{"id":6157,"date":"2016-10-03T13:23:27","date_gmt":"2016-10-03T20:23:27","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=6157"},"modified":"2016-10-03T15:05:07","modified_gmt":"2016-10-03T22:05:07","slug":"going-viral-goal","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/10\/going-viral-goal\/","title":{"rendered":"Why “Going Viral” Shouldn’t Be Your Goal"},"content":{"rendered":"

\"going-viral\"<\/a><\/p>\n

With October 3rd being Virus Appreciation Day, it seems like there really is a day for everything now. But while viruses may be underappreciated, I thought I\u2019d take this day to talk about something more near and dear to every content marketer’s heart instead \u2013 namely “going viral.”<\/p>\n

Many businesses plan campaigns or create content with the goal of going viral. However, this isn’t necessarily the best strategy for many businesses for a few reasons.<\/p>\n

1. You Can’t Really Plan For It<\/span><\/h3>\n

Many promise viral content and there are plenty of marketing firms who tout “viral content” as one of their services. In reality though, there’s never a guarantee of viral success and you can’t really plan viral content in advance. If you do, if can come across as inauthentic and won\u2019t actually go viral.<\/p>\n

When a post or video goes viral, it’s usually a combination of unique content, great timing and excellent luck \u2013 how else can you explain the 45 million views for “Dramatic Chipmunk?\u201d<\/p>\n