{"id":8953,"date":"2018-01-31T06:26:08","date_gmt":"2018-01-31T14:26:08","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=8953"},"modified":"2022-05-17T15:37:41","modified_gmt":"2022-05-17T22:37:41","slug":"product-descriptions","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/","title":{"rendered":"Writing Product Descriptions That Convert Shoppers and Drive SEO"},"content":{"rendered":"<div class=\"entry-content\"><p><em>Updated July 2018<\/em><\/p>\n<p>Writing <a href=\"https:\/\/www.constant-content.com\/product-description-writing-service\/?utm_source=8953&amp;utm_medium=organic&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\">product descriptions<\/a> seems pretty easy \u2013 just name a few features and you\u2019re done, right? Wrong.<\/p>\n<p>A list of features isn\u2019t enough to sell a product. Truly effective product descriptions need to entice shoppers, help them understand what your product will do for them and explain why yours is better than the rest.<\/p>\n<p>An irresistible product description can make the difference between mediocre sales and hitting your next milestone. And a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/11\/bad-product-descriptions\/\">bad product description can actually cost you money<\/a>.<\/p>\n<p>[bctt tweet=&#8221;Writing unique and compelling product descriptions isn\u2019t easy &#8211; but the time and resources required to produce outstanding product content is well worth the investment.&#8221; username=&#8221;constantcontent&#8221;]<\/p>\n<div style=\"border: thin solid; padding: 50px; line-height: 30px;\">\n<h6><span id=\"in-this-guide-well-be-covering\">In this guide we&#8217;ll be covering:<\/span><\/h6>\n<ul>\n<li><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/#matter\">Does having unique product descriptions matter?<\/a><\/li>\n<li><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/#two\">Well-written product descriptions do these 2 things&#8230;<\/a><\/li>\n<li><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/#strategy\">3 product description strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/#tips\">9 tips for writing strong product descriptions<\/a><\/li>\n<li><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/#convert\">Common reasons your product descriptions aren&#8217;t converting<\/a><\/li>\n<li><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/#SEO\">Optimizing product descriptions for SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"matter\"><span id=\"does-having-unique-product-descriptions-matter\">Does Having Unique Product Descriptions Matter?<\/span><\/h2>\n<p>Absolutely.<\/p>\n<p>Copying product descriptions from the manufacturer is one of the worst things you can do for your store&#8217;s search rankings. With so many other competing businesses doing the same thing, this will only decrease the chances of your products getting found in search engines.<\/p>\n<h3><span id=\"unique-product-descriptions-support-seo\"><span id=\"1-unique-product-descriptions-support-seo\">Unique Product Descriptions Support SEO<\/span><\/span><\/h3>\n<p>Search engines give priority to sites that have unique content. When you have redundant content your site is indistinguishable from hundreds of other sites that sell the same products \u2013 so why should search engines give you a high ranking? You need content and product descriptions that stand out and add value if you want to get in Google\u2019s good books.<\/p>\n<h3><span id=\"unique-product-descriptions-help-to-build-your-brand\"><span id=\"2-unique-descriptions-help-to-build-your-brand\">Unique Product Descriptions Help to Build Your Brand<\/span><\/span><\/h3>\n<p>Another reason to use <a href=\"https:\/\/www.constant-content.com\/product-description-writing-service\/\">unique product descriptions<\/a> is it helps you build a strong brand that \u201csticks\u201d in the mind of visitors. Every business needs a \u201cvoice\u201d and a \u201cpersonality\u201d that reflects their company\u2019s philosophy and business approach, and it should shine through in every piece of content you put online \u2013 including product descriptions. When you use generic product descriptions, you won\u2019t stand out from other sites that sell the same products. Instead, you\u2019ll be another \u201cme too\u201d site with no brand or identity.<\/p>\n<p>Needless to say, that\u2019s not good for sales.<\/p>\n<p>You can include some manufacturer information, but you need to add <a href=\"https:\/\/www.constant-content.com\/area\/fuel-your-business.htm\">unique content<\/a> to make it original.<\/p>\n<h2 id=\"two\"><span id=\"well-written-product-descriptions-do-two-things\">Well-Written Product Descriptions Do Two Things&#8230;<\/span><\/h2>\n<p>There are two main goals of a well-written product description. The first is to provide the necessary facts about the product. The product\u2019s color, manufacturer, price, measurements, weight, and other important information must be part of the description.