The right marketing strategy is essential for building your brand and boosting sales. With so many different media platforms to choose from, however, it can be difficult to decide on an advertising approach. Thankfully, marketing experts like Gary Vaynerchuk (sometimes better known as Gary Vee), are always ready to share their tips to success.
The Quick Gary Vee Marketing Guide
According to Gary Vaynerchuk, effective marketing in 2020 is all about quality social media content. In an insightful interview with CNN, the business guru outlines how content creators, marketers, and strategists can build a social media marketing strategy that produces results.
Take a Consumer-Centric Approach
For Gary Vee, the key to marketing is understanding what people are doing and what platforms they are using. He describes himself as a day trader of where communication is right now rather than a mutual fund buyer that focuses more on past performance. This approach is termed as “blindly consumer-centric,” and all it requires is understanding where people are paying attention. Today, most attention is geared towards social media networks.
Traditional media companies often stagnate because they focus more on short-term success and on making a buck in the next three months. Centering the consumer, on the other hand, will help you stay relevant by keeping your eye on the prize, which is the people themselves. Social media marketing is a long-haul game, but it also leads to long-term success.
Related Reading: Getting Audience Attention: Gary Vaynerchuk Marketing Hacks 2020
Focus on Underpriced Platforms
A consumer-centric approach makes it easier to see which media platforms are overpriced and which ones are underpriced. Overpriced media includes television commercials, print ads, and radio ads. Underpriced media includes platforms like Facebook, Twitter, Instagram, YouTube, and Spotify. Your advertising money will go much further with Instagram stories and Facebook ads, for example, than with more traditional advertisements.
Focusing on underpriced media is not a revolutionary idea, and it probably seems like basic common sense. Unfortunately, companies tend to think overtly “big” and opt for overpriced traditional media outlets instead.
When it comes to communication, Gary Vee is clear that you should not have an interest in upholding the past. The message is much more important than the medium, and the medium is always changing. There is no reason, for example, why digital communication should be seen as less real or meaningful than writing a letter. Being adaptable lets you take advantage of underpriced attention available on the social media networks of today and tomorrow.
For more insight into preparing for the future while acting in the present, take a look at this helpful article: The Future of Marketing: 5 Key Facts to Stay Ahead of the Game in 2020.
Create Contextual Content
Once you know where people are focusing their attention and which platforms to include in your marketing strategy, you need to develop the right type of content. Copy should be contextual to the platform it is used on. For example, while Twitter requires you to be short and sweet, LinkedIn is a great platform for blog-style content.
Related Reading: 12 Inspiring Examples of Social Media Content Done Right
In order to grab consumer attention, your content must also be relevant, creative, and well-written. That’s where a platform like Constant Content comes in. By hiring experienced writers, you can support your underpriced marketing strategy with contextual content that draws clicks and conversions.
Consumer-Centric Content Strategy Solutions
The most important takeaway from the interview with Gary Vaynerchuk is that content needs to meet consumers where they are. Constant Content is a unique content-creating service that can provide you with a quality, affordable copy for any social media platform. We offer effective content solutions tailored to your budget and marketing strategy. Start thriving on social media and grab underpriced attention with consumer-centric content that delivers.