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The final campaigns were launched on a prayer,
A forlorn hope indeed, with the funnel so bare.
The sales team all stared at their phones with great dread,
Their accounts, they believed, would stay deep in the red.
With Mary on LinkedIn, and Bill’s mail campaign,
And Joe’s hopeless voicemails, defeated and drained.
Suddenly the phones, they shrilled with a clatter,
I cracked an eyelid, to see what was the matter.
Any more effort, it seemed, might be brash,
So I checked my data, and threw up the dash.
Sure enough, right there in the glow of the screen,
A reminder of profits, increasingly lean.
When, what on my widening eyes should alight,
But a line going up, fast – and to the right!
One small piece of content, engaging and new
Was pushing its limits, and then it broke through!
A more rapid rise, I have not before seen,
And it went viral on social, with its funny meme.
Readers, they loved it, with their clicks and shares,
The boss, now all smiley, twirled as he blared:
“Now pictures, now copy, now data, now fiction!
Now graphics, now blog posts, and product descriptions!”
Across all the platforms, the content did soar,
Their following grew, and so did lead scores.
Then noises intruded with loud, sudden DINGs
And in rushed a fluster of more DMs and phone rings.
The Veeps were dressed with suits in their meeting,
Which they assumed would consist of much pleading.
I replaced their reports, so faded and tattered,
And gave them the one that really now mattered.
Our CEO winked, his dimples now merry,
He looked a lot better and a little less weary.
He then drew his mobile from somewhere below,
And called in the board to put on a show.
Meeting arranged, new slide deck in hand,
He stepped up on stage with aplomb and elan.
He was sharp, stayed on point, and his joke was a gem.
‘Twas content from which this confidence stemmed.
He showed the new numbers, all well over plan.
The board applauded, I too gave a hand.
With a gleam in his eye and flick of a wrist,
The projections he showed were a most welcome twist.
The board’s questions were tough, but no match for him.
The results he now shared were not just a whim.
And laying his finger aside of his nose,
He gave me a nod to the power of prose.
He sprang to his office, to his team gave a whistle,
The gloom of last year, he waved off in dismissal.
To all, whose jobs now saved from slaughter,
“Yearly bonus to all, and to all a great quarter!”
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