When you’re trying to sell a product, being able to properly explain what it does, how it can help, and why it is beneficial is crucial. If you’re not using the right words within your product descriptions — or even worse, you’re not creating product descriptions at all — you could be seriously hurting your sales.
Properly describing your products can help you make more money in a number of ways. An effective product description not only articulate the product’s benefits, but they also help set custom expectations and give your brand a chance to show off its personality.
With the right product descriptions, you can increase your sales and limit returns.
Let’s take a look at how careless product descriptions may be hurting you — and what you can do to turn them around!
Why Your Product Descriptions Are So Important
When a customer is shopping online, they rely on your product descriptions to understand what they’re buying. If you’re not accurately describing your product or you’re not providing a description, your customers must rely only on images or reviews to understand if it’s what they’re looking for.
Not only should your product descriptions share what your product is, but it should also provide a bit of a story that can help your audience engage and connect with the item. By infusing a bit of personality into your descriptions, you can help the item come to life. For instance, consider how you can use your description to show the shopper how the product may fit into their day-to-day lives.
How Bad Product Descriptions Could Cost You Money
Whether you’re incorrectly describing your product or you’re making careless mistakes within your content, bad product descriptions could be costing you some serious cash. Let’s take a look at a few different scenarios where a careless product description could make you lose a sale.
- When selling a product on a marketplace, such as Amazon, you have a high amount of competition. If you’re not including an in-depth description of the product, a shopper may choose to go to a competitor to make their purchase.
- On your own website, you use an incorrect adjective to describe a product you’re selling. A customer orders the item, but when they receive it, it doesn’t meet their expectations. Not only do you have to refund the sale, but you have an unhappy customer to boot.
- Within a product description, you have a serious spelling error. Because of this mistake, your customer assumes you’re not a credible source and decides not to purchase from you. This spelling error has cost you a sale.
Don’t let ineffective product descriptions derail your sale. You may even consider hiring a professional or freelance writer to help with your descriptions.
By ensuring your content is free of errors and you’re able to accurately describe the products you’re selling, you can increase your chances of a sale and start to see more profit from your online business.