{"id":5926,"date":"2016-07-22T04:00:02","date_gmt":"2016-07-22T11:00:02","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5926"},"modified":"2022-05-16T14:42:18","modified_gmt":"2022-05-16T21:42:18","slug":"you-dont-need-a-pokeball-to-catch-these-crawlers","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/","title":{"rendered":"You Don\u2019t Need a Pok\u00e9ball to Catch These Crawlers"},"content":{"rendered":"<div class=\"entry-content\"><p>I\u2019ve been seeing a lot of people wandering around trying to catch all the Pokemon they can on their phones lately. But if you have an ecommerce site, there\u2019s something else that crawls that you would want to capture &#8211; web crawlers!<\/p>\n<p>Unfortunately, you can\u2019t capture these guys with a Pokeball. These are programs that browse the Internet and provide up-to-date data for search engines to use to rank websites. So if you want customers to choose you, you first have to make it easy for these crawlers to find you.<\/p>\n<p>Okay, now that I have your attention and you\u2019ve put your Pok\u00e9dex down, here are five tips on how to catch more web crawlers.<\/p>\n<h3><span id=\"1-update-content-regularly\">1. Update Content Regularly<\/span><\/h3>\n<p>Updating your content regularly will get your website crawled more frequently. Having an up-to-date blog with relevant <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2022\/04\/keyword-research-an-in-depth-guide-for-2022\/\" target=\"_blank\" rel=\"noopener\">keywords<\/a> will increase your websites\u2019 search rankings. Additionally, be sure to have high-quality, <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/7-best-practices-for-improving-website-usability\/\">usable content<\/a> to add value to your human visitors.<\/p>\n<h3><span id=\"2-create-sitemaps\">2. Create Sitemaps<\/span><\/h3>\n<p>An effective sitemap will tell search engines about the organization of your site content and help guide crawlers around your website more efficiently. Google has <a href=\"https:\/\/support.google.com\/webmasters\/answer\/183668?hl=en\" target=\"_blank\" rel=\"noopener\">a guide<\/a> on how to build and submit sitemaps. Some general guidelines include:<\/p>\n<ul>\n<li>Using consistent, fully-qualified URLs<\/li>\n<li>Having UTF-8 encoded files<\/li>\n<li>Breaking up larger sitemaps into smaller sitemaps<\/li>\n<li>Using a sitemap index file to list and submit a single file to Google<\/li>\n<\/ul>\n<h3><span id=\"3-avoid-duplicate-content\">3. Avoid Duplicate Content<\/span><\/h3>\n<p>Duplicate content are substantial chunks of content that match identically or similarly to content found elsewhere on the same website. Duplicate content will result in less of your website being crawled and can even lower your search engine result.<\/p>\n<h3><span id=\"4-optimize-for-mobile\">4. Optimize for Mobile<\/span><\/h3>\n<p>Google will penalize websites that are not <a href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/05\/what-you-need-to-know-about-googles-mobile-algorithm-update\/\" target=\"_blank\" rel=\"noopener\">mobile-friendly<\/a> and boost the search ranks of websites that are. Furthermore, mobile users are <a href=\"http:\/\/www.slideshare.net\/vickymatch\/lavacon-2014-the-state-of-mobile-publishing-lavacon-keynote-vikram\" target=\"_blank\" rel=\"noopener\">five times<\/a> more likely to abandon websites that are not optimized for mobile.\u00a0 A responsive web design is ideal, but a separate mobile website is fine too. Google <a href=\"https:\/\/www.seroundtable.com\/google-duplicate-content-mobile-19030.html\" target=\"_blank\" rel=\"noopener\">will not<\/a> consider mobile sites as duplicate content as long as they are annotated properly. Optimizing for mobile will help your website \u201clevel up\u201d in search ranking.<\/p>\n<h3><span id=\"5-exclude-pages-you-dont-want-crawled\">5. Exclude Pages You Don\u2019t Want Crawled<\/span><\/h3>\n<p>This can be done with robots.txt files and no-follow links. Pages you might not want to be crawled may include back-end folders and pages that don\u2019t add value. Think of robots.txt files as the \u201crepel\u201d items in the original Pok\u00e9mon games \u2013 they are both used deter crawlers that won\u2019t add to the experience.<\/p>\n<h3><span id=\"lure-in-the-crawlers\">Lure in the Crawlers<\/span><\/h3>\n<p>Search Engine Optimization is to Web Crawlers as Lure Modules are to Pok\u00e9mon. Web crawlers are attracted to an optimized website, which in turn will attract more visitors. By following these five tips, your SEO will be <em>super effective<\/em>!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>I\u2019ve been seeing a lot of people wandering around trying to catch all the Pokemon they can on their phones lately. But if you have an ecommerce site, there\u2019s something else that crawls that you would want to capture &#8211; web crawlers! Unfortunately, you can\u2019t capture these guys with a&#8230; <a class=\"read-more\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/\">Continue Reading <span class=\"icon icon-circle-chevron-right\"><\/span><\/a><\/p>\n","protected":false},"author":26,"featured_media":5927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[54],"tags":[113,81,70,180,54,140,7],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You Don\u2019t Need a Pok\u00e9ball to Catch These Crawlers - Constant Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Don\u2019t Need a Pok\u00e9ball to Catch These Crawlers - Constant Content\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve been seeing a lot of people wandering around trying to catch all the Pokemon they can on their phones lately. But if you have an ecommerce site, there\u2019s something else that crawls that you would want to capture &#8211; web crawlers! Unfortunately, you can\u2019t capture these guys with a... Continue Reading\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/\" \/>\n<meta property=\"og:site_name\" content=\"Constant Content\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-22T11:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-16T21:42:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/07\/pokemon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/\",\"name\":\"Constant Content\",\"description\":\"The Constant Content Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.constant-content.com\/content-writing-service\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/cc-west-blog-assets.s3.amazonaws.com\/uploads\/2016\/07\/pokemon.jpg\",\"width\":1200,\"height\":700,\"caption\":\"Two young men playing a mobile game in a park\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/#webpage\",\"url\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/\",\"name\":\"You Don\\u2019t Need a Pok\\u00e9ball to Catch These Crawlers - Constant Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/#primaryimage\"},\"datePublished\":\"2016-07-22T11:00:02+00:00\",\"dateModified\":\"2022-05-16T21:42:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/d67b56bd15c15efb7f8e6bbe5c0d7ec1\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/you-dont-need-a-pokeball-to-catch-these-crawlers\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.constant-content.com\/content-writing-service\/#\/schema\/person\/d67b56bd15c15efb7f8e6bbe5c0d7ec1\",\"name\":\"Constant Content\",\"sameAs\":[\"https:\/\/www.constant-content.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5926"}],"collection":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/comments?post=5926"}],"version-history":[{"count":4,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5926\/revisions"}],"predecessor-version":[{"id":72973,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/posts\/5926\/revisions\/72973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media\/5927"}],"wp:attachment":[{"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/media?parent=5926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/categories?post=5926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.constant-content.com\/content-writing-service\/wp-json\/wp\/v2\/tags?post=5926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}