Looks like longer titles get more engagement, not short titles as previously thought.
Title Research for Writers
Moderators: Celeste Stewart, Ed
Title Research for Writers
Interesting research from Buzzsumo on titles: http://buzzsumo.com/blog/most-shared-headlines-study
Looks like longer titles get more engagement, not short titles as previously thought.
Looks like longer titles get more engagement, not short titles as previously thought.
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Gauderbock
- Posts: 117
- Joined: Tue Sep 29, 2015 8:26 am
Re: Title Research for Writers
Makes sense. More chance to hook the reader?
I definitely find titles in the form "Short How to / x things Phrase - Longer phrase with a catchy benefit" work better than a six word wonder...
I can't help feeling the short title fetish came from old-school SEO where you didn't want the title cut off in the SERPs, but maybe that's just my own background bias
I definitely find titles in the form "Short How to / x things Phrase - Longer phrase with a catchy benefit" work better than a six word wonder...
I can't help feeling the short title fetish came from old-school SEO where you didn't want the title cut off in the SERPs, but maybe that's just my own background bias