{"id":5748,"date":"2016-05-24T04:00:40","date_gmt":"2016-05-24T12:00:40","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5748"},"modified":"2016-06-07T12:35:03","modified_gmt":"2016-06-07T20:35:03","slug":"how-the-new-facebook-reactions-feature-is-changing-marketers-strategies","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/05\/how-the-new-facebook-reactions-feature-is-changing-marketers-strategies\/","title":{"rendered":"How the New Facebook “Reactions” Feature is Changing Marketers’ Strategies"},"content":{"rendered":"

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By now, you’ve surely seen them: five new emojis that have joined the like button on Facebook.\u00a0Facebook users can still “like” a post, but now they can also express a variety of other feels, including haha, wow, love, sad and angry.\u00a0<\/p>\n

This Facebook \u201creactions\u201d feature is causing major buzz among social media marketers.\u00a0For users, the change is liberating:\u00a0no more awkward moments deciding whether you’re supposed to “Like” that post where your friend’s dog died.\u00a0It’s an even better deal for marketers, providing huge opportunities to analyze and tweak their social media strategy.\u00a0Let’s take a closer look at how marketers can make the most out of this new Facebook feature.<\/p>\n

An Emotional Situation<\/strong><\/p>\n

One interesting thing about Facebook reactions is that each is treated as a “like” when it comes to determining a post’s placement in a user’s news feed.\u00a0Why would Facebook treat a “sad” or “angry” reaction the same as a “like”?\u00a0According to a New York Times<\/em> study, content that provoked an angry reaction among readers was 34% more likely<\/a> to hit the publication’s “most shared” page. The same study showed that anxiety-inducing content was over 20% more likely to enter “most shared” territory.\u00a0Basically, people want <\/em>to see content that triggers a strong emotion.<\/p>\n

What Can We Learn?<\/strong><\/p>\n

Although Facebook reactions are fun for users, for brands they’re a gold mine of insight into consumer emotion.\u00a0It’s now much easier to know what type of content readers love and which items strike the wrong note.\u00a0Brands may even end up increasing their engagement with customers: those who didn’t want to “like” your content and couldn\u2019t be bothered leaving a comment now have an easier way to show how they feel.<\/p>\n

Reacting to Reactions<\/strong><\/p>\n

So, as a business marketer, how can you take advantage of this new feature?<\/p>\n