Most consumer-facing companies understand that creating useful and engaging online content is crucial to attracting potential customers. However, with so many content types and online platforms to deal with, it’s not easy to keep up with content demand.

Alongside blog posts, businesses need to create infographics, images, slideshows, ebooks, video content and other content types to engage their audience.

If you’re new to content marketing or looking for ways to strengthen your current strategy, consider the following five content marketing platforms to support the content creation process, help you meet content demand, and fuel business growth.

1. Visme (Infographics)

Infographics are one of the best ways to convey information in an easy-to-understand, visual format. With a mix of text, data, and images, they’re also highly shareable, meaning your messages can reach a wider audience.

Visme is an easy-to-use platform for content creators of all skill levels, giving users access to many templates and images. With its drag-and-drop builder, this tool is ideal for creating a range of engaging visuals, including infographics, presentations, and even animated images. You can also create graphics that move when the user scrolls down or hovers over specific areas. It’s web-based, but you can also use Visme offline.

2. Ezgif (GIFs)

GIFs have been around for a while, but remain an incredibly popular content format. They’re attractive, mobile-friendly, and can be distributed on just about any social media platform. As well as being a fun way to showcase your brand’s personality, they can also be used to provide quick bites of information about your business or products.

With Ezgif, you simply upload a video file or set of photos via your phone or computer, and the software will create a GIF for you in no time. You can alter your GIF’s size and orientation, adjust animation settings, and also add custom colors, filters, text, and effects.

3. Constant Content (Blog Posts)

Whether you’re a small business or multinational company, publishing regular blog content can drive website traffic, boost your search engine rankings, build your reputation, and increase conversions. However, it can be a struggle to create regular, unique content.

We had to include ourselves in this list because we think we’re one of the best options if you’re looking for original content to support your marketing efforts. As well as blog posts, we offer long-form content like ebooks and guides, email content, product descriptions, website copy, and even images.

We offer multiple ways to order content via our platform, and provide access to thousands of professional freelance writers. All you need to do is create an account, which is free and takes a matter of seconds. You can also use the Constant Content platform to keep track of your projects and communicate efficiently with writers.

4. Google Slides (Presentations)

It’s no wonder the slide hosting service SlideShare is one of the most visited sites on the Web, particularly by the business community. Slideshows are perfect for relaying information in an easily digestible format. They’re a great way to add depth and interest to any website, and they’re also easy to share on social media.

Google Slides allows any user to quickly create attractive presentations. Using pre-made templates, you can insert your own images and content and then embed graphs and tables, YouTube videos, and other visual elements. When you’re finished, you can save the whole file as a PDF to share with your audience via your website, email, or social media.

5. WeVideo (Videos)

If you have the time to create video content such as explainer videos, they can give a boost to your content marketing strategy. But you need the right equipment to create videos in the first place, and you also need software to transform them into something your audience will love.

WeVideo is one of many online video editing tools you can use to edit and add effects to video content. However, while video tools are fun to use, they’re not created with SEO in mind. Without supporting content, no video will be visible in search engine results pages (SERPs).

Meta descriptions are crucial because they allow Google’s search engine spiders to understand what your videos are about. To make your videos more visible online, you also need searchable titles that match searcher intent. Finally, you should use short and long video descriptions that not only contain relevant keywords but are also compelling enough to increase click-through rates from SERPs.

To get SEO focused video descriptions, Constant Content can help. Our experienced SEO writers understand how to write video descriptions that are not only search engine-friendly, but also user-friendly. Transcribing video content is also a service offered by Constant Content to ensure your videos rank higher in Google, Bing, and other search engines.