{"id":7460,"date":"2017-12-22T06:20:06","date_gmt":"2017-12-22T14:20:06","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=7460"},"modified":"2022-05-06T15:11:53","modified_gmt":"2022-05-06T22:11:53","slug":"amazon-product-listings","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/12\/amazon-product-listings\/","title":{"rendered":"How to Write Amazon Product Listings That Rank Well"},"content":{"rendered":"

While many freelance writers are familiar with the basics of SEO, most of that knowledge is focused on how to rank for Google. But what about writing on Amazon?<\/p>\n

Amazon accounted for 43% of all U.S. ecommerce sales in 2016. So, it\u2019s easy to see the value of ranking highly for relevant search terms.<\/p>\n

There are a lot of different factors that go into determining the top rank for a given search query. This post breaks down how to write a product listing has everything it needs to rank well on Amazon.<\/p>\n

\"\"<\/a><\/p>\n

Anatomy of a Great Amazon Product Listing<\/span><\/h3>\n

There are 4 main pieces of a product listing when it comes to writing for a product listing for Amazon:<\/p>\n

1. The title<\/p>\n

2. Feature bullets<\/p>\n

3. Product description<\/p>\n

4. Hidden keywords<\/p>\n

<\/span><\/h5>\n
The Title<\/span><\/h5>\n

The title is the main feature of a product listing.<\/p>\n

With up to 200-characters to work with, crafting a descriptive and keyword-rich title is the first step to creating a great product listing. Consider this example taken from Amazon\u2019s Seller Support.<\/p>\n

\u201cA product called Laura Ashley Sophia Collection 300-Thread-Count Pillow Cases (Blue, Queen, Set of 2)<\/em><\/strong> is better than Blue Pillow Cases<\/strong><\/em>.\u201d<\/p>\n

Copywriters are encouraged to include not only include the product name in the title, but also the brand, product line, material, product type, color, size and quantity.<\/p>\n

But how you structure your product title will vary depending on the product category. Amazon has a list of formatting suggestions here<\/a>, but I\u2019ve highlighted a few below.<\/p>\n\n\n\n\n\n\n\n\n
Product<\/strong><\/td>\nStyle<\/strong><\/td>\n<\/tr>\n
TV<\/td>\nBrand + Model Number + Product Type + (Color\/Pack Size)<\/td>\n<\/tr>\n
Computers<\/td>\nBrand + Model Number + PC Type + (Processor speed + MB of RAM + Hard Drive Size+ Optical Drive)<\/td>\n<\/tr>\n
Cookware<\/td>\nBrand + Line + Size+ Product Type<\/td>\n<\/tr>\n
Bedding<\/td>\nBrand + Line\/Pattern + Thread Count + Material + Size + Product Type, Color<\/td>\n<\/tr>\n
Small Appliances<\/td>\nBrand + Model Number + Model Name + Product Type, Color<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Amazon is also very clear about their standards for writing product titles and what not to do:<\/p>\n