<\/p>\n<p>The second goal of a product description is to showcase the product\u2019s benefits in a compelling and trustworthy way. This type of copy is creative, descriptive, and often emotional.<\/p>\n<blockquote style=\"background-color: #d7dde0; padding: 20px;\"><p>Having effective and articulate product descriptions that meet both of these goals is one of your <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/content-to-combat-cart-abandonment\/\">best defenses against cart abandonment<\/a> because shoppers know exactly what they&#8217;re getting and how it will benefit them.<\/p><\/blockquote>\n<p>One of the biggest challenges of writing great product descriptions is meeting these two goals while also <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/seo-content-optimization\/\">making sure it\u2019s optimized for SEO<\/a>.<\/p>\n<h2 id=\"strategy\"><span id=\"3-product-description-strategies\">3 Product Description Strategies<\/span><\/h2>\n<p>While there isn&#8217;t a single template or formula for writing the perfect product description, there are some <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/06\/5-key-elements-every-great-product-description-should-have\/\">key elements that every product description should include<\/a>.<\/p>\n<p>Here are 3 strategies you can try out on your own product descriptions.<\/p>\n<h3><span id=\"1-romance-the-customer\">1. <strong>\u2018<\/strong>Romance\u2019 the Customer<\/span><\/h3>\n<p>The creative and descriptive aspect of product copy should \u2018romance\u2019 the customer. Add details to the description that evoke a certain mood or feel. For example, instead of using the word \u201clighting\u201d to describe a lamp, try \u201cilluminate\u201d or \u201cwarm glow.\u201d A thesaurus really comes in handy when elevating your product descriptions.<\/p>\n<blockquote style=\"background-color: #d7dde0; padding: 20px;\"><p>Emotional copy creates a personal feeling or connection between the customer and the product. A couch isn\u2019t merely a frame with 3 cushions and 2 armrests, it\u2019s a comfortable place to spend time with friends and family.<\/p><\/blockquote>\n<p><a href=\"https:\/\/burrow.com\/\">Burrow<\/a>, a modular luxury sofa in a box, does a great job of romancing shoppers as they navigate through the benefits of buying a couch.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-9183\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-25-at-9.43.48-AM.png\" alt=\"\" width=\"1000\" height=\"362\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-25-at-9.43.48-AM.png 2558w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-25-at-9.43.48-AM-300x109.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-25-at-9.43.48-AM-768x278.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-25-at-9.43.48-AM-50x18.png 50w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-25-at-9.43.48-AM-1600x579.png 1600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span id=\"2-entice-the-senses\">2. Entice the Senses<\/span><\/h3>\n<p>Use the five senses to add emphasis to the creative product copy. Include at least three different sensory details in each product description. You can describe how the product looks, how it sounds, how it feels, how it smells, and, in some instances, how it tastes. Use positive adjectives like \u201cplush,\u201d \u201cvelvety,\u201d \u201cscented,\u201d \u201ccozy,\u201d and \u201ccomforting.\u201d Avoid words that have a negative or neutral connotation like \u201ccold,\u201d \u201chard,\u201d \u201crough,\u201d and \u201charsh.\u201d<\/p>\n<p>Sensory details can help you conjure images of comfort, relaxation, friendship, romance, success, and satisfaction. After reading your product description, the customer should feel good about the product. It\u2019s about creating a personal connection.<\/p>\n<p>Mattress company, <a href=\"https:\/\/casper.com\/ca\/en\/\">Casper<\/a>, does a good job of teasing the shopper&#8217;s sense. Their mattresses aren&#8217;t just comfortable &#8211; they&#8217;re like sleeping on a <em>dreamy cloud<\/em>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-9053\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-12.52.52-PM.png\" alt=\"\" width=\"999\" height=\"370\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-12.52.52-PM.png 1918w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-12.52.52-PM-300x111.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-12.52.52-PM-768x285.