As a content marketer, you understand the need to deliver high-quality content to your audience on a regular basis. You might realize how a platform like Constant Content can streamline the content creation and delivery process.
But what about your colleagues?
What about your boss?
Perhaps you’re struggling to convince them of the benefits of our marketing platform.
When it comes to adopting new content tools and processes, many leaders are reluctant to try new methods. And who can blame them?
Most people get anxious if they have to change their routine – it’s the fear of the unknown that gets in the way. But routines are more about comfort than efficiency, and some people don’t realize that they might be missing out.
How can you change this mindset?
To help you out, we’ve come up with a plan to help you present your case. In this article, we’ll look at the various benefits of using Constant Content and how you can convince your team (and your boss) to get on board.
1. Get to Know Constant Content
In order to convince others, you first need to know how Constant Content works. You can then come back with a convincing response if you’re put on the spot. To get you up to speed, here’s a quick look at the main functions of our platform:
Function #1: Find Great Content
The easiest way to find great content with Constant Content is by browsing the catalog. Search for a keyword or phrase and then narrow it down based on price and word count. You can also search available content by category or sub-category to find industry-relevant articles.
There are over 42,000 articles available with exclusive rights for purchase right now, so you’re sure to find something suitable.
Remember, we’re all about delivering original, quality content. All content offered for sale on Constant Content is automatically run through plagiarism detection tool Copyscape, as we have a “zero tolerance” policy for plagiarism.
If you have something more specific in mind, you can get writers to approach you by making a public request. Alternatively, submit a “call for articles.” Here, you simply ask for writers to submit relevant articles they have on a specific topic.
Check out this video on how to create a public request.
Function #2: Build a Writing Team
The cost of hiring a full time writer or team of writers is beyond the budget of many smaller business. It’s why many businesses turn to us to outsource their content needs to freelance writers. For a full explanation, see our article on the benefits of hiring freelance writers.
There are a couple of ways to build a writing team with Constant Content:
- If you’re looking for writers to work with on an ongoing basis, you can create a casting call.
- You can browse our top writers by category and contact writers directly.
If you’re looking for writers that specialize in your industry, go to the Find Writers page and filter our top writers by a particular category.
From here, you can read writer profiles and their publishing stats, and send messages directly to writers that match your criteria. It’s easy to contact any writer through our system. Just send them a message about your project or submit a private request for content.
One of the advantages of asking for content on our platform is that there is no obligation to buy anything. If the articles submitted aren’t exactly what you’re looking for, you don’t have to purchase them.
You can even build several teams of writers and then submit requests to a specific team, depending on the content type or topic.
[irp posts=”40317″ name=”How to Build an Effective Content Team”]
Function #3: Communicate Effectively with Writers
At every stage of the process, you can communicate directly with writers. Whether you’re requesting a revision, need to send further instructions, or you simply want to touch base with a writer, the messaging system is set up so that you can contact writers directly.
You won’t miss any messages. You and your writers can receive an email notification of any new messages, and they’re all saved on our platform.
2. Explain the Benefits of Constant Content
So you know how Constant Content works. It’s now time to convince your team. First, get some other colleagues on board – this will make it easier to convince your boss. You can start by explaining the advantages of using Constant Content.
Here are the four key benefits:
Benefit #1: Improve Efficiency and Productivity
By choosing writers that specialize in certain topics, you can expect higher quality content first time. Deadlines are clearly visible to writers, so you’ll only get offers from writers that can meet your deadline.
You can also hire multiple writers at the same time to boost productivity and ensure your content schedule stays on track.
Benefit #2: Deliver a Wide Range of Content Types
By tapping into the expertise of various writers, you can acquire content that spans a range of topics and content formats.
Benefit #3: Receive Higher Quality Content
Every piece of content submitted by writers is assessed by our editors and checked for plagiarism. That means you can expect original, error-free content every time.
Benefit #4: Save Money
Using Constant Content means no recruiting or administration costs, no training time, and no overheads. Simply hire writers on a project-by-project basis. According to the Society for Human Resource Management, the average cost of hiring an in-house writer is $7,221 per month.
3. Convince Your Team (and Boss): Tackling Uncertainty
Some people are harder to convince than others. Here’s a list of potential concerns that you might hear, and how to respond:
1. “How do we know that the content is unique?”
Answer: All full rights articles sold on Constant Content are unique. Before any content can be bought, it is evaluated for originality and uniqueness and submitted to Copyscape.
2. “We can’t afford to buy low-quality content. It will make our business look bad.”
Answer: Constant Content has a strict writer application process and we remove writers who do not consistently submit high quality work. Writers have to be completely fluent in English. All articles are thoroughly reviewed by our editorial staff for completeness, spelling, grammar, word choice, readability, and syntax.
3. “They might not be able to deliver the specific content our audience needs.”
Answer: Constant Content writers are experienced in creating a wide variety of content types, including, but not limited to:
• Blog posts
• Articles
• Product descriptions
• SEO content
• Local SEO pages
• Website copy
• Sales copy
• Ad copy
• Social media copy
• Ebooks
• White papers
• Technical content
• Educational content
You can be as specific as you like when you request content. Simply inform writers of your target audience, the purpose of the content, specific keywords to insert, and any calls-to-action you want included.
4. “I don’t want to have to buy content if I’m not completely happy with it.”
Answer: When you buy articles from Constant Content, you have five days to request a refund for your purchased content.
5. “If Constant Content is such a good service, why is it free to use?”
Answer: Constant Content receives 35 percent of each article’s sale price and the writer receives 65 percent. It’s in their interest to make sure the content is high-quality and attractive to buyers.
Answer: By purchasing a full rights license, you can attach your name as the author of the content. The majority of content listed in the catalog is available to buy as full rights. If you send a private request to an author, you can insist on full rights and do what you want with the content.
Related Reading: How Constant Content’s License System Works
7. “We need some content relevant to our industry right away. We don’t have time to wait around.”
Answer: Constant Content’s on-demand catalog features thousands of articles across various categories that are ready to buy instantly. Alternatively, you can sign up for email alerts, meaning you’ll get notified as soon as new articles become available in a certain category.
Need an article written urgently? Send out a private request and set the deadline to suit you.
8. “Who even uses Constant Content?”
Answer: Over 50,000 businesses have been served by Constant Content. That includes content marketers, managers, and online business professionals from a wide range of industries.
To convince your team (and boss) to love Constant Content, you may need to persuade people to step outside of their comfort zone, but if you’re well prepared, this is easier than you think.
You know what our platform does, how it can benefit any business, and how to put any doubts to bed. The final step is to get people to try our platform. Take the time to help them with any issue they may experience. If there’s something you need help with, visit our FAQ pages or contact us.
Want more information? Check out the Constant Content Buyer Guide.