One of the biggest challenges for any aspiring writer is landing that first freelance writing client. If you haven’t secured a paid writing gig yet, Constant Content is an excellent place to start.
Landing your first client requires a combination of writing skills, networking and taking the initiative. Here are a few tips to score your first freelance writing gig.
Lay the Groundwork
One of the first things to do is update your profile. Many clients read author profiles to find suitable writers to work with, so make sure you include any qualifications and experience to highlight your expertise.
Next, keep your eye on the dashboard. Here, you can explore the best-selling categories and see the most recent content sales. This will give you a good idea of what clients are currently looking for.
Finally, in the “Requested Content” section, browse all the public requests. In the drop-down menu, be sure to check out the “Casting Calls” section to see a list of projects you can apply for.
Every client request is an opportunity for you to touch base with content buyers, submit relevant content, and land your first freelance writing gig. But before you start applying for everything in sight, a little preparation is in order.
Research Potential Freelance Writing Clients
The most successful writers are selective in their bids for work. Choosing projects that suit your style and expertise will give you a clear advantage in the bidding process.
If the brief mentions the client’s business, visit their website and read their latest blog and social media content. Get a feel for what their business is all about. This will give you an idea of their writing style and preferred formats.
Proposal Writing Tips
Writing a strong proposal can set you apart from other writers. First, take the time to read the brief carefully to understand what the client is looking for specifically. It will help you communicate more effectively and show that you pay attention to the details. In your submission, include details about their company to show that you’ve already done your homework on their business.
Don’t be afraid to ask questions; it shows you care about the project and want to produce content that matches the client’s goals. This will save you time in the long-run. If the client sees you as an effective problem solver who can tailor your writing to a specific brief, they’re more likely to hire you now and in the future.
Building relationships is key to landing clients. Address the client by their name, if you have it. Show your personality in your message, highlight your strengths and skills as a writer, and any experience you have. For example, you could mention how you always meet deadlines, or only use credible sources.
If you want to shave some time off the communication process, create a template that you can tailor to every future client and job.
Finally, if you contact potential clients quickly after they’ve posted a request, you’ll increase your chances of getting the job. To make sure you receive notifications of client requests immediately, go to “Edit My Account,” scroll down to “Email Settings,” and set the emails you’d like to receive to “Instant.”
Anticipate and Answer Questions
Unfortunately, you won’t always get a clear brief from clients. To capitalize on this vagueness, suggest a few ways that you could approach the project. This way, you’re coming up with ideas so the client doesn’t have to.
If you have any samples of previous work, attach them to the message so the client doesn’t have to ask you to provide them. You’re saving the client time, and showing your initiative. If you don’t have any samples, create some now so you’re ready in the future.
Follow Up and Close the Deal
Sometimes, clients are just too busy to get back to you; it doesn’t mean you’ve been unsuccessful. To show your interest and help clients remember you, send a follow-up message without sounding pushy. For example:
Hi (Client Name),
Last week I sent you a proposal for (the project) and just wanted to follow up to see if you’re interested. When you’re available, please get in touch if you’d like to discuss the project in more detail or have any further questions.
(Your Name)
After sending the initial proposal, wait about a week before following up. If you still don’t hear anything, at least you know you’ve done your best. Don’t get discouraged; it happens to the best of writers.
Final Thoughts
Landing your first freelance writing client can take a little time and effort. Just remember to be respectful, show some initiative, and demonstrate your best qualities to potential clients. In the end, it will pay off.
Before you submit any work, be sure to check our extended guidelines to give yourself the best chance of success. And for inspiration, browse the Constant Content author forums; you’ll find plenty of other writers who have been in your position and will support you on your journey.
Looking to land your next freelance writing client? Constant Content makes it easy for you to sell articles and land writing clients.