By: Chris Reid, Account Manager
Millennials are an increasingly important market for businesses to reach. With buying power expected to surpass $2.45 trillion worldwide this year, it’s vital that your content marketing successfully engages this audience so you can get more attention and more sales.
But reaching this demographic is a challenge with its huge diversity and different preferences compared to other generations. To add to this challenge, a recent survey found that 84% of millennials do not like traditional advertising making it a less than optimal tool for marketers.
However, with a solid product and a well-devised content marketing strategy, this demographic can become a very lucrative market for businesses. Here are three tips for effectively reaching millennials with your content.
Be Authentic
Millennials are most likely to engage with and buy from companies that they trust and they feel share their values. Content is a great opportunity not only to showcase your expertise in your area, but also to show the people and personality behind your brand. You’ll have the most success with content that is not a hard sell, though it can be related to what you sell. Keep your tone conversational and straightforward.
Create Unique and Inspiring Content
Millennials like to be the first to read and share interesting and valuable content with their networks. In turn, their friends are much more likely to like your content if it is shared by their friends and contacts. Millennial social media users are 3.6 times more likely to share content and are 2.3 times more likely to click back on content shared by their peers. This means your content has to be unique, well researched and relevant so that it’s sharable. Content that incorporates graphics and videos are particularly effective.
Keep in Mind How They Read Your Content
Many millennials don’t even remember not having Internet access. This means they’re very comfortable to shop, do research and buy online. In fact, millennials spend an average of 25 hours a week online, much of this on their mobile phone. Make sure your website and content are mobile friendly to maximize the traction you get.
Takeaway
Content marketing towards millennials requires a different approach than traditional efforts. The way you communicate is critical, so as a marketer, you should be constantly monitoring how much of your audience is engaging with your content, and testing to see what you could do to get better results. Content marketing not only drives traffic from search engines, but it gives your business a chance to show its personality (and how it differs from the competition), and that is a very impactful marketing tool. Take advantage of the expert content writers at Constant Content.