{"id":7480,"date":"2018-01-08T06:46:57","date_gmt":"2018-01-08T14:46:57","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=7480"},"modified":"2019-03-07T14:12:18","modified_gmt":"2019-03-07T22:12:18","slug":"business-blog","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/","title":{"rendered":"How to Launch and Grow an Effective Business Blog"},"content":{"rendered":"<div class=\"entry-content\"><p>Blogging is one of the most effective methods of driving traffic to your website. Unlike many other forms of promotion, blogging is a relatively inexpensive and highly cost-effective method of promoting your site and growing your organic revenue.<\/p>\n<p>But from launching a blog to <a href=\"https:\/\/www.constant-content.com\/blog-writing-service\/\">creating top-notch content<\/a>, and writing posts to promoting them \u2013 running a company blog is no simple feat.<\/p>\n<p>That\u2019s where we want to help. We\u2019re breaking down some of the essentials of launch, growing and optimizing a business blog.<\/p>\n<p>This post is broken down into a few different sections:<\/p>\n<ul>\n<li><a href=\"#business\">Why you need a business blog<\/a><\/li>\n<li><a href=\"#launch\">How to launch a successful blog<\/a><\/li>\n<li><a href=\"#optimize\">How to optimize your blog and boost readership<\/a><\/li>\n<li><a href=\"#create\">Tips for creating blog content<\/a><\/li>\n<li><a href=\"#kpi\">Important KPIs for your blog<\/a><\/li>\n<\/ul>\n<p>You can either click on the section that you are most interested in reading, or start from the top. Let\u2019s begin.<\/p>\n<div style=\"background-color: #f8c854; padding: 10px;\"><strong>Free Actionable Bonus:<\/strong> Want our complete guide to content creation? <span id=\"creation\" style=\"color: #3366ff; text-decoration: underline; cursor: pointer;\">Get the guide plus a content calendar template and a list of our favorite content creation tools.<\/span><\/div>\n<p><a name=\"business\"><\/a><\/p>\n<h2><span id=\"why-you-need-a-business-blog\">Why You Need a Business Blog<\/span><\/h2>\n<p>If you\u2019re unconvinced that a blog can benefit your business, consider some of these stats from 2017:<\/p>\n<ul>\n<li>53% of marketers say blogging is their top <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?__hstc=191390709.b8a83021c6e8205ac21a9bac705a2f06.1504210515244.1511903257844.1513356483463.7&amp;__hssc=191390709.1.1513356483463&amp;__hsfp=4267639190\">content marketing priority<\/a><\/li>\n<li>Businesses with blogs have 97% more <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30278\/Everything-You-Need-to-Sell-Your-Boss-on-Business-Blogging.aspx\">inbound links<\/a><\/li>\n<li>B2B marketers using blogs generate <a href=\"https:\/\/www.liveandsocial.com\/blog\/blogging-statistics\/\">67% more leads<\/a><\/li>\n<li>Companies that blog 15 times per month get <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33742\/12-Revealing-Charts-to-Help-You-Benchmark-Your-Business-Blogging-Performance-NEW-DATA.aspx\">5X more traffic<\/a> than companies that don&#8217;t blog at all.<\/li>\n<\/ul>\n<p>Blogging can have both<a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/04\/4-reasons-to-not-abandon-your-blog\/\"> tangible and intangible benefits for your business<\/a>. While more inbound links and more leads are great, especially for ecommerce businesses, so too are the less obvious benefits of blogging.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"blogging-builds-community\">Blogging Builds Community<\/span><\/h3>\n<p>Business blogging is a great way to encourage reader interaction and build a community around a certain topic. Offering frequently updated information on your blog gives you the opportunity to engage with customers in the comments section of your blog and form lasting customer relationships with your readers.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7535\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-9.57.06-AM.png\" alt=\"\" width=\"599\" height=\"519\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-9.57.06-AM.png 961w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-9.57.06-AM-300x260.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-9.57.06-AM-768x665.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-9.57.06-AM-50x43.png 50w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"blogging-encourages-continuous-learning\">Blogging Encourages Continuous Learning<\/span><\/h3>\n<p>An often overlooked benefit to business blogging is that providing content to your customers regularly forces you to stay up-to-date on current trends within your industry. Remaining focused on changes within your industry helps you to stay on the cutting edge of technology and industry standards. This industry awareness is essential to remaining one step ahead of your competition.