Successful e-commerce depends on conversions: conversions that consist of immediate sales or other actions that ultimately lead to sales. No surprise there. Yet, the mystery seems to lie in the best way(s) to get those conversions. So, how do webpreneurs get from Point A to Point B (Point A being the point of having a product to sell and a website to sell it on and Point B, actually making the sale)? A lot goes into the journey; that’s for sure! Since our space is limited, we’ll cover one aspect in this post: using freelance writers to craft effective marketing copy.
Freelance writers can help your e-commerce campaign succeed by providing the following crucial kinds of marketing copy:
• landing page copy
• website copy
• product descriptions
• advertising copy
• articles (for content marketing)
• blog posts (you do have a blog, don’t you?)
• marketing e-mails
• press releases
• social media content
• direct mail pieces
• brochures and other marketing collateral
Why should you use a freelance writer for the above functions? Here are seven good reasons:
Freelancers Have the Skills
Experienced freelancers have honed their writing skills to the point where they are able to express the benefits of your product or service in a clear and compelling way.
Freelancers Know the Business
They know what it takes to stand out in a market space that’s glutted with content – most of which is poor-to-mediocre-quality and a small percentage of which is excellent.
Freelancers Are Cost-Effective
Hiring a freelance writer whenever you need copy will allow you to better control the costs of your e-commerce campaigns.
Freelancers Have the Incentive
Freelance writers know that, to discerning clients, quality is paramount. Because the copy must be approved by the client prior to purchase, freelancers will typically work harder to impress a client than employees who will be paid regardless of quality.
Freelancers often also have greater incentive to write excellent copy because, in a free – make that freelance – market, top-notch work commands higher rates, whereas employees will never receive more than their regular wage.
Freelancers Are Versatile
Freelance writers are used to wearing many hats. They have to. They may write about pool filters today and the most complex medical technology tomorrow. And the good ones will do it well – no matter what the topic. They will also use the most appropriate “voice,” when writing your copy, to get your point across in the most effective way.
Freelancers Provide Flexibility
When you work with freelancers, you have the freedom (there goes that word, “free,” again!) to hire the best writer for the project, farming out your assignments based on which freelancer is most qualified to handle each type.
Freelancers Are Adept at Research
Some of the best researchers you’ll ever find are freelance writers! Because their work and their livelihood depend on it, freelancers will go to the ends of the earth (via the Internet) to find just the right fact … just the right quote … just the right statistic to make their copy – and your campaign – work.
The bottom line?
Freelancers Write Quality Content and Quality Content Sells!
The next time you’re deciding whether to write your marketing copy yourself, have one of your employees write it, or hire a freelancer to do the job, I hope you’ll consider all the advantages a freelance writer can offer your e-commerce campaign.