{"id":6622,"date":"2017-03-31T07:00:26","date_gmt":"2017-03-31T15:00:26","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6622"},"modified":"2019-03-22T07:51:04","modified_gmt":"2019-03-22T14:51:04","slug":"seven-things-to-remember-when-creating-content-for-international-shoppers","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/03\/seven-things-to-remember-when-creating-content-for-international-shoppers\/","title":{"rendered":"Seven Things to Remember When Creating Content for International Shoppers"},"content":{"rendered":"

The number of people using the Internet worldwide is now over 3.6 billion<\/a>. While that\u2019s a lot of potential readers, it\u2019s not necessarily easy to attract their attention. There are many different interests, preferences, languages, and competition when it comes to that 3.6 billion.<\/p>\n

If you want to grow your audience globally, it’s important to keep in mind the vast variation in audience preferences, including when it comes to where your readers are. Only around 9% of online users are based in North America, with around half in Asia and 17% in Europe.<\/p>\n

To ensure your content is effective in reaching audiences around the world, here are seven things to consider.<\/p>\n

1. Cultural References<\/span><\/h3>\n

It’s common to use cultural references that are familiar to us, but they could be misunderstood by someone outside your region. For example, an article referencing Thanksgiving won’t resonate with many outside the US and Canada.<\/p>\n

Solutions: Change the content theme to something more international without the cultural divide. Alternatively, add a quick note of explanation for international viewers. Similarly, use “emergency services” instead of “911” or “ten-year-old students” instead of “fourth graders.”<\/p>\n

2. Seasonal Content<\/span><\/h3>\n

It may be summer where you are, but on the other side of the world, your readers might be under three feet of snow. This doesn’t mean you can’t write about the seasons; just be aware of who your target reader is, and what they\u2019re experiencing.<\/p>\n

Solutions: Adapt content for a different audience, or publish it at a more appropriate time of year for the target market.<\/p>\n

3. Numbers, Units and Measures<\/span><\/h3>\n

Are you referencing temperature, distance, height or weight? Remember that most countries outside the U.S. use the metric system. For example, Germans only know that LeBron James is 2 meters tall. Also, remember:<\/p>\n