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"blogging-feeds-your-social-media-engine\">Blogging Feeds Your Social Media Engine<\/span><\/h3>\n<p>By <a href=\"https:\/\/www.constant-content.com\/blog-writing-service\/\">creating content<\/a> for your blog regularly, you are feeding your social media engine. Having fresh and knowledgeable content to share, gives you unlimited opportunities to repurpose your content in multiple forms. From images with embedded content quotes for Pinterest and Twitter, to Vine videos or Instagram pics related to your blog posts, the opportunities to cross-promote your business blog are only limited by your imagination.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.constant-content.com\/blog-writing-service\/?utm_source=Blog&amp;utm_content=Blog%20Service\"><img loading=\"lazy\" class=\"aligncenter wp-image-39417 size-full\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/Blog-Service-Banner-New.jpg\" alt=\"\" width=\"890\" height=\"251\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/Blog-Service-Banner-New.jpg 890w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/Blog-Service-Banner-New-300x85.jpg 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/Blog-Service-Banner-New-768x217.jpg 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/10\/Blog-Service-Banner-New-50x14.jpg 50w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><\/p>\n<p><a name=\"launch\"><\/a><\/p>\n<h2><span id=\"how-to-launch-a-business-blog\">How To Launch a Business Blog<\/span><\/h2>\n<p>Once you have decided to launch a business blog, the next step is starting it. While launch a blog can feel overwhelming, we\u2019ve outlined a few best practices that will help you be successful.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"be-realistic\">Be Realistic<\/span><\/h3>\n<p>Some people think that they can just publish a few posts and <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/03\/social-media-content-strategy\/\">social media<\/a> links and the traffic will start rolling in.<\/p>\n<p><strong>Unfortunately, that\u2019s not the case.<\/strong><\/p>\n<p>It can take months of content creation, analysis, and promotion before you even begin to see results. To avoid disappointment, realize how much time you need to devote to building a blog and expect little to happen in the early stages. To be successful, you need to be resilient and focus on your <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/content-marketing-strategy\/\">long-term strategy<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"do-your-research\">Do Your Research<\/span><\/h3>\n<p>Who are your competitors? Which social channels do they use? How frequently do they post? Who is your <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/12\/target-audience\/\">target audience<\/a>? Which keywords and phrases do you need to focus on?<\/p>\n<p>These are just some of the initial questions you need to answer. By knowing about other popular blogs within your niche, you can discover what works for them and adapt their methods to suit your blog.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"create-targeted-content\">Create Targeted Content<\/span><\/h3>\n<p>You need to <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/12\/target-audience\/\">define your target audience<\/a> from the outset and then create unique content and a brand personality that caters to them specifically. This is crucial for building loyalty, promoting your blog, and helping you stand out from the crowd.<\/p>\n<p>Think about how you can use your knowledge, personality, and writing skills to deliver valuable content that offers something different. This is the best way to build a following.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"add-new-content-regularly\">Add New Content Regularly<\/span><\/h3>\n<p><a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2019\/01\/repurpose-content\/\">Keeping your content fresh<\/a> is an important part of running a business blog. To build a valuable resource, you need to set a schedule for posting new blog content that others \u2014 hopefully \u2014 will share and link to. In the early stages, be realistic; it\u2019s better to have a schedule you can stick to rather than promise new content every other day and then fail to deliver. To increase your credibility, stay up to date with the latest news and trends, subscribe to similar blogs, and build your knowledge.<\/p>\n<p>If you&#8217;re wondering what your <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/03\/creating-a-content-calendar\/\">content calendar<\/a> should look like, the answer is, &#8220;it depends.