{"id":7893,"date":"2018-01-19T06:52:48","date_gmt":"2018-01-19T14:52:48","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=7893"},"modified":"2022-06-22T16:04:45","modified_gmt":"2022-06-22T23:04:45","slug":"content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/content-marketing-strategy\/","title":{"rendered":"How to Build a Content Marketing Strategy"},"content":{"rendered":"

Editor’s note: This post was updated October 2018<\/em><\/p>\n

Whether this is your first foray into content marketing or you’ve been using it for a while now, it’s always a good idea to make sure your content marketing strategy is robust and up-to-date.<\/p>\n

With so much branded content online, consumers have learned to tune out the noise and only engage with the most useful, relevant content. As a result, businesses must now put the consumer experience at the heart of their content marketing efforts<\/a>.<\/p>\n

This means having a content strategy that is results-driven and customer-centric.<\/strong><\/p>\n

If currently building or updating your content marketing strategy, read on to learn how to create a high performing content marketing machine.<\/p>\n

[bctt tweet=”How to Build a High Performing Content Strategy” username=”constantcontent”]<\/p>\n

What is Content Marketing?<\/span><\/h2>\n

First, it\u2019s important to understand the fundamentals<\/a>. Content marketing is not advertising your business through content. Effective content marketing is about creating and promoting content that attracts, inspires, entertains, and engages a clearly-defined audience.<\/p>\n

So, where does strategy come into this?<\/p>\n

Free Actionable Bonus:<\/strong> Looking to elevate your content strategy? Get our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content
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What is a Content Marketing Strategy?<\/span><\/h2>\n

Your content marketing strategy is the strategy that connects your business objectives and content marketing.<\/p>\n

For example, your content strategy might find that there is a lack of awareness for one of your product categories and present several options for addressing the issue. Your content marketing would then help drive more awareness by creating posts or videos about that product category and sharing it across relevant channels.<\/p>\n

Or, think about it this way…<\/p>\n

Imagine not<\/em> having a content strategy.<\/strong><\/p>\n

Creating content on random topics and random times with no clear goal in mind…<\/p>\n

Sounds like a recipe for disaster. Sure, there’s a chance you could strike content marketing gold, just the same as there’s a chance I could close my eyes, start digging and strike literal gold.<\/p>\n

Your content strategy is the guiding vision that determines how you’ll use content to support your marketing goals.<\/p>\n

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Why Does a Content Strategy Matter?<\/span><\/h2>\n

Content marketing can produce impressive results.<\/p>\n

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But simply churning out blog posts and ebooks isn’t the secret to content marketing success.<\/p>\n

The key to successful content marketing is developing a great strategy that serves the broader business objectives and then creating truly high-quality, interesting content<\/a> that aligns with that strategy.<\/p>\n

There are 5 broad steps to creating a content strategy:<\/p>\n