{"id":6601,"date":"2017-03-17T07:00:14","date_gmt":"2017-03-17T15:00:14","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6601"},"modified":"2019-03-13T09:48:37","modified_gmt":"2019-03-13T16:48:37","slug":"how-to-use-emojis-in-your-content","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/03\/how-to-use-emojis-in-your-content\/","title":{"rendered":"How to Use Emojis in Your Content"},"content":{"rendered":"<div class=\"entry-content\"><p>Emojis have become a fixture in almost every form of written communication from texts to emails to social media posts. In 2015, the Oxford Dictionary chose the &#8220;LOL&#8221; emoji as their <a href=\"http:\/\/time.com\/4114886\/oxford-word-of-the-year-2015-emoji\/\">Word of the Year<\/a> and there&#8217;s even a World Emoji Day, celebrated on July 17th.<\/p>\n<div style=\"background-color: #f8c854; padding: 10px;\"><strong>Free Actionable Bonus:<\/strong> Free Actionable Bonus: Want to create better content for social media? <a href=\"https:\/\/try.constant-content.com\/social-media\/\"> Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post.<br \/>\n<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>With emojis showing no signs of fading, it&#8217;s no surprise that many businesses have made them a key addition to their content. If you&#8217;ve been on the fence about using emojis in your content, there&#8217;s no better time to start experimenting. Here\u2019s a peak at what makes emojis such a powerful marketing tool and how some brands have used that in their content.<\/p>\n<h3><span id=\"understanding-emoji-power\">Understanding Emoji Power<\/span><\/h3>\n<p>What&#8217;s behind our love affair with emojis? A number of factors come into play. Emojis represent a purely visual form of communication that transcends language barriers. They also make your written content feel more friendly, convey the right tone and can help you better establish a connection with your audience. Best of all, they manage to say a lot in a single character. That brevity is perfect for push notifications, where messages of 24 characters or less have <a href=\"https:\/\/www.appboy.com\/blog\/mobile-acquisition-costs-are-a-serious-problem-but-engagement-can-be-the-solution\/\">proven<\/a> to perform the best.<\/p>\n<h3><span id=\"emoji-marketing-101\">Emoji Marketing 101<\/span><\/h3>\n<p>More and more brands have been adding emojis to their marketing messages. A few memorable examples include:<\/p>\n<ul>\n<li><strong>Domino&#8217;s Pizza: <\/strong>There are times when you&#8217;re so hungry, you can&#8217;t bear the thought of picking up your phone to place a pizza order. Sure, you could order online, but that\u2019s too much typing. Enter Domino&#8217;s Pizza and their &#8220;tweet to order&#8221; system. Customers who have registered with the company&#8217;s <a href=\"http:\/\/www.eater.com\/2015\/5\/13\/8597819\/how-to-order-dominos-pizza-emoji\">Easy Order<\/a> system can simply tweet a pizza emoji to Domino&#8217;s and their order will be on its way.<\/li>\n<li><strong>Taco Bell:<\/strong> For quite some time, there were emojis for burgers, pizza, hot dogs and a number of other fast food treats but not for tacos. Taco Bell sought to remedy this oversight by launching a petition on Change.org, lobbying the Unicode Consortium to give users a long-awaited taco emoji. The petition was signed by over 33,000 taco lovers and the <a href=\"https:\/\/econsultancy.com\/blog\/67177-taco-bell-is-making-great-use-of-the-taco-emoji-it-lobbied-for\/\">Unicode Consortium consented<\/a> to the taco emoji. Taco Bell immediately put this new emoji to good use by unveiling their Taco Emoji Engine. Users who tweeted the taco emoji to Taco Bell&#8217;s Twitter account would be rewarded with one of 600 random &#8220;taco-inspired&#8221; sounds, images or gifs.<\/li>\n<li><strong>Chevrolet: <\/strong>This example pushes the envelope and is memorable for it. The automaker introduced their 2016 Chevy Cruze by putting out a <a href=\"http:\/\/www.businessinsider.com\/chevy-just-put-out-a-press-release-entirely-in-emoji-2015-6\">press release<\/a> written almost entirely in emojis. Chevrolet challenged audiences to figure out the message on their own, but they eventually released a translation for readers who weren&#8217;t interested in deciphering the symbols.<\/li>\n<\/ul>\n<h3><span id=\"emojis-are-here-to-stay\">Emojis are Here to Stay ???<\/span><\/h3>\n<p>Over <a href=\"https:\/\/www.searchenginejournal.com\/ultimate-emoji-guide-marketers\/164871\/\">6 billion<\/a> emojis are sent via mobile messaging each day making it clear that these smileys are here to stay. Don&#8217;t miss out on a unique way to be creative with your content. Have fun experimenting with emoji marketing and enjoy this new way of connecting with your audience.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Emojis have become a fixture in almost every form of written communication from texts to emails to social media posts. In 2015, the Oxford Dictionary chose the &#8220;LOL&#8221; emoji as their Word of the Year and there&#8217;s even a World Emoji Day, celebrated on July 17th. Free Actionable Bonus: Free&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/03\/how-to-use-emojis-in-your-content\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":6602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[305,197],"tags":[196,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Emojis in Your Content - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/03\/how-to-use-emojis-in-your-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Emojis in Your Content - Constant Content\" \/>\n<meta property=\"og:description\" content=\"Emojis have become a fixture in almost every form of written communication from texts to emails to social media posts. 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