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-12.52.52-PM-50x19.png 50w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-12.52.52-PM-1600x593.png 1600w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<h3><span id=\"3-add-some-humor\">3. Add Some Humor<\/span><\/h3>\n<p>As the number of brands selling online has increased, so has the amount of bland, monotonous product descriptions. Stand out from the noise and make a bigger impact on your shoppers by adding some humor to your product copy.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8983\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/palace-adidas-good-product-description-1024x707.png\" alt=\"\" width=\"598\" height=\"413\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/palace-adidas-good-product-description-1024x707.png 1024w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/palace-adidas-good-product-description-1024x707-300x207.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/palace-adidas-good-product-description-1024x707-768x530.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/palace-adidas-good-product-description-1024x707-50x35.png 50w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/p>\n<p>Take this example courtesy of <a href=\"https:\/\/www.palaceskateboards.com\/\">Palace Skateboards<\/a>. They certainly aren&#8217;t the only ones selling Adidas Originals products, but the way they add humor to the product description makes it unique, engaging, and memorable.<\/p>\n<p><a href=\"https:\/\/www.constant-content.com\/product-descriptions\/?utm_source=8953&amp;utm_medium=organic&amp;utm_campaign=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-18093 size-full\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/04\/Product-Descriptions.png\" alt=\"\" width=\"700\" height=\"233\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/04\/Product-Descriptions.png 700w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/04\/Product-Descriptions-300x100.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/04\/Product-Descriptions-50x17.png 50w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2 id=\"tips\"><span id=\"9-tips-for-writing-strong-product-descriptions\">9 Tips for Writing Strong Product Descriptions<\/span><\/h2>\n<p>Unfortunately, knowing what makes a truly great product description isn&#8217;t the same as writing one. It takes a talented wordsmith to write copy that communicates a product&#8217;s benefits in an engaging, believable and convincing way.<\/p>\n<p>So what does it take to write an irresistible product description?<\/p>\n<h3><span id=\"1-know-what-makes-your-target-customer-tick\">1. Know What Makes Your Target Customer Tick<\/span><\/h3>\n<p>You can\u2019t write a great product description unless you know exactly who would want to buy your product. This requires a <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/12\/target-audience\/\">buyer persona<\/a> \u2013 a detailed definition of your ideal customer that goes beyond basic demographic data. Things like what they\u2019re interested in and what problems they need to solve.<\/p>\n<p>Once you have a complete buyer persona, you can write a description that resonates with your ideal buyer.<\/p>\n<h3><span id=\"2-focus-on-benefits\">2. Focus on Benefits<\/span><\/h3>\n<p>Don\u2019t write generic, feature-centric descriptions. Instead, tell shoppers about the unique benefits your product provides and how it will benefit them.<\/p>\n<p>Check out how Amazon describes some of the benefits of the <a href=\"https:\/\/www.amazon.com\/Amazon-Fire-7-Inch-Tablet-8GB\/dp\/B00TSUGXKE\">Kindle Fire<\/a>:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-8993\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-11.33.49-AM.png\" alt=\"\" width=\"601\" height=\"374\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-11.33.49-AM.png 1015w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-11.33.49-AM-300x187.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-11.33.49-AM-768x478.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/01\/Screen-Shot-2018-01-24-at-11.33.49-AM-50x31.png 50w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p><em>Enjoy millions of movies, TV shows, songs, Kindle e-books, apps and games <strong>(positive benefit)<\/strong><\/em><\/p>\n<p><em>Power when you need it <strong>(positive benefit)<\/strong><\/em><\/p>\n<p><em>No more worrying about storage space <strong>(problem that can be avoided)<\/strong><\/em><\/p>\n<h3><span id=\"3-dont-state-the-obvious\">3. Don\u2019t State the Obvious<\/span><\/h3>\n<p>When you run out of ideas or can\u2019t find the right word to use in a product description, you might find yourself leaning on phrases like \u201cexcellent quality.\u201d The only problem with this is that <em>everyone<\/em> says it. Obviously, no business will describe their product quality as \u201cmediocre\u201d or \u201cjust okay.