{"id":5892,"date":"2016-07-08T04:00:43","date_gmt":"2016-07-08T12:00:43","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5892"},"modified":"2023-12-04T14:52:39","modified_gmt":"2023-12-04T22:52:39","slug":"why-content-curation-is-important-and-how-to-get-started","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/07\/why-content-curation-is-important-and-how-to-get-started\/","title":{"rendered":"Why Content Curation is Important and How To Get Started"},"content":{"rendered":"

Nothing beats original, high-quality content to get the attention of your customers and connect with them. But carefully selected, relevent pieces from other sources can be a great complement to your mix. It can help you fill gaps in your content schedule, increase trust with your customers as a reliable source of information and even earn you thanks from the original authors.<\/p>\n

Understanding Content Curation <\/strong><\/span><\/h2>\n

Many businesses are increasingly using curated content to add diversity and interest to their social media channels. One study<\/a> even showed that one-third of content marketers share some kind of industry news or other related information on a daily basis.<\/p>\n

The key to curating successfully though is the unique editorial slant or commentary your brand adds to it.\u00a0For example, provide your own thoughts on why you disagree with the author or you could just highlight key points you agree with.\u00a0Whatever you decide, the best results will come from adding some value when you share the piece rather than just sharing it with no context for your unique audience.<\/p>\n

Benefits of Curating<\/strong><\/span><\/h2>\n

While thought leadership is probably the most compelling reason to incorporate content curation in your marketing strategy, there are several other benefits:<\/p>\n