&#8221; Below you can see Constant Content&#8217;s publishing cadence for January. While we publish a new post every other business day, your schedule may look a little different.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7537\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.12.50-AM.png\" alt=\"\" width=\"300\" height=\"233\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.12.50-AM.png 432w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.12.50-AM-300x233.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.12.50-AM-50x39.png 50w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span id=\"get-help\">Get Help<\/span><\/h3>\n<p>It can be difficult to manage a blog, especially if you are working alone. You have to write new content, answer emails, respond to comments, fix technical problems, and do all the marketing. If you can\u2019t manage it correctly, get help. You can always <a href=\"https:\/\/www.constant-content.com\/blog-writing-service\/\">hire freelance article writers\u00a0<\/a>to handle this aspect of your blog, and you can focus more on marketing.<\/p>\n<p><a name=\"optimize\"><\/a><\/p>\n<h2><span id=\"how-to-grow-your-blog\">How to Grow Your Blog<\/span><\/h2>\n<p>Now that you have a blog, the next step is <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/11\/seo-content-optimization\/\">optimizing your content<\/a> and boosting readership.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"promote-your-blog-continuously\">Promote Your Blog Continuously<\/span><\/h3>\n<p>Ongoing success requires ongoing promotion, including paid advertising \u2014 if you have the budget. The most cost-effective form of promotion is getting your blog post featured on a high-traffic site. BuzzFeed, for example, makes it easy for any blogger to publish content on their platform, but for maximum exposure, you want to get featured on their front page.<\/p>\n<p>To stand a better chance of being featured, do not promote anything in your post, stick to the BuzzFeed format (such as list posts) and offer unique and valuable content. Email newsletters are another tried-and-tested method of cost-effective promotion.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"nail-your-content-types-and-topics\">Nail Your Content Types and Topics<\/span><\/h3>\n<p>One of the easiest places to start optimizing is the type and topic of content you\u2019re creating.<\/p>\n<p>If you aren\u2019t sure what is resonating with your target audience, then browse social media to look at the headlines and content formats that are performing well. From there, you can look to incorporate some of those tactics into your content strategy. Another great way to find content topics is with social tracking tools such as <a href=\"http:\/\/www.rightrelevance.com\/\">Right Relevance<\/a> or <a href=\"http:\/\/buzzsumo.com\/\">BuzzSumo<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7541\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.17.32-AM-1.png\" alt=\"\" width=\"601\" height=\"323\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.17.32-AM-1.png 1277w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.17.32-AM-1-300x161.png 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.17.32-AM-1-768x413.png 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/12\/Screen-Shot-2017-12-22-at-11.17.32-AM-1-50x27.png 50w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/p>\n<p>You can also look for influencers on social media. While<a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/\"> building relationships with influencers<\/a> isn&#8217;t always easy, it can be incredibly powerful to add credibility to your blog and boost readership.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"ask-your-audience\">Ask Your Audience<\/span><\/h3>\n<p>You can\u2019t always predict what type of content will get the biggest reaction. What do your followers really want to read about on your blog? Ask a specific question to find out exactly what people are looking for. Respond more to both positive and negative comments and you\u2019ll discover the hot topics that matter to your prospects and customers.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"determine-the-purpose-of-each-blog-post\">Determine the Purpose of Each Blog Post<\/span><\/h3>\n<p>Before you can craft an effective piece of content, you need to have a plan for its purpose. Do you want to start a conversation? Are you presenting new product information? Do you need to include a call-to-action? When you focus on the goal of each piece, you\u2019re more likely to deliver valuable content to your audience, create content that is more shareable, and ultimately attract more attention to your blog.