Most ecommerce businesses use SEO, social media, and paid advertising to attract consumers to their online store. However, one of the most cost-effective ways to boost online visibility is through a blog.
A company blog is one of the best ways to educate, entertain, and inspire potential customers. By publishing relevant, informative blog content, you can improve your search engine rankings, build your reputation, generate leads, and ultimately drive sales.
Not sure what to write about on your blog? Use the following ideas as a handy checklist for inspiration. These essential blog post topics can be adapted for any ecommerce blog.
1. Seasonal Articles
Every season provides an opportunity to deliver fresh content in line with what consumers are searching for online. Has summer arrived? You can bet that more people are looking for content on the best sunscreen products. In colder months, people are searching for articles on winter coats and how to protect their homes from the winter weather.
Perhaps you sell a range of gifts that are suitable for teenagers. Post an article titled: “5 Christmas Gifts Your Teenager Will Love.” Use keyphrases like “teenage Christmas gifts” and “gifts for teenagers at Christmas” and your chances of reaching your target market through Google will soar.
Tip: Keep an editorial calendar with content ideas for different times of the year, based around certain products.
Related Reading: The Step-by-Step Guide to Creating a Content Calendar
2. Industry News and Trends
Talk about your industry rather than your specific business. Delivering a steady stream of industry-related content will build your credibility.
A simple way to do this is to write about industry news, events, or trends. For example: “7 Real Estate Trends for Home Buyers and Sellers in 2019.” Notice how the title starts with a number (to peak curiosity) and includes the target market (home buyers and sellers).
Every industry has evolving trends, meaning you can cover the same topic again at a later date. The word “trend” is also quite vague, so you can focus on best practices, new ideas, or even highlight your own personal tastes.
Tip: Find trending news stories in your industry and share your opinion on the subject.
3. Common Questions
Every customer has specific questions about your industry, products, or services. Use these questions as a starting point for any blog post. For example: “How to Banish Harmful Mold from Your Home.” The title clearly explains what readers can expect to learn from the blog post.
These types of posts not only help to solve common customer problems, they can also boost your search rankings, as the questions in the title often match search engine queries from your target audience.
Tip: Include a clear call-to-action within the blog post that points toward a product on your site – one of the solutions to the question at the heart of the post.
A “round-up” post is closely related to a guide, which is also similar to a list post. The important thing to remember is who exactly you are talking to. For example, “Top 10 Pet Care Tips for Pet Owners” is the kind of title that will catch the attention of any pet owner.
You could tackle the subject in the form of a guide, such as: “The Ultimate Guide to Caring for Your Pet.” Or use the round-up post format: “Top Ten Pet Care Tips from Animal Welfare Organizations in 2019.”
Whatever your angle, these are basically “list” posts and they’re popular in every niche. Why? Because they can be adapted to provide relevant information to any target market, making the blog a valuable and trusted resource.
Tip: Include your target audience in the title to immediately engage the people you want to attract.
5. Product-Focused Articles
From time to time, it’s not a bad idea to dedicate a blog post to a specific product in your catalog. This helps to drive traffic to product landing pages, but it’s also a great opportunity to explain in detail the benefits of your products to potential customers.
Alternatively, write about industry products in general. For example: “9 Essential Skin Care Products Your Complexion Can’t Afford to Be Without.” People in the early stages of the buying cycle will find the broad focus more informative.
Tip: “How-to” posts are a great opportunity to insert information about products that you sell.
There are many advantages of having a blog on your ecommerce website. As well as promoting your products and services, you can showcase your brand’s personality, prove your industry knowledge, and drive website traffic.
Do you need content for your ecommerce blog? The types of articles we’ve covered in this post are all available to purchase on Constant Content. We have thousands of articles based on various topics from every industry.