{"id":6510,"date":"2017-01-25T12:35:20","date_gmt":"2017-01-25T19:35:20","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6510"},"modified":"2018-04-24T08:33:08","modified_gmt":"2018-04-24T15:33:08","slug":"the-content-marketing-masterclass-is-your-content-converting","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/","title":{"rendered":"The Content Marketing Master Class: Is Your Content Converting?"},"content":{"rendered":"<div class=\"entry-content\"><p><img loading=\"lazy\" class=\"aligncenter wp-image-6518\" src=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/1200x628.jpg\" alt=\"670x351\" width=\"670\" height=\"351\" srcset=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/1200x628.jpg 1200w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/1200x628-300x157.jpg 300w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/1200x628-768x402.jpg 768w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/1200x628-1024x536.jpg 1024w, https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/1200x628-50x26.jpg 50w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p>We recently partnered with ClickZ Intelligence to talk about the importance of great copy and how to maximize the effectiveness of your content.<\/p>\n<p>Constant Content\u2019s very own Chris Reid was joined by Matt Owen, Global Social Media Manager at Shell, and Mark Anderson, SEO &amp; Content Specialist at schuh, along with moderator Andrew Warren-Payne for an engaging one-hour session.<!--more--><\/p>\n<p>One of the many highlights for us was how content should be tailored to each stage of the purchase funnel while being understandable and actionable in solving your customer\u2019s problem.<\/p>\n<p>If you missed the live webinar, don\u2019t worry! You can find the <a href=\"https:\/\/youtu.be\/LuLbvpZ1-hc\">full\u00a0version<\/a>\u00a0below. Or, if you want to read more about what Chris, Matt and Mark discussed, head over to <a href=\"https:\/\/www.clickz.com\/four-nuggets-of-expert-wisdom-from-the-content-marketing-masterclass\/109091\/\">ClickZ<\/a>.<\/p>\n<p>We\u2019re really excited by the enthusiastic feedback we\u2019ve been getting so far and we look forward exploring more content marketing topics in the future.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/LuLbvpZ1-hc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>We recently partnered with ClickZ Intelligence to talk about the importance of great copy and how to maximize the effectiveness of your content. Constant Content\u2019s very own Chris Reid was joined by Matt Owen, Global Social Media Manager at Shell, and Mark Anderson, SEO &amp; Content Specialist at schuh, along&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":37,"featured_media":6511,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[278,412],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Content Marketing Master Class: Is Your Content Converting? - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Content Marketing Master Class: Is Your Content Converting? - Constant Content\" \/>\n<meta property=\"og:description\" content=\"We recently partnered with ClickZ Intelligence to talk about the importance of great copy and how to maximize the effectiveness of your content. Constant Content\u2019s very own Chris Reid was joined by Matt Owen, Global Social Media Manager at Shell, and Mark Anderson, SEO &amp; Content Specialist at schuh, along... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-25T19:35:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-24T15:33:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/The-Content-Marketing-Masterclass-crop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2017\/01\/The-Content-Marketing-Masterclass-crop.png\",\"width\":1200,\"height\":700},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/\",\"name\":\"The Content Marketing Master Class: Is Your Content Converting? - Constant Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/#primaryimage\"},\"datePublished\":\"2017-01-25T19:35:20+00:00\",\"dateModified\":\"2018-04-24T15:33:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/the-content-marketing-masterclass-is-your-content-converting\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/0cc3b33ae14e32aef9103e573d914c07\",\"name\":\"Isaac Justesen\",\"description\":\"Kalani Diehl is the Marketing Specialist at Constant Content.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/6510"}],"collection":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/comments?post=6510"}],"version-history":[{"count":4,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/6510\/revisions"}],"predecessor-version":[{"id":6521,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/6510\/revisions\/6521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media\/6511"}],"wp:attachment":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media?parent=6510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/categories?post=6510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/tags?post=6510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}