Writer Biography

ANDREW PEARSON was born in Pakistan, grew up in Singapore and was educated at boarding schools in England and America. With a degree in psychology from UCLA, Pearson has had a varied career in IT, marketing, mobile technology, social media, esports, and entertainment.

In 2016, Pearson started Intelligencia Limited, a leading implementer of AI, analytics, BI, CX, data integration, digital marketing, social media, and cloud solutions for the gaming, casino, finance, hospitality, sports betting, and retail industries. Pearson is currently working on projects throughout the world.

In 2017, Pearson published The Predictive Casino, a book about how analytics should be used in the casino industry. This was followed by other books in the Predictive series, The Predictive Sports Book, The Predictive Retailer, The Predictive Airliner, with others soon to follow. Pearson is currently penning books on how AI will affect technology for marketing departments and customer loyalty.

An avid traveler, Pearson is a sought-after speaker, lecturing on such disparate topics as AI + ML, casino and mobile marketing, data analytics, social media and interactivity. If he's not pounding the pavements of Hollywood, he's probably meandering through the labyrinthine streets of Hong Kong's Lang Kwai Fong, or tearing up useless betting slips at Happy Valley (perhaps the most perfectly named racecourse in the world (for some)), or dining at a hawker center in Singapore, or wandering through tall safari grasses in South Africa, or doubling down at the gaming tables in Macau. Basically, Pearson's trying to find the next great story that the world doesn't yet know that it desperately wants to see...