By: Laura Callow, VP Marketing
These women are making things happen: connecting with audiences and providing a fresh, relevant perspective in the world of content. If you’re not following them on Twitter or reading their blogs, now is the time to check them out.
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Ardath Albee
Ardath Albee literally wrote the book on content marketing. Her work, Digital Relevance- Developing Market Content and Strategies that Drive Results, draws on years of B2B marketing experience. She’s the CEO of Marketing Interactions, and she’s written extensively about the art of creating brand stories and other marketing challenges. She was named one of 2014’s Women to Watch in B2B Marketing by FierceCMO and is one of the top content-marketing influencers on Twitter.
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Deirdre Breakenridge
Deirdre’s expertise lies in the integration of content marketing, social media and public relations. She shares her insights through Twitter, articles, webinars and blog posts. Known as a mentor for women in the marketing field, her popular podcast, Women Worldwide, invites women to share their stories and advice. She’s the CEO of Pure Performance Communications and was named one of the 50 Best Women in Business by NJBIZ magazine.
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Amanda Maksymiw
Amanda’s been rocking content marketing for quite some time: first at Open View Labs, then at Lattice Engines and currently as the Content Marketing Director at Fuze. She was the creator of Lattice’s wildly popular Marketing Nerd campaign, a quirky celebration of marketing geekiness that included gems like “You might be a marketing nerd if you optimize calls-to-action in emails to your friends”.
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Sarah Hofstetter
As the CEO of digital marketing agency 360i, Sarah has worked with a number of big brands, including Coca-Cola and Kraft. However, the work her firm did with Oreo may have been her most memorable content-marketing moment: the famous “You Can Still Dunk in the Dark” tweet during Super Bowl XLVII’s blackout. Advertising Age placed Hofstetter on their 40 under 40 list and she’s a member of the Board of Directors for the American Association of Advertising Agencies. Excuse the pun, but she’s one smart cookie!
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Sonia Simone
Sonia is a true content marketing veteran. A founding partner of the phenomenally successful CopyBlogger, she currently serves as the Chief Content Officer of Rainmaker Digital. In addition to being a prolific author on CopyBlogger, she’s also created content marketing tutorials and hosts some can’t-miss podcasts for content marketers, including Copyblogger.FM and Confessions of a Pink-haired Marketer. If you’ve spent any time working in content marketing, you’ve probably learned a thing or two from Sonia Simone.
While these five powerhouses only represent a small sampling of influential women in content marketing, each one can serve as a great source of inspiration for your own efforts. Who else would you add to our list? Drop us a comment and let us know!