{"id":6979,"date":"2017-08-14T08:54:35","date_gmt":"2017-08-14T15:54:35","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6979"},"modified":"2022-04-13T15:52:28","modified_gmt":"2022-04-13T22:52:28","slug":"how-to-make-your-hotline-bling-with-content-marketing","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/08\/how-to-make-your-hotline-bling-with-content-marketing\/","title":{"rendered":"How to Make Your Hotline Bling with Content Marketing"},"content":{"rendered":"

Content marketing<\/a> is all about creating content that attracts and engages viewers. Whether it\u2019s a blog post, an e-book or a music video, the goal is to hook viewers in and make them want to engage with your brand.<\/p>\n

Multi-platinum and 3-time Grammy award winner, Drake, knows the importance of creating engaging content all too well. He\u2019s built a career out of it.<\/p>\n

Whether you\u2019re an aspiring rapper or an enterprise-level business, we can all learn something from Drake. This post explains how marketers can use Hotline Bling to take their content from 0 to 100<\/a>, \u201creal quick.\u201d<\/p>\n

<\/p>\n

\u201cYou should just be yourself. Right now, you’re someone else.\u201d- Be authentic with your content.<\/span><\/h3>\n

One of the best parts about the music video for Hotline Bling is that it\u2019s just Drake singing, dancing, and genuinely having a great time, despite looking a bit silly. This authenticity and self-enjoyment makes it incredibly enticing to join in with him in some way.<\/p>\n

And there\u2019s a lesson here for businesses. Consumers today see right through inauthentic PR and marketing efforts. Companies need to make sure their content strategy remains genuine to their brand values and persona. In other words, you don\u2019t always have to be 100% polished and proper \u2013 sometimes being a little quirky and silly can really resonate with people so long as it\u2019s authentic. You don\u2019t want to force it and end up coming off like this<\/a>:<\/p>\n

\"Image<\/p>\n

\u201cYou make me feel like I did you wrong. Going places where you don’t belong.\u201d \u2013 Align the right content with the right channel.<\/span><\/h3>\n

Different people prefer to consume content through different mediums. Brands need to consider how they are using different channels to promote their content, and make sure they align the right content with the right channel. Of course, you should publish your content on a mix of channels, but put some thought into which content types align with which channels. Are you better off creating a 1000-word blog post, a one-page infographic, or a 10-minute podcast? The answer isn\u2019t always obvious.<\/p>\n

The Head of Digital for Buzzfeed, Jonathan Perelman<\/a>, captured this point well when he said, \u201ccontent is king, but distribution is queen. And she wears the pants.\u201d<\/p>\n

Don\u2019t do your content wrong. Put it where it belongs.<\/p>\n

\u201cEver since I left the city.\u201d – Tap into your local reach.<\/span><\/h3>\n

Everybody loves a hometown hero. If you\u2019re a fan of Drake, then chances are you know that he comes from Toronto. He doesn\u2019t even have to mention which \u201ccity\u201d he left, fans already know. That\u2019s because Drake frequently reinforces his connection to his hometown of Toronto: giving shout outs to the city in his songs, becoming the Global Ambassador for the local NBA team, and even calling himself the \u201c6 God.\u201d (\u2018The Six\u2019 is a nickname for Toronto based on the area code 416 and the 6 boroughs that make up the city<\/a>, coined by the 6 God himself.)<\/p>\n

Businesses can do the same thing.<\/p>\n

Celebrate where you\u2019re from and how you got to where you are now. Take Woodlot<\/a> for example, a home and body product company that hails from the West Coast of Canada. They have embraced their roots, emphasizing their heritage as a big part of their brand ethos and it\u2019s produced fantastic results. Despite growing far beyond their hometown, leveraging their local reach has helped them immensely along the road to success.<\/p>\n

There\u2019s one last take away.<\/p>\n

\u201cYou, you got exactly what you asked for.\u201d – Make your content a platform for engagement.<\/span><\/h3>\n

The most powerful content goes beyond simply being a piece of content<\/a>, and becomes a platform for engagement.<\/p>\n

Consider the music video for Hotline Bling. The video features Drake performing dad-quality dance moves in front of a high contrast background. They practically shot the video in front of a green screen. It\u2019s begging to be remixed. And the internet obliged, creating thousands of memes and remix videos seemingly overnight.<\/p>\n

\"Image<\/p>\n

\"Image<\/p>\n

So, while the music video is valuable as a piece of content in itself, the real value and intention<\/em> of the video is to give fans a platform to connect with the Drake brand and amplify the content. As a result, the amount of Hotline Bling related content that was created vastly overshadows the reach that even the Champagne Papi himself has.<\/p>\n

Content marketing isn\u2019t about pumping out blog posts. The best content strategies combine authentic content with effective distribution and promotion while giving viewers a platform to engage with the brand. Doing this well will take your content from 0 to 100 and make you the content marketing Controlla that marketers wish they could be. Then it\u2019s just a matter of time until customers make your Hotline Bling.<\/p>\n

\"\"<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Content marketing is all about creating content that attracts and engages viewers. Whether it\u2019s a blog post, an e-book or a music video, the goal is to hook viewers in and make them want to engage with your brand. Multi-platinum and 3-time Grammy award winner, Drake, knows the importance of… Continue Reading <\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":6981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[783,195],"tags":[196],"yoast_head":"\nHow to Make Your Hotline Bling with Content Marketing - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/08\/how-to-make-your-hotline-bling-with-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Your Hotline Bling with Content Marketing - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Content marketing is all about creating content that attracts and engages viewers. Whether it\u2019s a blog post, an e-book or a music video, the goal is to hook viewers in and make them want to engage with your brand. Multi-platinum and 3-time Grammy award winner, Drake, knows the importance of... 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