Companies in all industries need high-quality content in order to promote their business online. For freelance writers, this is good news. Because there is no shortage in content needs, you can write about just about any topic you’re interested in.
However, if you’re trying to be a writer for everyone, it can hurt your freelance writing career. In order to truly start taking off as a professional freelance writer, you need to find your niche.
Having a niche as a freelance writer can actually help improve your business and allow you to start making more money. While narrowing down your scope may cause you to push some potential clients away, having a clearly defined niche can open up new doors and present you with new opportunities.
If you’re serious about becoming a freelance writer, it’s time you found a niche. Let’s take a deeper look into why a freelance writing niche is so important and what you can do to find yours.
The Importance of a Freelance Writing Niche
As a freelance writer, it can feel tempting to take any job that is offered to you – especially when you’re just starting out. However, it can be difficult to market yourself this way.
In order to land high-quality clients, you need to show that you understand the unique challenges and needs of that industry. When you’re trying to appeal to business leaders and companies in all industries, it can be difficult to reach any prospects at all. Instead of making genuine connections with clients, you end up making surface-level introductions that rarely lead to high-paying projects.
However, when you have a freelance writing niche, you can market yourself as an expert in that field. If you know all the ins and outs of the industry, including in-depth knowledge about the topics you’re writing about, you can charge a higher fee and command more respect.
How to Choose Your Freelance Writing Niche
For some freelance writers, the niche they fall into seems obvious. If you have experience in a particular field, such as healthcare or finance, it may seem natural to write about those topics.
However, if you don’t have a clear niche, you can take a look at the topics you’re interested in. Many freelance writers find their niche simply by writing articles on topics they enjoy, such as their hobbies.
You can also choose your freelance writing niche based on need. If you see that a particular industry has a high need for content writers, entering that space can help you gain more clients and jumpstart your career.
When trying to find your niche, feel free to focus on a few different areas at once. As you begin to learn more about the industries you serve, the clients you connect with, and your skills, you may find that your niche changes. It’s okay to adjust your strategy to fit with the changing times.
If you’re trying to market your services to everyone and anyone that will listen, you’re going to find it is more difficult to make a name for yourself as a freelance writer. However, when you find a profitable niche that you enjoy, you’re able to build your authority and presence in that space.