Search engine optimization (SEO) requires the creation of relevant, high-quality content. Webmasters must create content centered around the keywords for which they want to rank. Content, however, comes in many forms. Along with text, webmasters can create video content as part of their SEO strategy. This article lists seven tips on how to use video content for higher search rankings. | Read More →

When planning their website's search engine optimization (SEO), webmasters often overlook split testing. Split testing is typically considered a pay-per-click (PPC) marketing strategy. While commonly used for PPC, though, split testing is equally effective for SEO. In this article, webmasters will learn how to split test SEO elements on their websites. | Read More →

Retargeting ads have become increasingly popular among e-commerce businesses. They look like traditional ads, including search and display ads, but they use a different targeting method. They are known as "retargeting ads" because they target users who've already interacted with the advertiser's business. This article offers tips on how to use retargeting ads to increase e-commerce sales. | Read More →

Hypertext Markup Language (HTML) is the framework on which all websites are built. Developed in the early 1990s, it consists of elements that define the content on web pages. With the introduction of HTML5, however, semantic elements have become more common. This article explains the meaning of semantic HTML elements and the benefits they offer. | Read More →

URL hijacking can prove destructive to a website's search rankings. A form of black-hat search engine optimization (SEO), it involves the use of 302 redirects to steal a website's search rankings. Websites that experience URL hijacking are essentially wiped from the organic search results. This article reveals how webmasters can protect their websites from URL hijacking. | Read More →

Research by HubSpot shows that nearly 4 billion people check their email on a daily basis. For business owners, email offers a platform where they can connect with their target audience. This article debunks seven of the most common email marketing myths. The intended audience is business owners who are considering email marketing as a customer acquisition method. | Read More →