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White papers are an excellent tool to establish yourself as an authority in your industry.
In order to be effective, you'll need a strong writer skilled at writing white papers.
A common misconception among newcomers to white paper marketing is that white papers are long articles. They're not. While it's true that white papers are much longer than articles, the white paper format is an exhaustive report on a given subject. White papers are also written in an authoritative, academic voice while articles use a less formal voice.
Sharing white papers on white paper marketing sites can boost your credibility and establish you as an expert. Executives often research problems by reading white papers found on these sites and your white paper being there positions your solution as irresistible. A good white paper writer leverages this by including a strong call to action and your contact information.
Because of the format, level of research, and the potential for making you an authority on the topic, it's important to select an experienced white paper writer whose work will reflect well on you. Fortunately, you can easily do this via Constant Content's white paper services. Simply issue a request for your white paper.
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