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"make-sure-new-content-is-seo-friendly\">Make Sure New Content Is SEO-Friendly<\/span><\/h3>\n<p>Before publishing any post or <a href=\"https:\/\/www.constant-content.com\/blog-writing-service\/\">contracting a blog writing service<\/a>, think about the keywords related to the subject matter of the post. Always try to incorporate those terms into the headline, the opening paragraph, and near to the end of the content. If you\u2019re a smaller business, try using more specific search terms to narrow down the competition on search engine results pages. Incorporating your location into your blog posts is one effective way of boosting your rankings for certain search terms.<\/p>\n<p>If you really want to optimize blog posts to get more traffic, you need to be flexible and constantly committed to delivering relevant and valuable content to your readers. As well as catering to your audience, you also need to provide search engines with the right data so that they find your content. Get inspiration from your social networks. Use social media management tools to monitor engagement and discover hot topics. Apply some of these strategies and you should ultimately attract more qualified leads to your blog.<\/p>\n<p><a name=\"create\"><\/a><\/p>\n<h2><span id=\"how-to-create-amazing-blog-content\">How to Create Amazing Blog Content<\/span><\/h2>\n<p>Now that you have some topics in mind for your next blog post, it\u2019s time to consider how exactly that post should look.<\/p>\n<p>&nbsp;<\/p>\n<p>For many, writing the ideal blog post is an elusive dream. You know the kind of post I\u2019m talking about \u2013 the one that gets tons of likes, shares and comments. Well, I wanted to give you good news: there is no secret sauce, no magical mystery to creating captivating content if you know the basics.<\/p>\n<p>Here are five essential elements to writing a blog post that will keep your readers hooked. (If you&#8217;re keen, we have <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2014\/07\/ten-tips-to-create-entertaining-and-engaging-blog-content\/\">10 bonus tips for creating engaging blog conten<\/a>t)<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"a-killer-headline\">A Killer Headline<\/span><\/h3>\n<p>You\u2019ve probably already <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/09\/writing-catchy-headlines\/\" data-slimstat=\"5\">heard about the importance of a headline<\/a>, but it\u2019s worth mentioning again.\u00a0It doesn\u2019t matter how compelling the content of your post is if no one is grabbed by the headline you shouldn\u2019t have wasted the time you took to write it.<\/p>\n<p>There are a quite a few tried and tested tactics that work:<\/p>\n<ul>\n<li><strong>Headlines with numbers and listicle articles<\/strong> are consistent favorites, as people are drawn to the \u2018expectation management\u2019 factor of these pieces.<\/li>\n<li><strong>Paradoxical headlines<\/strong> create curiosity \u2013 \u2018How to lose weight and eat 5 meals a day,\u2019 or \u2018How to make money online without a website.\u2019<\/li>\n<li><strong>Headlines with prescriptive statements <\/strong>\u2013 \u2018To women who want to retire early,\u2019 \u2018For the other introverts of the world,\u2019 and \u2018The secret to making people like you.\u2019<\/li>\n<li><strong>Questions<\/strong> \u2013 \u2018Do you make these mistakes in English?\u2019, \u2018Do you have these symptoms of nervous exhaustion?\u2019, \u2018Whose fault is it when children disobey?\u2019<\/li>\n<li><strong>Declarative-type headlines<\/strong> compose some of the most famous headlines ever written including \u2018How to win friends and influence people.\u2019<\/li>\n<li>And the use of <strong>sentence fragments<\/strong> has also resulted in some classics \u2013 \u2018What every mother ought to know,\u2019 \u2018The crimes we commit against our stomachs,\u2019 etc.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span id=\"a-strong-opening\">A Strong Opening<\/span><\/h3>\n<p>Don\u2019t pull a bait-and-switch on your readers: an alluring headline followed by a weak opening isn\u2019t going to keep them reading or leave them with a good impression of your blog.<\/p>\n<p>Many successful bloggers attest that the opening paragraph is the second-most important aspect of each post, right behind the headline.\u00a0Newspapers have been doing this for decades; top copywriter Eugene Schwartz spent <a href=\"http:\/\/www.copyblogger.com\/5-simple-ways-to-open-your-blog-post-with-a-bang\/\" data-slimstat=\"5\">a week or more on the first 50 words<\/a> of his sales copy. So, put as much effort into your opening as you do for your headline.