{"id":6744,"date":"2017-06-02T08:00:10","date_gmt":"2017-06-02T15:00:10","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6744"},"modified":"2022-05-05T16:47:55","modified_gmt":"2022-05-05T23:47:55","slug":"5-key-elements-every-great-product-description-should-have","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/06\/5-key-elements-every-great-product-description-should-have\/","title":{"rendered":"5 Key Elements Every Great Product Description Should Have"},"content":{"rendered":"

Do your product descriptions<\/a> engage and effortlessly persuade consumers to click the “Add to Cart” button? Or do they simply describe features and read like a dictionary?<\/p>\n

Compelling product copy can have a huge impact on your success. But if you\u2019re not sure how to take your product copy from ho-hum to awesome, here are a few essential elements.<\/p>\n

1. An emotional connection<\/span><\/h4>\n

When we buy something, we’re usually not just purchasing a product or service. We’re often buying an emotion as well whether it\u2019s excitement, security, a sense of status or acceptance. Your product descriptions should tap into this and evoke the positive emotions that your product produces. Tea retailer Teavana masters this technique in their product copy. Take a look at this example:<\/p>\n

Pamper yourself with the warm, sweet taste of caramelized sugar as it mingles with comforting, traditional Indian spices in this rich and luxe rooibos tea.<\/p>\n

“Pamper yourself.” “Comforting.” “Rich and luxe.” This cup of tea isn’t just your morning caffeine fix. It’s a way to reward yourself. It’s a pick-me-up when you’re feeling blue. It’s a whole sensory experience.<\/p>\n

2. Persuasive language<\/span><\/h4>\n

Not all words are created equal. Certain words have more power to motivate action than others. Studies have identified the following words as the most persuasive in the English language:<\/a><\/p>\n