Lynne MacDonald is a freelance writer with qualifications and experience in the fields of Human Resource Management, Training, Organisational Development, and Executive Coaching. She is a Fellow of the Chartered Institute of Personnel & Development.
Lynne specializes in business topics, including business development, marketing, business intelligence, human resources, careers, and organizational development.
Baby-led weaning is an alternative to the traditional puree and mash method. Fans maintain it reduces picky eating and encourages babies to participate in family meal times. This article looks at the pros and cons. | Read More →Words: 540 Downloads: 0 Category: Parenting By: Lynne MacDonald
Local businesses must optimize their websites for search engine ranking if they are to attract the customers that search for local businesses online. This press release explains the service offered by Publicite Marketing in supporting local businesses with SEO. | Read More →Words: 333 Downloads: 0 Category: Marketing By: Lynne MacDonald
Click-through rates (CTR) are important to measure the success of your online advertising. This article looks at the CTR you can expect from popular forms of online advertising. | Read More →Words: 585 Downloads: 1 Category: Marketing By: Lynne MacDonald
Online recruitment application forms are becoming increasingly popular. This article suggests some tips specific to online applications which can help improve a jobseeker´s chance of securing an interview. | Read More →Words: 565 Downloads: 1 Category: Careers By: Lynne MacDonald
Negative publicity may result in job seekers screening out a potential employer before they even submit an application. It is essential for recruiters to be aware of the information about their company that is in the public domain. Where negative information exists, steps must be taken to counter it if they are to attract top talent. | Read More →Words: 358 Downloads: 1 Category: Careers By: Lynne MacDonald
The internet enables companies to provide training to their employees in a cost-effective manner without compromising on quality. This article explores the benefits of web-based training to the company and the employee. | Read More →Words: 307 Downloads: 1 Category: Human Resources By: Lynne MacDonald
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