{"id":5739,"date":"2016-05-19T04:00:53","date_gmt":"2016-05-19T11:00:53","guid":{"rendered":"https:\/\/www.constant-content.com\/blog\/?p=5739"},"modified":"2018-07-23T14:46:00","modified_gmt":"2018-07-23T21:46:00","slug":"what-you-need-to-know-about-googles-mobile-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.constant-content.com\/content-writing-service\/2016\/05\/what-you-need-to-know-about-googles-mobile-algorithm-update\/","title":{"rendered":"What You Need to Know About Google\u2019s Mobile Algorithm Update"},"content":{"rendered":"

Google\u2019s much-publicized #Mobilegeddon or #Mobilepocalypse algorithm update<\/a> caused a big stir in the digital marketing world when it was first released in April 2015. The aim was to improve the browsing and search experience for the increasing numbers of mobile users who had, by that point, surpassed desktop users when it came to ecommerce searches.<\/p>\n

The change resulted in mobile-friendly pages receiving a boost in search rankings done by mobile users but it only applied to individual pages rather than entire websites.<\/p>\n

This past March, Google announced that it would be doubling-down on its efforts to \u201cmake the web more mobile friendly<\/a>.\u201d The now fully implemented algorithm change will now be boosting the search rankings of mobile-friendly websites across all devices. Furthermore, entire websites will now be evaluated, page-by-page.\u00a0 So this means that sites that are still not optimized for mobile use will be penalized with a lower search rank.<\/p>\n

Recap of the key differences between the 2015 and 2016 updates<\/strong><\/p>\n\n\n\n
2015 Update<\/p>\n
    \n
  • Some websites saw a change in mobile traffic<\/li>\n
  • Search result changes applied to mobile users only<\/li>\n
  • Individual pages were evaluated on mobile-friendliness<\/li>\n<\/ul>\n<\/td>\n
2016 Update<\/p>\n