\u201d<\/p>\n<p>So, to avoid this common pitfall, try to be specific and include as much detail as possible. Lands\u2019 End did a good job of this in their description of children\u2019s snow boots. Instead of just saying that the boots were good quality, they explained <em>why <\/em>they were good quality:<\/p>\n<blockquote style=\"background-color: #d7dde0; padding: 20px;\"><p>Easy to get on and off, with 200 grams of insulation to keep them on their toes in the snow. We add insulation under foot (where heat escapes) to ensure their toes stay toasty. Featuring our unique OpenWIDE\u00ae construction designed to extend twice as wide so feet can easily slip inside. Plus, reflective tape for added safety and an interior name label so their boots won\u2019t walk off on their own<\/p><\/blockquote>\n<h3><span id=\"4-make-product-descriptions-easy-to-skim\">4. Make Product Descriptions Easy to Skim<\/span><\/h3>\n<p>Most consumers aren\u2019t inclined to wade through long blocks of texts, especially when they\u2019re in shopping mode. Make use of subheadings and bullet points to break up your product copy and be sure that the beginning of your description is as engaging as possible. That\u2019s how you\u2019ll get your reader hooked and keep them reading.<\/p>\n<h3><span id=\"5-prove-your-value\">5. Prove Your Value<\/span><\/h3>\n<p>Explaining product or services to your customers often isn\u2019t enough. You need to prove that the item you\u2019re selling is as good as you say. Display a few customer reviews in the product description to alleviate any anxiety potential buyers might have.<\/p>\n<p>Some sites even provide video tutorials that visually demonstrate benefits. One popular and entertaining example from a few years ago is the \u201cWill it Blend?\u201d series by blender maker Blendtec where they blend basically anything that will fit in their blender.<\/p>\n<h3><span id=\"6-dont-show-too-many-options\">6. Don\u2019t Show Too Many Options<\/span><\/h3>\n<p>Don\u2019t crowd your product page with too much clutter. If your shoppers get distracted or are presented with too much choice, they may be derailed before they buy. You can still have related items on the page, but don\u2019t let them distract from the main offering.<\/p>\n<h3><span id=\"7-make-it-easy-to-buy\">7. Make it Easy to Buy<\/span><\/h3>\n<p>Once your description convinces shoppers to buy, you need to make it easy for them to take the next step. A \u201cbuy\u201d button should prominently stand out with a short, actionable phrase like \u201cOrder Now,\u201d \u201cBuy Now\u201d or \u201cDownload Here.\u201d All of these <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/08\/cta-tips\/\" target=\"_blank\" rel=\"noopener\">call-to-actions<\/a> (CTAs) tell your buyer what to do to obtain your product.<\/p>\n<h3><span id=\"8-use-long-tail-product-keywords\">8. Use Long-tail Product Keywords<\/span><\/h3>\n<p>To build more powerful long-tail phrases, carry out keyword research before you create each product description. If you sell different versions of a product \u2013 for example, various colors \u2013 you could list each product separately to make each page more unique. If you rely on organic traffic from Google, it\u2019s crucial to use <a href=\"https:\/\/www.silkstream.net\/blog\/2014\/10\/guide-product-page-seo.html\" target=\"_blank\" rel=\"noopener\">long-tail phrases<\/a> to reduce competition in search engine results pages (SERPs). By using Google\u2019s Keyword Planner, you can assess the competition for each phrase, find out the search volume, and get more ideas for content.<\/p>\n<h3><span id=\"9-optimize-meta-descriptions\">9. Optimize Meta Descriptions<\/span><\/h3>\n<p>It\u2019s also important to pay attention to meta descriptions. Although they don\u2019t affect rankings directly, they do appear in SERPs underneath the page titles, so optimizing this content for search engine users is crucial for attracting visitors to your site. Make sure each meta description is informative and enticing to improve click-through rates.<\/p>\n<p>Related: <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/07\/how-to-write-meta-descriptions-that-get-clicked\/\">How to Write Meta Descriptions That Get Clicked<\/a><\/p>\n<h2 id=\"convert\"><span id=\"common-reasons-why-your-product-descriptions-arent-converting\">Common Reasons Why Your Product Descriptions Aren&#8217;t Converting<\/span><\/h2>\n<h3><span id=\"over-optimized-for-seo\">Over Optimized for SEO<\/span><\/h3>\n<p>While you might be focused on SEO and including the right keywords in your product descriptions, are those descriptions written clearly and organically for humans? You want your keywords to ramp up your page ranking, but you also have to understand that this text is meant for humans too.<\/p>\n<p>People need clear descriptions of products.<\/p>\n<p>If the content is written poorly, potential customers can easily be turned off. Poor product descriptions suggest that your company may not be as professional as others companies with more informative descriptions.