When you ask people to sign up to your mailing list on your website, you can use the single opt-in method or the double opt-in method. With the double opt-in method, your subscribers need to click on a link in a verification email that you send to them before they get on your mailing list. This article looks at how the double opt-in method compares to the single opt-in method. | Read More →

Marketing emails you send out to your subscriber list don’t need to be text only. Embedded videos help push conversion rates, and can greatly increase interest in your emails. This article has tips on enriching your marketing emails with video. | Read More →

Hashtags can be a great way to bring attention to your business on social media. Businesses tend to make a few common mistakes in the way they use hashtags to market themselves, however. This article takes a look at common hashtag mistakes that businesses need to avoid. | Read More →

Social media marketing is important to many businesses. To be successful on social media, however, you need to go in with a campaign, rather than make things up as you go along. This article talks about the steps that you need to take to develop such a campaign. | Read More →

The local animal shelter isn’t the only place that you can turn to if you need to adopt a pet. The TSA puts up dogs for adoption, as well. These are well-trained service dogs that simply don’t have the right temperament for government work. They are otherwise perfectly well-adjusted. This article looks at how families can adopt well-trained TSA dogs. | Read More →

It can be alarming when the conversion rates drop on your pay-per-click (PPC) ads. Often, the reason is that you’ve made a mistake with your website. There are other possible reasons, as well, however. This article looks at five different reasons why PPC ads drop in performance, and offers suggestions. | Read More →