For big brands, creating a content strategy comes with a unique set of challenges.
Enterprise-level businesses wanting to engage in content marketing often face multiple content scaling hurdles their smaller counterparts don’t necessarily encounter. Understanding these challenges and developing solutions is imperative if you want to develop a world-class enterprise content strategy.
Challenge #1 – Involving Company Stakeholders
One challenge larger companies face when developing an enterprise-grade content strategy is the need to involve multiple company stakeholders in the content decision-making process. From the CMO and CFO to the CEO and Director of Sales, multiple individuals and departments need to contribute to content outreach discussions and approve plans-of-action.
While this potential stumbling block can slow down content production and distribution, it is also an opportunity to create a cross-departmental content team. Building a multi-faceted enterprise content team allows you to ensure your content marketing strategy takes the needs of all company departments into consideration.
Challenge #2 – Creating Quality Content at Scale
Another challenge faced by enterprise-level businesses is the ability to create quality content at scale. Building a cross-department content team helps determine the content subjects to be addressed, but does little to assist in the production of the content. One solution a growing number of enterprise companies are turning to is to hire a content writing service with subject matter expertise.
There are a number of benefits to outsourcing your content creation. For one, it frees up your time to focus on more important things. This means you can spend more time strategizing instead of waffling over word choice or smaller tactical aspects of the content.
Hiring expert writers also means you’re going to end up with a well-written and well-informed piece of content.
Challenge #3 – Content Ignition
Content ignition is a third challenge faced by enterprise-level businesses when developing a content strategy befitting their organization’s size.
The ability to create digital marketing brand assets for content outreach is only half the equation; ensuring created content reaches the target audience is the second-half of the content marketing equation. By creating relatable, sharable content, large-size companies can ensure their content outreach delivers the desired results.
Understanding which types of content target audiences are likely to respond to/share (e.g. case studies, blog posts, white papers, infographics) and where they are most likely to discover that content (e.g. company blog, LinkedIn, Medium) is essential.
By creating a detailed enterprise-grade content plan that includes everything from content creation to distribution strategies and social media marketing initiatives, large companies can be assured of successful return on investment for their content marketing efforts.
Once you understand the unique challenges of creating a world-class enterprise content strategy and develop the appropriate solutions to help your team scale their content marketing initiatives, the true power and potential of content outreach can be realized. Discuss the above-listed challenges and solutions with your team to discover ways to accelerate your enterprise business’ content marketing return on investment.
Do you need quality content to support your content marketing? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.