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A small town in Georgia had a scenic location but nothing else. Poor and ugly, it had only the remnants of a long-gone gold rush, and a logging industry that had once destroyed its forests. In 1968, the townsfolk got together to consider their situation and rebrand their struggling town. Today, Helen is the third most popular tourist destination in the State of Georgia, with a thriving tourist industry, millions of visitors and a Bavarian Alpine theme.
Words: 796 Downloads: 1 Category: Entrepreneurship By: Hilton Ross