{"id":7064,"date":"2017-08-30T06:59:32","date_gmt":"2017-08-30T13:59:32","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=7064"},"modified":"2018-07-23T13:48:15","modified_gmt":"2018-07-23T20:48:15","slug":"magazines-2017s-biggest-content-trends","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/08\/magazines-2017s-biggest-content-trends\/","title":{"rendered":"Why Magazines Have Become One of 2017&#8217;s Biggest Content Trends"},"content":{"rendered":"<div class=\"entry-content\"><p>In the past, most brands limited their content marketing efforts to the &#8220;usual suspects&#8221;: blogging, social media and email newsletters.\u00a0However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.\u00a0These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain unconvinced&#8211; can a brand successfully deliver compelling editorial content and still get the marketing results it wants?<\/p>\n<p>Let&#8217;s look at a few great examples of magazines that have been launched by brands and explore the potential marketing value of these publications.<\/p>\n<h3><span id=\"the-power-of-brand-launched-publications\">The Power of Brand-Launched Publications<\/span><\/h3>\n<p>The trend toward brand-launched magazines hasn&#8217;t been limited to big-name brands&#8211;even smaller companies and startups have jumped on this trend.\u00a0 Here are just a few notable examples:<\/p>\n<ul>\n<li><strong>Harry&#8217;s:<\/strong> The online magazine <em>Five O&#8217;Clock, <\/em>developed by shaving company Harry&#8217;s, features content with an aspirational style.\u00a0According to <a href=\"https:\/\/fiveoclock.harrys.com\/about\/\">the editor<\/a>, the publication was created &#8220;for guys like us, everyday Harrys in pursuit of making today better than yesterday.&#8221; <em>Five O&#8217;Clock&#8217;s <\/em>content is surprisingly non-salesy&#8211;in a recurring feature where various inspiring people are asked to share their morning routine, many of these people aren&#8217;t even using Harry&#8217;s products.<\/li>\n<li><strong>Fujitsu:<\/strong> Brand-launched publications aren&#8217;t just popular in the consumer space&#8211; the benefits extend to the B2B world.\u00a0Fujitsu developed the magazine <em>I- Global Intelligence for the CIO<\/em>, a publication aimed at chief information officers. By featuring profiles of top CIOs and staying on top of trends in information technology and communications, Fujitsu establishes valuable thought leadership in the industry.<\/li>\n<li><strong>Red Bull:<\/strong> The energy-drink maker is known for their creative marketing tactics, so it\u2019s no surprise they developed The Red Bulletin, a monthly digital and print magazine that covers interesting people, places, and activities. The publication has garnered a sizeable following, with <a href=\"https:\/\/www.redbullmediahouse.com\/products-brands\/print\/the-red-bulletin.html\">2 million copies<\/a> of the print version getting circulated each month.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7067\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/redbulletin_february.jpg\" alt=\"\" width=\"241\" height=\"326\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/redbulletin_february.jpg 241w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/redbulletin_february-222x300.jpg 222w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/redbulletin_february-37x50.jpg 37w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/p>\n<p>In a crowded digital landscape where it&#8217;s becoming more and more difficult to grab your audience&#8217;s attention and keep it, these online publications help brands stand out from the crowd and add to your brand equity.<\/p>\n<h3><span id=\"who-says-print-is-dead\">Who Says Print Is Dead?<\/span><\/h3>\n<p>While many brands opt for producing a digital magazine, a number of companies have chosen to launch print magazines to reach their customers.\u00a0The home-rental company Airbnb was one of the first brands to jump on this trend, putting out a debut issue of <em>Pineapple<\/em> in 2014.\u00a0Despite the fact that management and budget challenges derailed that <a href=\"https:\/\/www.wsj.com\/articles\/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006\">project in its infancy<\/a>, Airbnb stayed committed to the idea of a branded magazine.\u00a0The company partnered with Hearst Publications to develop <em>AirbnbMag, <\/em>a travel-focused magazine that they hope to publish at least twice a year.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7065\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/BN-TG965_AIRBNB_8H_20170503191327.jpg\" alt=\"airbnbmag\" width=\"300\" height=\"378\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/BN-TG965_AIRBNB_8H_20170503191327.jpg 634w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/BN-TG965_AIRBNB_8H_20170503191327-238x300.jpg 238w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/BN-TG965_AIRBNB_8H_20170503191327-40x50.jpg 40w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>King Arthur Flour, an online purveyor of baking supplies, also entered the branded-publication arena with <em>Sift, <\/em>a visually stunning magazine aimed at serious bakers.\u00a0The magazine carries a hefty $12.95 price tag per issue, but <em>Sift <\/em>is selling like hotcakes&#8211;so far, the magazine has exceeded sales projections <a href=\"https:\/\/www.fastcompany.com\/3045830\/beautiful-new-foodie-mag-sift-is-actually-brand-content-for-the-hardcore-baker\">by 50 percent<\/a>.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-7066\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/Sift-magazine-Fall-15-cover-900x600.jpg\" alt=\"\" width=\"300\" height=\"369\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/Sift-magazine-Fall-15-cover-900x600.jpg 426w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/Sift-magazine-Fall-15-cover-900x600-244x300.jpg 244w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/08\/Sift-magazine-Fall-15-cover-900x600-41x50.jpg 41w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span id=\"why-use-branded-magazines\">Why Use Branded Magazines?<\/span><\/h3>\n<p>In a world where many traditional print magazines are struggling to survive, why would companies choose to dive into the world of print?\u00a0The answer is straightforward:\u00a0engagement. Big-time engagement.\u00a0Research reveals that a reader will spend an average of <a href=\"http:\/\/www.cmo.com\/opinion\/articles\/2015\/1\/22\/digital_first_conten.html#gs.1Mqu=2g\">20 to 25 minutes<\/a> on a branded magazine. That&#8217;s the kind of deep, sustained engagement that&#8217;s very difficult to duplicate through other channels. Since only a handful of companies are investing in print magazines, this tactic is also a terrific way for a brand to differentiate itself from the competition.<\/p>\n<h3><span id=\"putting-it-all-together\">Putting It All Together<\/span><\/h3>\n<p>Brand-launched magazines are one of today&#8217;s biggest content trends, and it&#8217;s not difficult to see why.\u00a0These publications offer a unique way for companies to engage with their customers and build valuable brand sentiment. In this information-saturated age, it&#8217;s not always enough to deliver quality products and services.\u00a0You need something more to generate that critical word of mouth, and magazines may be exactly what you need.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In the past, most brands limited their content marketing efforts to the &#8220;usual suspects&#8221;: blogging, social media and email newsletters.\u00a0However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.\u00a0These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/08\/magazines-2017s-biggest-content-trends\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":7070,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1323],"tags":[196],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Magazines Have Become One of 2017&#039;s Biggest Content Trends - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/08\/magazines-2017s-biggest-content-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Magazines Have Become One of 2017&#039;s Biggest Content Trends - Constant Content\" \/>\n<meta property=\"og:description\" content=\"In the past, most brands limited their content marketing efforts to the &#8220;usual suspects&#8221;: blogging, social media and email newsletters.\u00a0However, more and more brands are exploring new frontiers in content marketing and launching their own full-scale editorial publications.\u00a0These branded magazines offer powerful opportunities for customer engagement, but some skeptics remain... 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