. Such tactics can even lead to a site being banned. White hat tactics, on the other hand, are practices that are approved by search engines and can dramatically improve a site´s performance. This article explains the difference between black hat and white hat tactics.
At Constant Content we’re always trying to improve your user experience and help you easily source the content you need for all of your projects. With that in mind, we’re launching our new Content Credits System, which will allow you to store a prepaid dollar amount on your Constant Content… Continue Reading
Online Content vs Offline Content People are continually searching for information, new things to read, and simple entertainment. Various platforms are used for different types of content. The type of content people search for online differs greatly from the content they search for offline. Knowing and understanding the differences between… Continue Reading
This month we sat down with Neal Schaffer of Windmill Marketing to talk social media and how you can use your unique content with it. Read on to learn about the benefits of using social media, repurposing content for different social media sites, emerging trends and much more. CC: Neal,… Continue Reading
Constant Content has gotten an unusually large amount of submissions in the first-person point-of-view. As stated in our guidelines, these are not generally accepted. Why don’t we accept personal accounts or narratives? 1. Customers purchase content on an as-needed basis. There is no opportunity for the author to build a… Continue Reading
Many writers have trouble selecting the right pronouns when they are writing about a specific group or individual members of that group. You should always use singular pronouns for singular nouns. Really. A breed of dog is singular, as is a company. If you are writing about a pet monkey,… Continue Reading
The previous post talks about the importance of researching information for your articles. It is also important to give credit to your sources, especially if the information is not common knowledge. So, what is the proper way to credit sources? You may credit your sources using any style format you… Continue Reading
Subtitles are still a part of titles, and must be capitalized. They should also be separated from the main title with a colon or a dash. Commas, periods, or, (gasp) NO punctuation is not acceptable. Correct: Student Loans: Getting Your Money’s Worth Natural Disasters – Protecting Yourself Incorrect: Student Loans,… Continue Reading
To add interest, improve flow, and illustrate your sophistication as a writer, always try to vary the sentence structure within paragraphs. Many writers get into the Sally, Dick, and Jane rut, where their sentences are simple constructions of subject-verb-object. This makes for dull reading… but it also can insult the… Continue Reading
Using examples to back up statements of fact can add value to your writing. Making a statement without using examples can make your writing muddy, as well as create more work for the reader. Examples make statements clearer, give readers more information, and decrease the chances that the fact or… Continue Reading
“If, then” statements require commas to separate the two clauses that result. If I use correct punctuation, then I will include commas where necessary. If Hillary Clinton wins the election in 2008, then she will become the first female president. Even when the statement drops the word then, a comma… Continue Reading
When they introduce a sentence, transitional statements should be set off by commas. Transitional statements include: However Moreover Therefore Furthermore Consequently As a result For instance For example In other words On the other hand These examples only touch upon the diversity of transitional statements used in the English language…. Continue Reading
Many writers a Constant Content eliminate the comma required by a compound sentence. A compound sentence is a sentence that can be broken into two distinct sentences. The pattern may be a variation of subject-verb-object, subject-verb-object. Incorrect: The dog barked and he growled at me. Correct: The dog barked, and… Continue Reading
For many people, the most difficult part of writing a blog post is the conclusion. Conclusions can be tricky, but treating them as an afterthought is a recipe for reader apathy. In order to write more memorable posts, you need to finish with a bang. The Importance of… Continue Reading
An introductory paragraph is essential for every article that you write. Without an introduction, you can leave your reader feeling disoriented and confused, which means that they will, in turn, leave you and your article in order to go read something else that doesn’t make them feel that way. So… Continue Reading
There have been a lot of questions lately about accepted file types when submitting articles to Constant Content. To make it easy for the customers and editors to open your documents, we can only accept documents submitted in the following file types: doc (or Microsoft Word documents) txt (or text… Continue Reading
These two words so often get mixed up that it has almost become acceptable to use them interchangeably. Just the other day, I saw an incorrect usage of comprise on a well-respected university’s website. I had to make sure that I wasn’t the one who got them mixed up and… Continue Reading
Regime and regimen are two words writers often confuse. Regimen would be use to refer to a scheduled activity, like exercise. “She followed her weight-lifting regimen almost religiously.” Regime, on the other hand, refers to governments or periods of rule. “Stalin’s regime was one of totalitarianism.” When in doubt, look… Continue Reading
Writing is a special gift. It’s a gift that allows some of us to feed ourselves and our families. It’s a gift that keeps some of us out of a traditional work environment or brings in a second income. But the value of this gift doesn’t have to stop at… Continue Reading
Semicolons. Their misuse is one of my biggest peeves, simply because they are so easy to use. There are only two situations in which you would use a semicolon. The first is to separate two sentences that are related. “I love my dog; she’s small and quiet.” “Teenagers often drink… Continue Reading
Updated: December 13th, 2021 All words of your title, except for conjunctions and prepositions, should be capitalized. Obviously, you capitalize the first word of your title, even if it is included in one of these exceptions. Longer prepositions, like “around,” may also be capitalized. Understanding how to correctly capitalize words… Continue Reading