<\/p>\n<h4><span id=\"_\"><\/span><\/h4>\n<h3><span id=\"subheads-and-bullet-points\">Subheads and Bullet Points<\/span><\/h3>\n<p>The structure and design of your post can have just as big an impact on readability as the specific words you use.<\/p>\n<p>So rather than serving your customers a wall of text, try this instead:<\/p>\n<ul>\n<li>Break it up with bullet points<\/li>\n<li>Separate your copy into readable chunks with subheads<\/li>\n<li>Avoid writing long-winded bullet points for optimal impact<\/li>\n<li>Subheads and bullet points act like miniature headlines, \u2018selling\u2019 your readers on what\u2019s to come.<\/li>\n<li>Just remember to keep everything easy to skim and easy to scan<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span id=\"eye-catching-imagery\">Eye-Catching Imagery<\/span><\/h3>\n<p>Humans are highly visual creatures by nature:\u00a0about <a href=\"http:\/\/www.boston.com\/business\/blogs\/global-business-hub\/2014\/03\/the_power_of_vi.html\" data-slimstat=\"5\">90% of information<\/a> that\u2019s transmitted to our brains is visual, and the brain can process visual data much faster than text.<\/p>\n<p>Even the most powerfully evocative story may not hold the readers\u2019 attention when displayed merely as plain text.\u00a0Adding a great image \u2013 optimally at the top of the post \u2013 will help draw in readers\u2019 eyes and keep them reading to the end. In fact, the data around how <a href=\"http:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\" data-slimstat=\"5\">visuals impact content KPI<\/a> is quite compelling.<\/p>\n<p>If you&#8217;re interested in diving into this topic a little deeper, check out our post on <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2015\/06\/beautify-your-blog-5-steps-to-more-colorful-content\/\">how to beautify your blog<\/a>.<\/p>\n<p><a name=\"kpi\"><\/a><\/p>\n<h2><span id=\"important-kpis-for-your-blog\">Important KPIs for Your Blog<\/span><\/h2>\n<p>How\u2019s your blog doing these days?\u00a0 Is it serving you well, or could it be working harder for you?\u00a0A blog can play a key role in developing your business\u2019s online presence, generating sales leads and establishing your reputation as a thought leader in your field. But to grow and make your blog more effective, you need to make sure it\u2019s on the right track.<\/p>\n<p>Tracking a few key performance indicators (KPIs) can help you get a better idea of your blog\u2019s current return on investment.\u00a0Here are five KPIs you need to be tracking and a few suggested tweaks that can make a big difference in your blog\u2019s performance.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"overall-site-traffic\">Overall Site Traffic<\/span><\/h3>\n<p>How many visitors check out your blog each month?\u00a0Google Analytics will be able to tell you how many users visited your blog overall, how many pages they visited and if they ever return. In the early days of a blog, it\u2019s normal for the number of sessions to be pretty low. However, with consistent, quality posting, you will start to see incremental growth over time.<\/p>\n<p>Not only will you get a sense of your blog\u2019s overall progress over time, but you can also spot monthly trends. Is traffic particularly strong for certain topics? These insights can help you gain insights on what your audience wants to read about and plan accordingly.<\/p>\n<p>While pageviews is certainly an important KPI, blog owners and businesses can look for <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/03\/setting-content-engagement-kpi-goals-beyond-pageviews\/\">engagement KPIs that go a level deeper.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"bounce-rate\">Bounce Rate<\/span><\/h3>\n<p>Content marketing is only worthwhile if you have a return on your investment in the form of signups and sales. This means you have to engage readers and encourage them to dig deeper into your blog and site. If users are just reading your article and then immediately navigating away from your page, this will contribute to your bounce rate.<\/p>\n<p>The more people who don\u2019t click through to another page on your site is a lost opportunity so you should aim to have this rate as low as possible. The best way to get readers to click-through to another page is by having high-quality content that leaves browsers wanting more.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"average-time-on-page\">Average Time on Page<\/span><\/h3>\n<p>The average time your readers spend on your posts is a good indication of how engaging your content is. If people are bouncing quickly, you lose the opportunity to engage with them further. To make sure that the average time on your blog posts is longer, you need to make sure that your content is high-quality and providing value.