Your business brand is one of the best ways to create a unique identity with your visitors. This article explores how you can use your website to emphasize different parts of your brand. It includes information on color schemes, visual design, navigation, content, images and more. It's designed to be easy to read, understand, and use. | Read More →

The "Call to Action" is one of the most important parts of a website, because it converts a visitor into a customer. This article briefly explores the overall conversion process and then gives specific, practical information on creating a powerful call to action. Topics covered include defining what a CTA is, using the right language for a CTA, making a CTA clear and obvious, appealing to the immediate, testing wording, and incentivizing visitors. | Read More →

One of the most important decisions a new business owner needs to make is whether to build a website in-house or if they should hire a professional web developer. This article explores several different areas to help business owners make the right decision. It covers topics including expertise, technology, time, budget, user experience, and creating requirements and specifications. | Read More →

Find out about penny stocks and junk bonds, and why they are the types of “investment” that you should avoid. This article explores the dangers behind both types of investment. It also shares some good alternatives that are much less risky. | Read More →

Find out about the types of “investment” that you should avoid. This article provides an overview of several different types of investing and explains why they are a bad idea. It also explains the rules of good investing and why that’s the best way of ensuring your success. | Read More →

Find out about commodities and futures and whether they are good investments. This article explores what you need to be aware of if you want to invest in commodities or futures. It covers the risk of investing in them and how you can deal with those risks. | Read More →