<\/p>\n<h3><span id=\"text-is-too-dense\">Text is Too Dense<\/span><\/h3>\n<p>We&#8217;ve all encountered the infamous &#8220;wall of text&#8221; before and know that it&#8217;s not pleasant to read.<\/p>\n<p>While you certainly want to include all relevant information so buyers can make an informed decision, you don\u2019t have to include excessive information that needlessly takes up space.<\/p>\n<h3><span id=\"unclear-navigation\">Unclear Navigation<\/span><\/h3>\n<p>A streamlined website that contains well-organized product categories and navigation plays a big role in your conversion rate. Aim to make it as easy as possible for shoppers to find your products with simple keyword searches or clear heading tabs that lead them to product pages.<\/p>\n<p>Instead of being too creative, be informative first and foremost. Make sure your site is easy to follow for first-time visitors.<\/p>\n<h3><span id=\"lack-of-imagery\"><span id=\"lack-of-imagery\">Lack of Imagery<\/span><\/span><\/h3>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/visual-content-marketing\/\">Product images<\/a> can have a big impact on your conversion rates. If you can provide great images of your products, you are more likely to make a sale than with text alone. Be sure to post professional photos of items as customers will be turned off by poor images that look \u201chome-made.\u201d<\/p>\n<h3><span id=\"no-social-proof\"><span id=\"no-social-proof\">No Social Proof<br \/>\n<\/span><\/span><\/h3>\n<p>Be sure to provide some evidence that many others have purchased your products. As an online venue, you have to show that there are many customers attracted to your site.<\/p>\n<p>Unlike a brick and mortar store where customers can see other shoppers and checkout lines, online stores have to demonstrate social proof another way. For this reason, you need to tell them in some way that you are successful and that your products are in demand. This evidence may convince them that they should make a purchase from you too.<\/p>\n<h2 id=\"SEO\"><span id=\"optimizing-product-descriptions-for-seo\">Optimizing Product Descriptions for SEO<\/span><\/h2>\n<p>While you always want to write product descriptions with your ideal buyer in mind, they can also be a useful tool to further your <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/seo-content-optimization\/\">SEO efforts<\/a>.<\/p>\n<p>Think of the keywords your ideal buyer would use to search for your product and include those terms in your <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/writing-catchy-headlines\/\">headline<\/a>, subheading and body. Be careful not to overdo keywords though because that can actually backfire and hurt your search rankings.<\/p>\n<p>Some things to keep in mind while writing product descriptions for SEO include:<\/p>\n<ul>\n<li>Use keywords and phrases throughout<\/li>\n<li>Optimize the headings<\/li>\n<li>Optimize the meta description<\/li>\n<li>Optimize the images<\/li>\n<li>Add product category content<\/li>\n<\/ul>\n<h2><span id=\"give-shoppers-what-they-need\">Give Shoppers What They Need<\/span><\/h2>\n<p>When people shop online, they don\u2019t get a chance to examine, touch or try on a product. Consumers have to base their buying decisions on the photos and product descriptions you provide. Make sure your product content gives shoppers the information and motivation they need to click &#8220;add to cart.&#8221;<\/p>\n<p>Do you need unique, quality content to support your SEO goals? <a href=\"https:\/\/www.constant-content.com\/area\/fuel-your-business.htm?utm_source=Blog&amp;utm_medium=SEO%20CTA\">Constant Content<\/a> connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets that engage readers while increasing search rank.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Updated July 2018 Writing product descriptions seems pretty easy \u2013 just name a few features and you\u2019re done, right? Wrong. A list of features isn\u2019t enough to sell a product. Truly effective product descriptions need to entice shoppers, help them understand what your product will do for them and explain&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":9033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[205],"tags":[192,193,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing Product Descriptions That Convert Shoppers and Drive SEO - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/product-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing Product Descriptions That Convert Shoppers and Drive SEO - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Updated July 2018 Writing product descriptions seems pretty easy \u2013 just name a few features and you\u2019re done, right? 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