{"id":6415,"date":"2017-01-02T04:00:33","date_gmt":"2017-01-02T11:00:33","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6415"},"modified":"2018-04-24T08:47:13","modified_gmt":"2018-04-24T15:47:13","slug":"new-years-resolution-content","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2017\/01\/new-years-resolution-content\/","title":{"rendered":"New Year’s Resolutions for Your Content Marketing Plan"},"content":{"rendered":"

\"Chalk<\/a><\/p>\n

Happy New Year! We hope your 2017 is off to a fantastic start so far. But while you might have made some personal New Year’s resolutions, what about your content marketing?<\/p>\n

If you haven\u2019t already, now is a great time to set your goals for the year and try some new campaign ideas to gain even more traction. Adopting some new habits and plotting your course now can help you achieve bigger and better results in 2017.<\/p>\n

Here are a few ways you can step up your content marketing game:<\/p>\n

1. Set A Schedule and Stick to It<\/span><\/h3>\n

Creating a content schedule is a lot like putting together a workout plan \u2013 you’re not going to see the results you want if you have too many “cheat days.\u201d Commit to posting at least once a week because the more you post, the more visibility, credibility and SEO juice you’ll earn. Just make sure you’re still creating unique, high-quality content each and every time!<\/p>\n

2. Step Outside Your Comfort Zone<\/span><\/h3>\n

The world of content marketing is always evolving and a strategy that worked for you last year may not reap the same rewards in 2017. Maybe it’s time to add a couple of infographics to your content-marketing arsenal or perhaps you could create a free ebook to entice new subscribers. Let your creative juices flow and you\u2019ll either see good results or you can learn what doesn\u2019t work as well for your market.<\/p>\n

3. Promote, Promote, Promote<\/span><\/h3>\n

Creating quality content is only half the battle \u2013 you also need to be promoting it because what good is a new blog post if nobody reads it? Make a schedule of when you’re going to promote new content for each of your social channels \u2013 Facebook, Twitter, Google+ and more. Whether you use automated systems to schedule your social media activity or do it manually, the key is to be consistent. If you find you have a gap, bring back some of your most successful content and promote it again.<\/p>\n

4. Write Longer Blog Posts<\/span><\/h3>\n

Many make New Year’s resolutions that involve weight loss, but content is something you don’t want to trim down. In fact, your content may need to start bulking up. Longer content has many advantages including ranking better in search engine results. According to a study by SerpIQ<\/a>, the average length of a first-page search result on Google is 2000 words.<\/p>\n

\"serpiq\"<\/p>\n

Longer blog posts also get shared more and they provide more material for reusing and repurposing in the future. Be sure that your longer posts still deliver the same level of value as your shorter ones and don’t add filler just to meet a certain word count.<\/p>\n

5. Keep an Eye On the Numbers<\/span><\/h3>\n

If you’re looking to boost your content\u2019s performance this year, the first thing you need to do is determine which areas may need improvement. Tracking certain key performance indicators (KPIs) will help you identify any areas of weakness and allow you to plan a more effective strategy. A few important KPIs include:<\/p>\n