Paul is a writer who focusses on creating professional "How to" guides, tutorials and articles. He specializes in breaking down complex subjects into simple steps that anyone can understand.
Although Paul can write on most topics, his main interests are in small business, entrepreneurship, investing, personal finance, project management, freelancing and communications.
Paul's aim is to provide content that guides and helps others to create a positive change in the world.
His approach is to be curious and share knowledge, break down subjects and make them easy to act on, and to solve problems using knowledge, research, analysis, and data.
Your business brand is one of the best ways to create a unique identity with your visitors. This article explores how you can use your website to emphasize different parts of your brand. It includes information on color schemes, visual design, navigation, content, images and more. It's designed to be easy to read, understand, and use. | Read More →Words: 528 Downloads: 1 Category: Marketing By: Paul Maplesden
The "Call to Action" is one of the most important parts of a website, because it converts a visitor into a customer. This article briefly explores the overall conversion process and then gives specific, practical information on creating a powerful call to action. Topics covered include defining what a CTA is, using the right language for a CTA, making a CTA clear and obvious, appealing to the immediate, testing wording, and incentivizing visitors. | Read More →Words: 900 Downloads: 1 Category: Marketing By: Paul Maplesden
One of the most important decisions a new business owner needs to make is whether to build a website in-house or if they should hire a professional web developer. This article explores several different areas to help business owners make the right decision. It covers topics including expertise, technology, time, budget, user experience, and creating requirements and specifications. | Read More →Words: 1023 Downloads: 3 Category: Web Development By: Paul Maplesden
Find out about penny stocks and junk bonds, and why they are the types of “investment” that you should avoid. This article explores the dangers behind both types of investment. It also shares some good alternatives that are much less risky. | Read More →Words: 739 Downloads: 1 Category: Finance By: Paul Maplesden
Find out about the types of “investment” that you should avoid. This article provides an overview of several different types of investing and explains why they are a bad idea. It also explains the rules of good investing and why that’s the best way of ensuring your success. | Read More →Words: 602 Downloads: 2 Category: Finance By: Paul Maplesden
Find out about commodities and futures and whether they are good investments. This article explores what you need to be aware of if you want to invest in commodities or futures. It covers the risk of investing in them and how you can deal with those risks. | Read More →Words: 343 Downloads: 1 Category: Finance By: Paul Maplesden
If you’re passionate about the written word and have a proven track record in creating exceptional content, then we should talk. We’re always looking to find great content and copywriters to join our site.Writer Registration