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><span id=\"social-shares\">Social Shares<\/span><\/h3>\n<p>One of the most important aspects of blog posts is their shareability.\u00a0Tracking your post\u2019s social shares will help you identify which content is most in demand and will get you the most attention. These kinds of insights can help you refine your blog promotion strategy to get the best value.<\/p>\n<p>Keep in mind that different content will perform differently on different platforms. Content that gets a lot of engagement on Twitter might falter on LinkedIn. \u00a0Irresistible titles are also critical for getting people to click and, if they like the post, share.<\/p>\n<p>&nbsp;<\/p>\n<h3><span id=\"number-of-subscribers\">Number of Subscribers<\/span><\/h3>\n<p>Growing the number of subscribers to your blog is a key indicator\u001b of success. You can do this either via an RSS feed or a regular email newsletter. The more you can grow this list, the more prospects you can engage and nurture to eventually convert into paying customers.<\/p>\n<p>Make sure your subscribe button is prominently displayed on every post and offer some exclusive content as an incentive for subscribing.<\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"takeaway\">Takeaway<\/span><\/h2>\n<p>If you\u2019re ready to grow your blog, the first thing you need to do is find where your blogging strategy could use improvement. \u00a0Tracking these five critical KPIs is the only way you can gauge the effectiveness of your blog\u2019s performance and help you spot areas for improvement. Once you know what adjustments need to be made, you\u2019ll be on the right track to take your online presence to the next level.<\/p>\n<p>Do you need quality content to support your content marketing? <a href=\"https:\/\/www.constant-content.com\/area\/fuel-your-business.htm?utm_source=Blog&amp;utm_medium=Content%20CTA\">Constant Content<\/a> connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Blogging is one of the most effective methods of driving traffic to your website. Unlike many other forms of promotion, blogging is a relatively inexpensive and highly cost-effective method of promoting your site and growing your organic revenue. But from launching a blog to creating top-notch content, and writing posts&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":30223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[305],"tags":[213,207,472,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Launch and Grow an Effective Business Blog - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Launch and Grow an Effective Business Blog - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Blogging is one of the most effective methods of driving traffic to your website. Unlike many other forms of promotion, blogging is a relatively inexpensive and highly cost-effective method of promoting your site and growing your organic revenue. But from launching a blog to creating top-notch content, and writing posts... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-08T14:46:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-07T22:12:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/08\/business-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"14 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2018\/08\/business-blog.jpg\",\"width\":810,\"height\":540,\"caption\":\"business-blog\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/\",\"name\":\"How to Launch and Grow an Effective Business Blog - Constant Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/#primaryimage\"},\"datePublished\":\"2018-01-08T14:46:57+00:00\",\"dateModified\":\"2019-03-07T22:12:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constant-content.com\/content-writing-service\/2018\/01\/business-blog\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\",\"name\":\"Isaac Justesen\",\"description\":\"Kalani Diehl is the Marketing Specialist at Constant Content.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/7480"}],"collection":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/comments?post=7480"}],"version-history":[{"count":12,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/7480\/revisions"}],"predecessor-version":[{"id":53367,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/7480\/revisions\/53367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media\/30223"}],"wp:attachment":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media?parent=7480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/categories?post=7480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/tags?post=7480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}