We recently partnered with ClickZ Intelligence to talk about the importance of great copy and how to maximize the effectiveness of your content.
Constant Content’s very own Chris Reid was joined by Matt Owen, Global Social Media Manager at Shell, and Mark Anderson, SEO & Content Specialist at schuh, along with moderator Andrew Warren-Payne for an engaging one-hour session.
One of the many highlights for us was how content should be tailored to each stage of the purchase funnel while being understandable and actionable in solving your customer’s problem.
If you missed the live webinar, don’t worry! You can find the full version below. Or, if you want to read more about what Chris, Matt and Mark discussed, head over to ClickZ.
We’re really excited by the enthusiastic feedback we’ve been getting so far and we look forward exploring more content marketing topics in the future.