Software marketing, also known as software-as-a-service (SaaS) requires a special approach that takes into account the needs of business owners and decision-makers. You can't market software to businesses the same way you market to consumers. The following are some effective tips to keep in mind when promoting your SaaS services to businesses. | Read More →

Marketing books today is difficult with so much competition. Podcasting provides an effective, innovative, and economical way to reach potential readers. The following are six reasons that you should start a podcast to promote your books. | Read More →

Both fiction and nonfiction writers need to tailor their work for their audience. Identifying your readers is the first step if you want any writing project to succeed. The following are some tips to help you find and satisfy your readers. | Read More →

Content marketing is an essential activity for any business that wants to build an online presence. However, it's difficult and time-consuming to create your own content. This article will explore the benefits of outsourcing content creation to experts. | Read More →

Coffee, a beverage consumed by millions of people every day, can actually help you to lose weight. However, you have to pay attention to how and when you drink your coffee. This article shares some tips on how to incorporate coffee into your weight loss strategy. | Read More →

If you're involved with content marketing, the quality of your research plays a major role in your results. Solid research helps you build credibility and ensures that your information is accurate and timely. This article shares some tips on doing the kind of research that will help your content stand apart. | Read More →