Webmasters can control how search engines crawl, index and rank their websites by using directives. There's the noindex directive and the nofollow directive. When added to a page, they instruct search engines on how to process it. Noindex means search engines shouldn't index a page, whereas nofollow means they shouldn't follow or use a link to calculate search rankings. This article reveals the differences between noindex and nofollow while also revealing when to use them. | Read More →

To the surprise of many webmasters, Google has a team of contacted workers who evaluate the quality of websites. They perform searches while looking for specific elements as defined in Google's Quality Rater Guidelines (QRG). Using Google's QRG, these workers rate websites based on their quality. This article details several key points of Google's QRG that webmasters need to know. | Read More →

Minimalism has become one of the hottest trends in web design. A minimalist web design is characterized by the use of few visual elements. It still has navigation menus, logos, icons, a header and other visual elements. A minimalist web design, however, contains fewer visual elements than other types of web design. This article details the benefits of using a minimalist web design, some of which include fewer errors, faster load times and improved search engine optimization (SEO). | Read More →

An algorithm update is an internal change to the ranking metrics used by search engines. While some websites benefit from them, others experience a loss of rankings. Even if a website loses its search rankings after an algorithm update, though, there are ways to recover them. This article offers practical tips on how to recover lost search rankings after an algorithm update. | Read More →

Blogging has become synonymous with content marketing. According to HubSpot, over four in five businesses that blog say it's an effective tactic for attracting new customers. This article lists seven highly effective content marketing tactics that don't involve blogging, including social media, email newsletters, infographics and more. The intended audience is business owners and marketers who want to diversify their content marketing strategy with other tactics besides blogging. | Read More →

A favicon is a website icon that's displayed in web browsers and search engines. It allows users to visually identify websites without loading them. In web browsers, favicons are displayed in tabs. In search engines, they are sometimes displayed alongside the title of indexed listings. This article explains the purpose of favicons and how they affect websites. | Read More →