{"id":6378,"date":"2016-12-15T04:00:02","date_gmt":"2016-12-15T11:00:02","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6378"},"modified":"2016-12-15T14:50:40","modified_gmt":"2016-12-15T21:50:40","slug":"twas-the-night-before","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/twas-the-night-before\/","title":{"rendered":"‘Twas the Night Before Year End"},"content":{"rendered":"

\"Silhouette<\/a><\/p>\n\n\n\n
<\/td>\n‘Twas the night before year end, and all through the office,
\nNot a worker was resting, not even the bosses…<\/td>\n		<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n\n\n\n
<\/td>\nThe final campaigns were launched on a prayer,
\nA forlorn hope indeed, with the funnel so bare. <\/p>\n

The sales team all stared at their phones with great dread,
\nTheir accounts, they believed, would stay deep in the red.
\nWith Mary on LinkedIn, and Bill’s mail campaign,
\nAnd Joe’s hopeless voicemails, defeated and drained.<\/p>\n

\"busy-office\"<\/p>\n

Suddenly the phones, they shrilled with a clatter,
\nI cracked an eyelid, to see what was the matter.
\nAny more effort, it seemed, might be brash,
\nSo I checked my data, and threw up the dash.<\/p>\n

 <\/p>\n

Sure enough, right there in the glow of the screen,
\nA reminder of profits, increasingly lean.
\nWhen, what on my widening eyes should alight,
\nBut a line going up, fast – and to the right!<\/p>\n

\"analytics\"<\/p>\n

One small piece of content, engaging and new
\nWas pushing its limits, and then it broke through!
\nA more rapid rise, I have not before seen,
\nAnd it went viral on social, with its funny meme.<\/p>\n

 <\/p>\n

Readers, they loved it, with their clicks and shares,
\nThe boss, now all smiley, twirled as he blared:
\n\u201cNow pictures, now copy, now data, now fiction!
\nNow graphics, now blog posts, and product descriptions!\u201d<\/p>\n

\"boss-on-content\"<\/p>\n

Across all the platforms, the content did soar,
\nTheir following grew, and so did lead scores.
\nThen noises intruded with loud, sudden DINGs
\nAnd in rushed a fluster of more DMs and phone rings.<\/p>\n

 <\/p>\n

The Veeps were dressed with suits in their meeting,
\nWhich they assumed would consist of much pleading.
\nI replaced their reports, so faded and tattered,
\nAnd gave them the one that really now mattered.<\/p>\n

\"submitting-reports\"<\/p>\n

Our CEO winked, his dimples now merry,
\nHe looked a lot better and a little less weary.
\nHe then drew his mobile from somewhere below,
\nAnd called in the board to put on a show.<\/p>\n

 <\/p>\n

Meeting arranged, new slide deck in hand,
\nHe stepped up on stage with aplomb and elan.
\nHe was sharp, stayed on point, and his joke was a gem.
\n‘Twas content from which this confidence stemmed.<\/p>\n

 <\/p>\n

He showed the new numbers, all well over plan.
\nThe board applauded, I too gave a hand.
\nWith a gleam in his eye and flick of a wrist,
\nThe projections he showed were a most welcome twist.<\/p>\n

\"board-meeting\"<\/p>\n

The board\u2019s questions were tough, but no match for him.
\nThe results he now shared were not just a whim.
\nAnd laying his finger aside of his nose,
\nHe gave me a nod to the power of prose.<\/p>\n

 <\/p>\n

He sprang to his office, to his team gave a whistle,
\nThe gloom of last year, he waved off in dismissal.
\nTo all, whose jobs now saved from slaughter,
\n“Yearly bonus to all, and to all a great quarter!”<\/p>\n

\"bonus-celebration\"<\/p>\n

 <\/p>\n

 <\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

‘Twas the night before year end, and all through the office, Not a worker was resting, not even the bosses…<\/p>\n","protected":false},"author":37,"featured_media":6396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[267,74,9],"yoast_head":"\n'Twas the Night Before Year End - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/twas-the-night-before\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Twas the Night Before Year End - Constant Content\" \/>\n<meta property=\"og:description\" content=\"‘Twas the night before year end, and all through the office, Not a worker was resting, not even the bosses…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/twas-the-night-before\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-15T11:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-15T21:50:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/12\/twas-the-night-before.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/twas-the-night-before\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/12\/twas-the-night-before.png\",\"width\":1200,\"height\":700,\"caption\":\"Silhouette of man typing on laptop\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/twas-the-night-before\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/12\/twas-the-night-before\/\",\"name\":\"'Twas the Night Before Year End - 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