{"id":6700,"date":"2017-05-11T08:00:14","date_gmt":"2017-05-11T15:00:14","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6700"},"modified":"2018-04-23T15:15:55","modified_gmt":"2018-04-23T22:15:55","slug":"why-your-next-key-content-tool-should-be-amp","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/05\/why-your-next-key-content-tool-should-be-amp\/","title":{"rendered":"Why Your Next Key Content Tool Should Be AMP"},"content":{"rendered":"

\"Fast<\/p>\n

If you’ve been researching ways to optimize your mobile website, you may have come across Accelerated Mobile Pages (AMP). There are some key benefits and it\u2019s important to understand what they are. Therefore, I\u2019ve put together a crash course on AMP to get you up to speed.<\/p>\n

<\/p>\n

What’s AMP?<\/span><\/h3>\n

The AMP project, which was developed by Google and launched in early 2016, is an open-source framework for creating mobile webpages that load fast. You can think of it as an ultra-lightweight version of HTML and it has even been described as “diet HTML.”<\/a><\/p>\n

But HTML isn’t the only web technology that gets stripped down to meet AMP specifications. The framework also optimizes load times by placing certain restrictions on CSS usage<\/a> and by not allowing author-written JavaScript. Some of AMP’s biggest gains in speed, however, come from its caching system. The Google AMP Cache acts as a content delivery system, caching your AMP-enabled pages and serving them up more efficiently than if they had been served from your own domain.<\/p>\n

The Need for Speed<\/span><\/h3>\n

Because today’s mobile users have shorter attention spans than ever and are quick to give up on a page if it doesn’t load quickly enough for them, it\u2019s critical to make sure your page load quickly. Research from Google indicates that 53% of users will abandon a website<\/a> if it takes more than three seconds to load. An AMP-enabled page is designed to load in far less than those dreaded three seconds, with a median load time of under one second<\/a>.<\/p>\n

These faster-loading pages have delivered big results for websites that use them. For example, Slate.com saw a 44%<\/a> increase in monthly unique visitors after implementing AMP and the Washington Post experienced a 23% jump<\/a> in the number of mobile search users who returned to the site within 7 days.<\/p>\n

Understanding the Benefits of AMPs<\/span><\/h3>\n

There’s no doubt that faster-loading pages are a good thing, but the benefits of AMP-enabled pages are more far-reaching:<\/p>\n