There are a number of reasons why some freelance writers struggle to land jobs on Constant Content, but one of the main reasons is an incomplete or weak writer profile.

The writer profile is one of the first things clients look at when searching for writers to work with, so if your writer profile doesn’t include the right elements, you could be missing out on a lot of potential work.

To help, here are some quick tips for creating a great writer profile so you can stand out in a forest of freelance writers and catch the eye of prospective buyers.

Getting Started 

Before you start, here are a few things to keep in mind:

  • Use the third-person voice. It sounds more professional and less self-indulgent. For example, write: “Jane Jones specializes in…” instead of “I specialize in…” This also draws attention to your name.
  • Use an appropriate tone. Trying to be humorous or clever can be a big turn off. Keep it simple. Use your natural writing style to help clients understand the tone of your writing.
  • Highlight your main strengths first and keep it brief by cutting out unnecessary words. Aim for about 80 to 150 words. Clients want to know about you and what you offer, but they don’t have time for a long-winded biography.

To update your bio, go to “My Profile” and click the “Change Image/Bio” button.

Create Your Writer Profile

Your writer/author profile is about showcasing your skills, personality, and work experience to potential buyers. Include the following:

1. Your Background and Achievements

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Briefly explain who you are and highlight your writing experience. Mention any relevant qualifications, professional experience, and expert skills that you have. What do you offer that other writers don’t?

2. A List of Your Services

List the main subjects that you write about. Including these industry-related keywords helps your profile stand out to potential clients and makes it more visible when clients search for specific expertise.

3. Personal Information

This is optional, but it’s a nice touch to add some depth to your biography by showing your human side. As well as helping to make an emotional connection with the reader, personal facts can complement your skills. For example, if you specialize in writing about pets and animals, it’s worth mentioning that you have two dogs!

4. Testimonials

Including a testimonial from a satisfied client is a simple way to strengthen your credibility. Mention the types of content that you provided.

Upload a Professional Photo

Having a professional-looking photo on your profile page can help to ease any concerns a client may have about working with a remote writer. It shows you’re a real person. Remember:

  • If you can, get a headshot taken by a professional. Otherwise, ask a friend.
  • Avoid using selfies or webcam photos.
  • Ensure it’s well-lit with your face centered.
  • Use a plain background.
  • Dress professionally.
  • Smile!

Update Your Request Settings

Go to “Edit My Request Settings.” Under “Education and Expertise,” add your level of education, area of studies, and any professional certificates you’ve gained. In the “Areas of Expertise,” “Content-Type,” and “Language” sections, select all the boxes that apply.

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Completing this page is important, as the information gathered here will appear on your writer profile page. Remember to click the “Save Changes” button to update your information.

Check Your Writer Profile for Errors

When you’ve finished writing your profile, proofread it several times, or ask a friend to read it. A mistake in grammar, spelling, punctuation, or wording can undermine all your hard work.

Creating a compelling writer profile is key to getting more clients interested in your writing. As well as creating a great first impression, it encourages clients to check out your work and hopefully hire you for future projects. Use these guidelines to create or update your writer profile today!

Related Reading: How to Land Your First Freelance Writing Client with Constant Content


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