{"id":6736,"date":"2017-05-30T09:26:04","date_gmt":"2017-05-30T16:26:04","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6736"},"modified":"2017-06-19T16:45:54","modified_gmt":"2017-06-19T23:45:54","slug":"how-to-use-your-content-to-leverage-micro-moments","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/05\/how-to-use-your-content-to-leverage-micro-moments\/","title":{"rendered":"How to Use Your Content to Leverage \u201cMicro-Moments\u201d"},"content":{"rendered":"

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To describe the instances when people turn to their smartphones to satisfy a question or immediate need, Google has coined the term “micro-moments<\/a>.” These moments happen all the time and each is an opportunity to connect with a potential customer looking for help. That is, if you have the right content ready and it\u2019s easy for them to find.<\/p>\n

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Understanding Micro-Moments<\/span><\/h3>\n

Google defines four basic categories of micro-moments<\/a>:<\/p>\n

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  1. I-want-to-know moments: <\/strong>These micro-moments occur when a person wants to discover or learn something. For example, a mobile user might remember that Mother’s Day is coming up and search for “Mother’s Day gift ideas”<\/li>\n<\/ol>\n
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    1. I-want-to-go moments: <\/strong>This is when someone decides to search for a physical location for a product or service. An example could involve needing lunch and searching “where is the closest pho restaurant.”<\/li>\n<\/ol>\n
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      1. I-want-to-do moments:<\/strong> When people need instructions or help with a task, what do they do? Most of the time, they turn to their mobile device and look for a quick tutorial or video. In fact, over 100 million hours<\/a> of “how-to” content was watched on YouTube in just a single six-month period.<\/li>\n<\/ol>\n
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        1. I-want-to-buy moments: <\/strong>The name of this micro-moment is self-explanatory \u2013 it occurs when a consumer is ready to purchase. Research show that 82%<\/a> of consumers consult their smartphone in-store before making a purchase decision.<\/li>\n<\/ol>\n

          How to Best Get Noticed During Micro-Moments<\/span><\/h3>\n

          The most common type of micro-moment is the “I-want-to-know” moment. Therefore, it\u2019s critical to ensure that your content is ready for these moments when they happen in your potential customers. This means:<\/p>\n